Do you feel like you compromise your values when you write marketing copy?
Does creating ethical communication strategies perplex you?
Imagine the business opportunities that would open up when you take a stand to market without manipulation.
NOW is the time.
Disrupt your marketplace by using God-inspired marketing strategies to connect with your customers.
Hear how other Christ-followers in business are exchanging today’s hype for authentic alignment.
The Joyful Communications Podcast dives into ways to communicate effectively with integrity.
Episode 11: How to Change Wavering Loyalty into Reliable Faithfulness
It’s no secret that most business leaders will do whatever it takes to make what they are selling sticky so customers keep coming back for more.
Why? Because many companies are competing with others who offer similar products or services while they vie for customer loyalty.
As the battle ensues, it has become common for regular customers to jump ship based moods or whims—sometimes without compelling reasons.
But those changes usually happen based on emotions, which are fickle and changeable.
Wouldn't it be great if your business communications could change wavering loyalty into reliable faithfulness?
While you cannot control the behavior of customers, prospects, employees, or colleagues—there ARE things you can do to model faithfulness.
This episode on Faithfulness examines:
02:13 The true meaning of faithfulness and how it differs from loyalty
09:39 Examples of loyalty marketing used throughout the years
16:25 What The Ultimate How-To Guide says about faithfulness
23:39 FIVE ways you can use faithfulness in your business and marketing communications
Key Takeaways and Quotes Include:
Faithfulness is based on principles, while loyalty is based on feelings.
“Faithfulness means unfailingly remaining loyal to someone or something, and putting that loyalty into consistent practice regardless of extenuating circumstances.” ~Wikipedia
Loyalty programs can be effective in cultivating customer loyalty, but authenticity is crucial.
Genuine faithfulness is bound to truth and unchangeable. Authentic faithfulness is reliable, constant and firm.
Since no one is perfect—the best we can do as Christian business leaders—is to be intentional to show reliable faithfulness in everything.
Keeping your promises means delivering on your brand promises where you've set expectations of what customers can expect from your brand on all touchpoints.
Always love your employees and your customers, even when it's difficult. Be heartfelt, sincere, and consistent with your actions and words.
Be consistent and reliable in all things. Let your customers know that they can count on you to follow through.
Finish what you start. Stick with it, follow through, and don't give up. Make it your practice.
Demonstrate ethical behavior. Don't mislead customers with false claims or exaggerated results. Instead, ensure that every word of your marketing is true and honest.
Cited Resources Include:
God’s faithfulness as shown to Shamrock, Meshach, and Abednego in Daniel 3
God’s faithfulness as shown to Noah in Genesis 6-8
God’s faithfulness as shown time and again to Sarah and Abraham in Genesis 15-22
God’s faithfulness is shown to us through the life of Jesus in the four gospels:
Matthew (1-13), Matthew (14-28),
Luke (1-9), Luke (10-24),
John (1-12), and John (13-21).
(You can also look up each book using the YouVersion Bible app or by going to bible.com to pull up the book in your favorite translation.)
Isaiah 40:29 - get your strength from the Lord
Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically
Are You Ready for Godly Faithfulness to Shine Through Your Next Marketing Communications Project?
The best place to start is by creating a Spirit-led marketing communications plan that seeks Holy Spirit’s perspective about your project and maps out specific outcome and process goals.
Get your customized 1:1 session or participate in a live workshop.
Select the option that is best for you when you visit: https://www.joycapps.com/strategic-plan
Episode 10: Goodness: It May Not Be What You Think It Is
While chapter 10 of Joyful Copy unpacks the concept of pure goodness, the content for this episode dives deeper by exploring the nuances between secular goodness and godly goodness, along with practical business applications.
Upon examination, it is easy to see how the lines between good and goodness have blurred while some have worked hard to extract any hint of God from goodness that occurs in today’s marketplace.
Eliminating our Creator from business creates undesirable repercussions, especially for Christ-followers who are called to shine His light in all things.
While many companies use goodness marketing to impact society positively, the underlying quest is rooted in finding ways to attract prospective customers so the company benefits.
On the surface, that approach sounds okay.
But Christian business leaders know there are ways for godly goodness to permeate the foundation of their companies, customer interactions, and business communications without any self-serving motivations.
In This Episode, We Unpack:
02: 09 The difference between being good and goodness.
05:59 The importance of embracing goodness as a principle in business.
08:14 Examples of companies implementing goodness marketing.
14:18 What The Ultimate How-To Guide says about goodness.
19:24 Ways you can use goodness in your business and marketing communications.
Key Takeaways and Quotes Include:
"Goodness in business involves ethical behavior and values that extend beyond profitability and growth." ~Joy Capps
Goodness marketing focuses on positively impacting society and aligning with causes that resonate with customers.
