The Jungle - For Hungry Entrepreneurs Andy Garza

Guerilla Marketing is used in 2/3 of all marketing. It’s no surprise that Guerilla Marketing is a highly sought-after form of marketing for this reason. But not many people know about it and if they do, they likely don’t know how to execute it! In this episode, we’ll review various Guerilla Marketing examples from companies and share secret tips and tricks to get people to remember your brand!

Top knowledge drops in this episode:

Using anchors is one of the main guerilla marketing strategies. If you can tap into emotions by using events and shared experiences of your target market, you can get people to remember your brand. The 3 emotions that are most often used in guerilla marketing are sadness, happiness, and frustration. If you can invoke any of these emotions AND use anchors that resonate with your target market, you can get people to take action.

Listen to the full episode to learn more!

Allison Anna is the Owner of Awakened Marketing, a rapidly growing Digital Marketing Company with a mission to Awaken businesses to a new way of marketing. She is on a mission to awaken empathy and emotional intelligence in the business world. She is an international bestselling author and writer for Brainz Magazine, Canvas Rebel Magazine, and Small Business Showcase Magazine.

To connect with Allison Anna or learn more about Awakened Marketing go to: www.awakenedmarketing.com
www.facebook.com/awakenedmarketing111

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



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Did you know that Guerrilla Marketing Campaigns have an average recall rate of 75% among consumers? It’s no surprise that Guerilla Marketing is a highly sought-after form of marketing for this reason. But not many people know about it and if they do, they likely don’t know how to execute it! On this episode, we discuss all things Guerilla Marketing and share secret tips and tricks to use Guerilla Marketing to get people to remember your brand!

Top knowledge drops in this episode:

The key to Guerilla Marketing is sparking emotion in your buyers. There are a few main emotions that you can focus on stimulating in your audience. Watch the full episode to learn what those are! 

The most effective way to use Guerilla Marketing is to activate 2 or 3 senses related to an anchor in the mind of your ideal client. This is a common theme that would resonate with your ideal client that you will activate with 2 or 3 senses to get them to remember your brand.

Listen to the full episode to learn more!

Allison Anna is the Owner of Awakened Marketing, a rapidly growing Digital Marketing Company with a mission to Awaken businesses to a new way of marketing. She is on a mission to awaken empathy and emotional intelligence in the business world. She is an international bestselling author and writer for Brainz Magazine, Canvas Rebel Magazine, and Small Business Showcase Magazine.

To connect with Allison Anna or learn more about Awakened Marketing go to: www.awakenedmarketing.com
www.facebook.com/awakenedmarketing111

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



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Chad Mastagh set out on a journey to create a rideshare service that is different from the rest. In this episode, he talks about his own experiences of needing more from a rideshare company and how that led him to create a rideshare company that offers MORE!  Rides2U is a reservation-based rideshare service that started in South Bend, IN, and is currently expanding to Purdue University and Indiana University. Tune in as he talks about the inspiration that has helped him grow his business!

Top knowledge drops in this episode:

Chad talks about how he expanded his business from an idea to a blossoming rideshare company, equipped to offer a better customer experience than other rideshare companies. Driver discontent is at an all-time high with rideshare companies. Drivers go through many hoops and have poor experiences with traditional rideshare companies. Chad’s company has a mission to fill this gap by providing a better experience for drivers, which allows them to offer a better customer experience.

Listen to the full episode to learn more!

Chad Mastagh, the founder and CEO of Rides2U, has been a local South Bend Firefighter since May of 2004. His current assignment is the Aerial Operator of Truck 3 which encompasses the University of Notre Dame campus and surrounding neighborhoods. He is responsible for the safe transport of his crew to and from emergency calls on a daily basis. Chad has also been employed at Ryder Truck Rental, Inc. since April of 2002. Duties at Ryder include daily dispatch of transfer drivers, working with customers on logistics as well as sales and marketing. Chad graduated from Indiana University South Bend with a degree in General Studies.

