111 episodes

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

The Joy of Membership Podcast Joy Duling

    • Business
    • 5.0 • 3 Ratings

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

    Thinking About More Marketing? Do This First.

    Thinking About More Marketing? Do This First.

    Today, I have a special guest with me. It’s been a while since we’ve had a guest episode, so I hope you enjoy this conversation with Aron Murch. Aron is the Co-Owner of 2H Media.
    Aron works with nonprofits in Ontario, focusing especially on building video-driven websites that reduce confusion and encourage engagement. He believes that you can increase your signups and improve member satisfaction by understanding what you members value… and that’s so true, isn’t it?
    Because he’s a marketing expert, you might assume that he’d be here talking about what you should be doing in your marketing, but we actually talked about what you should do BEFORE you ramp up your marketing.
    He clearly loves what he does and I think you’ll really enjoy this conversation. So let’s jump in…

    Connect with Aron
    Website:  https://2h.media/non-profits/
    Email:  aron@2h.media

    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app

    • 16 min
    What to Do with Inactive Contacts in Your Member Database

    What to Do with Inactive Contacts in Your Member Database

    Do you have contacts who have just been sitting in your database for months, maybe even years, without ever becoming a member?

    Some organizations keep those old contacts on their list forever. Other organizations are constantly trying to clear their databases out because the cost of their membership software is based on the number of contacts.

    My recommendation for clients lies in-between those two approaches. In this week's episode, I share the 3 options I suggest for handling old, inactive contacts.

    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app

    • 11 min
    Why Won't Members Join?

    Why Won't Members Join?

    Raise your hand if you’ve ever wondered why the heck people think that what your organization does is brilliant, but they still don’t become a member.
    Go ahead, raise those hands. I’ll wait.
    If your hand is now raised, you are in good company. In fact, getting interested people to decide “yes” is something that challenges a lot of membership-based organizations. There may be hundreds of potential members who sit on a mailing list, attend an organization’s hosted events, and keep an eye on what’s happening without ever officially becoming a member.
    In this episode, I share 7 reasons why your prospective members might not be joining. Take a listen and see which ones might apply to your organization.

    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app

    • 17 min
    What Will Be Different in 2023?

    What Will Be Different in 2023?

    For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less. 
    This means that this is the time of year when it makes sense to consider if these are the same results that you want next year.  In this episode, I share 3 questions that organizations should be asking as one year winds down and the new one begins.

    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app
    Download The Journey Roadmap:
    https://journeycare.app/roadmap


    ****


    ABOUT YOUR HOST


    Yes, there is a “real” Joy in The Joy of Membership.

    Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

    She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

    Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

    But beyond industry experience and education…
    Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

    She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
    She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

    She's a gifted facilitator of conversation, collaboration, and constructive growth.

    And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

    Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

    • 9 min
    Using Live Events to Attract More Members

    Using Live Events to Attract More Members

    Recently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus.  Along the way, I noted a few things that could be woven into the experience next time that will likely  have an impact on membership growth. Listen in to catch what those are.


    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app
    25 CAREpoints Checklist:
    https://journeycare.app/carepoints-pdf

    Download The Journey Roadmap:
    https://journeycare.app/roadmap


    ****


    ABOUT YOUR HOST


    Yes, there is a “real” Joy in The Joy of Membership.

    Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

    She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

    Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

    But beyond industry experience and education…
    Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

    She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
    She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

    She's a gifted facilitator of conversation, collaboration, and constructive growth.

    And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

    Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

    • 12 min
    Membership Growth: Are You a One-Hit 'Wanderer'?

    Membership Growth: Are You a One-Hit 'Wanderer'?

    In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices.


    Connect with Joy
    Website:
    joyofmembership.com
    journeycare.app
    25 CAREpoints Checklist:
    https://journeycare.app/carepoints-pdf

    Download The Journey Roadmap:
    https://journeycare.app/roadmap

    The Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.


    ****


    ABOUT YOUR HOST


    Yes, there is a “real” Joy in The Joy of Membership.

    Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.

    She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

    Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

    But beyond industry experience and education…
    Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.

    She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.
    She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

    She's a gifted facilitator of conversation, collaboration, and constructive growth.

    And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

    Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review

    • 13 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Atomickitten99 ,

Fantastic Content

Love the discussions and topics covered by Joy and her guests. Super helpful for associations.

jcoops21 ,

Excellent Host!

I have had the pleasure of being one of Joy’s guests. She is kind, thoughtful, and compassionate. I appreciate the ease for which she invites you into conversation and the space she creates for her listeners. The Joy of Membership episodes are the perfect length for busy membership leaders who are looking for a few quick tidbits of information in the midst of a busy day.

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