"Pure goodness in business can be a guiding principle that enhances a company's reputation and long-term success." ~Joy Capps
Godly goodness involves taking a stand for what is right and doing so without putting their own personal benefits or motives first.
Integrating Godly goodness into business and marketing communications can be achieved by treating others with respect, being honest, prioritizing the needs of others, and being a goodness ambassador.
Cited Resources Include:
ChatGPT as a research tool.
80% of customers prioritize value alignment for where they pick to shop. ~Harris Poll
Good Without God by Greg Epstein, Harvard Humanist Chaplain
Ethics without gods by Atheists.org
Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically by Joy Capps
Luke 10:25-37, Esther 4, 2 Chronicles 29
Luke 6:31, Matthew 7:12, Proverbs 12:22
2 Corinthians 5:20, Ecclesiastes 9:10, Colossians 3:23
Proverbs 15:1, Ephesians 4:15, James 1:9
Ready To Weave Godly Goodness Throughout Your Business Communications?
Do you want your business to covertly or overtly take a stand for goodness in the marketplace?
Let's explore ways to weave godly goodness throughout your business communications. It all starts with a conversation.
Book your free discovery call when you visit: joycapps.com/about
Episode 9: Is Kindness a Business Communications Strategy?
These days, it is not uncommon to see people exhibit kindness as a means to an end.
But that approach, whether intentional or not, weaves in manipulation because you are doing things expecting to get something in return.
Imagine a world where your authentic kindness reaps MORE benefits and rewards than those who use kindness as a hook.
Imagine applying that strategy to your business and communications. (Talk about a game-changer!)
We live in a time where genuine, heartfelt kindness stands out. Why? Because it is rare to find and experience.
As Christian business leaders, we have the opportunity to shine brighter than anyone when authentic kindness is part of our SOP (standard operating procedure).
The good news is there are many benefits that result from practicing authentic kindness.
In This Episode, We Explore:
01:52 The benefits of using kindness in life and business
08:32 Real-world examples of marketing with kindness
14:08 What the Ultimate How-To Guide teaches about kindness
18:09 FIVE ways you can weave kindness into your business communications
Key Takeaways and Quotes include:
Kindness is a powerful attribute that can change everything in life and business.
"Kindness involves the do unto others principle. It's about generosity, consideration, and concern in authentic, non-self-serving ways." ~Joy Capps
Businesses that are viewed as kind are more likely to see increased earnings and positive outcomes.
"Genuine kindness has been proven to enhance productivity, increase employee engagement, boost self-esteem, and foster trust." ~Joy Capps
Kindness is innate but needs to be nurtured and grown with practice.
"Kindness changes everything—in life and in business." ~Joy Capps
Authentic kindness is a game-changing business strategy.
Cited Resources Include:
"Man is born for deeds of kindness. Kindness is unconquerable, so long as it is without flattery or hypocrisy." ~Roman Philosopher-Emperor Marcus Aurelius
The Baringa 2022 Study compares the success and earnings (EBITDA) of kind vs. unkind companies.
"A single act of kindness throws out roots in all directions, and the roots spring up and make new trees." ~Amelia Earhart
2 Chronicles 10:7, Colossians 3:12, Proverb 15:1, Galatians 5:22-23, Ephesians 4:29
Are You Ready For Your Business to Stand Out?
Lean into your role as a visionary strategist by hiring a Spirit-Led communications strategist to create relationship-building marketing content to connect with your customers.
Book your free discovery call today when you visit: joycapps.com/done-for-you
Episode 8: Hurry Up & Wait... 12 Unique Ways to Market with Patience
We live in a world of immediacy because our minds have been conditioned to want EVERYTHING:
If everyone is demanding and everything is urgent — does that make it okay for us to show up in business(and life) that way, too?
What about our marketing communications? Is it considered "okay" to employ the common, pushy tactics to get people to make decisions fast?
I contend that there is great value in integrating patience in business and marketing communications, especially for the Christ-following business leader.
Napoleon Hill once said,
"Patience, persistence, and perspiration make an unbeatable combination for success."
With those things in mind, episode 8 unpacks ways that patience can set you apart from your competitors while leading to long-term success.
Listen in as we examine:
01:37 Why patience is so difficult to embrace
05:03 The value of patience in business and marketing communications
11:05 God's perspective on patience and its connection to self-control
15:03 12 notable tips for marketing with patience
Key Takeaways and Quotes include:
Patience is a skill that needs to be developed and practiced.
Patience in marketing involves personalization, perspective, and prayer.
"Patience requires us to accept a moment of uncertainty and show compassion to others." - Joy Capps
"Patience in marketing requires consistent communication and addressing potential concerns." - Joy Capps
"Patience is an active virtue that involves waiting on God and enduring trials." - Joy Capps
"Create authentic relationships with your prospects and customers by offering valuable insights without expecting anything in return." - Joy Capps
Cited Resources Include:
Thomas Smith's "Effective Frequency" strategy from 1885
Psalm 37:7, Hebrews 12:1c, James 1:3-4
Grace Over Grind, How Grace Will Take Your Business Where Grinding Can't by Shae Bynes
Our Unfair Advantage, Unleash The Power of the Holy Spirit in Your Business by Dr. Jim Harris
Joyful Copy, How to Show Up in the Marketplace Ethically and Authentically by Joy Capps
Is Your Marketing Copy Achieving Your Desired Results?
Book a Joyful Copy Audit to let a veteran communications strategist—like me—review, revise, and revive your website, sales page, or email sequence.
Start connecting with your customers when you book your Joyful Copy Audit at https://joycapps.com/copy-audit.
(Listen to the end of the episode for details on getting a 10% discount code.)
Episode 7: Is Peace Plausible in Marketing?
Have you noticed how chaos and agitation have taken center stage these days? Why? Because stirring the pot is a subtle and easy way to get people to do things.
As a Christian business leader, that approach probably makes you uncomfortable and finds you longing for a better way.
Good news! You have access to a Spirit of peace that can help your business:
Build stronger relationships with prospects and customers
Create an atmosphere of trust and authenticity
Stand out and look different
And it can be used effectively in your business and marketing communications without agitating anyone.
In this seventh episode, we’ll examine:
The power of peace
How some have used peace as a strategy
What The Ultimate How-To Guide says about peace
Seven ways you can use peace in your business communications
Specific points we explore include:
05:00 The importance of peace
09:58 Real-world examples of businesses using peace
15:03 How to showcase the peaceful attributes of your solutions
16:01 The problem-solution approach with peaceful resolution
16:44 Helping your customers sleep well at night
17:54 Peaceful urgency without high-pressure sales
20:09 Offering peace in chaos
20:54 Bring sanity to your business
21:50 The power of empathy understanding
Key takeaways and quotes include:
"When you're in peace, when you choose to live from a place of faith, not a place of fear, and THAT is a position of power.” ~Joel Osteen
“Peace has the power to help individuals and businesses handle day-to-day affairs more efficiently, confidently, and stress-free.” ~Joy Capps
“Peace is powerful because it helps bring security and tranquility while avoiding anxiety and chaos.” ~Joy Capps
The key for Christian business leaders is to remember God instructs us to seek peace in everything. (See Psalm 34:14, Matthew 5:9, Romans 14:19, and Romans 12:18)
Bring Peace Into Your Plans
Are you ready for a marketing communications plan built on God’s best for your business?
Let's uncover what's possible for your offerings and map out outcome and process goals for your offerings.
Sign up for a Spirit-Led Strategic Marketing Communications Planning Session today at joycapps.com/strategic-plan.
Episode 6: The Power of Marketing with Joy
Joy is something most people seek, but only find for fleeting moments.
Sadly, many only find momentary bursts of happiness and they equate that to joy.
Russell Nelson once shared that “The joy we feel has little to do with our circumstances and everything to do with the focus of our lives."
And he is right because true joy happens in good and bad circumstances.
Similarly, there is power in marketing with joy. And that is what this episode will explore.
In this sixth episode, we will examine:
Why joy is more powerful than happiness
How some use joy in marketing
What God’s Word says about joy
Ways you can use joy in your marketing communications
Specific points we’ll explore include:
01:37 How joy is more powerful than happiness
03:14 Examples of companies using joy in marketing
11:16 What God’s Word says about joy
14:18 How you can practice joy in marketing using the JOY framework
17:17 Embracing Christian values as a differentiator in marketing
20:20 Intentional ways to look for and show joy
Resources mentioned in this episode:
Joy Unspeakable by The Newsboys
Being content in all circumstances (Philippians 4:11)
Experiencing joy in trials (James 1:2-3)
Being joyful in hope (Romans 12:12)
Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically: Available at Amazon and other online retailers.
Are you ready to practice joy marketing? Would you like support to make that happen? Let’s have a conversation to discuss your needs. Book a free discovery call from my About Page.
Love Joy and this podcast!
Joy is incredible at conveying such valuable information in the podcast. It is so easy to listen to and full of knowledge and information!!
This is a must listen for Christ-following business owners!
Joy is an incredible communicator and storyteller. Her message to exchange hype and manipulation in our marketing for authenticity is so needed, and she passionately shares it with grace.
If you want to authentically communicate with those you’ve been called to serve, this podcast is for you.
This is a necessary podcast. Thank you!
Joy is bringing goodness in this podcast that is SO needed for Christ-centered business owners, marketers, and communications professionals. Thank you for helping us dismantle worldly tactics and align us with the Kingdom of God.