To connect with Chad Mastagh or learn more about Rides2U go to: https://www.rides2u.com/

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



Music by Bensound.com License code: TCLKRP5GS57LH4GY

Do you want tips to get comfortable with networking? If not, you should! 80% of professionals consider business relationships key to their careers, yet only 38% report comfort mingling at media events. The fundamental goal of networking is to build relationships. The fundamental goal of business is to build relationships. Networking is a skill that will carry your business to new heights. Join us as we share one-of-a-kind tips on networking from the largest referral networking group in the world.

Top knowledge drops in this episode:

Networking is all about the Giver’s Gain. Approach networking with curiosity, sincerely getting to know others and giving them something of value first. This helps to build relationships and trust, which makes others more apt to help you or buy from you down the road.

You never know what an unexpected connection can do for your entire network. Some connections can help you grow in the most unexpected ways. Whether it is personal growth or growth in business. Always be curious in your interactions, even if it doesn’t seem like the person is a likely match to network with you. Amazing things happen from coincidence all the time in networking.

You have a stack of business cards with juicy notes and ideas, but what do you do with them now? Listen to this episode in full to learn about the importance of follow-up and gain some insightful tips on how to manage following up with your new connections. 

Listen to the full episode to learn more!

Allison Anna is the Owner of Awakened Marketing, a rapidly growing Digital Marketing Company with a mission to Awaken businesses to a new way of marketing. She is on a mission to awaken empathy and emotional intelligence in the business world. She is an international bestselling author and writer for Brainz Magazine, Canvas Rebel Magazine, and Small Business Showcase Magazine.

To connect with Allison Anna or learn more about Awakened Marketing go to: www.awakenedmarketing.com
www.facebook.com/awakenedmarketing111

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



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Join us today with Allison Anna as she discusses the connection between mental health and business. A study done in 2022 revealed that mental health is the second largest health problem people face worldwide, second to the coronavirus. Mental health is extremely important, especially as an entrepreneur and in the workplace. Allison shares the mission of her latest endeavor to help people overcome challenges with self-led resources that empower them.

Top knowledge drops in this episode:

Burnout is real! We must take care of ourselves so we can take care of the other things in life that we are responsible for. You are no good to anyone/anything if you are burnt out.

The impact of the coronavirus on mental health and the workplace is something that we should continue to explore and talk about. Mental health problems have increased during the pandemic, and we need to be conscious of them to start making shifts in the right direction.

Mental health has become harder to get help with due to the increasing need. Allison shares how her new business will help to empower people to overcome their own challenges. 

Listen to the full episode to hear more!

Allison Anna is the Owner of Awakened Marketing, a rapidly growing Digital Marketing Company with a mission to Awaken businesses to a new way of marketing. She is on a mission to awaken empathy and emotional intelligence in the business world. She is an international bestselling author and writer for Brainz Magazine, Canvas Rebel Magazine, and Small Business Showcase Magazine.

To connect with Allison Anna or learn more about Awakened Marketing go to: www.awakenedmarketing.com
www.facebook.com/awakenedmarketing111

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



Music by Bensound.com License code: TCLKRP5GS57LH4GY

Payroll, scheduling, recruiting, training, policies, safety, benefits… there are SO many aspects of Human Resources! Did you know that HR is an important aspect to think about for Small Businesses too? In this episode Mercie May, Owner of Lifesaver Simplified, talks about the ways that Small Businesses can utilize HR services for their business at any level.

Top knowledge drops in this episode:

If you are a one-man show trying to make all the decisions, you're probably not going to make all the right decisions!

When is the right time to hire or outsource HR? Mercie May shares some markers that you can pay attention to when considering the right time to outsource HR.

You can hire out HR without hiring a full-time HR Manager. Mercie shares different ways that small businesses can utilize HR without hiring an HR employee in their business.

Listen to the full episode to hear more!

Mercie May is the Founder of Lifesaver Simplified, an agency that helps small businesses manage their HR needs. She has been an entrepreneur since the age of 19. She currently owns multiple businesses, including embassy coffee in Granger and Mishawaka.

To connect with Mercie May or learn more about Lifesaver Simplified go to: www.instagram.com/lifesaver_simplified/
lssimplified@gmail.com
574-370-2648
(New website coming soon!)

Andy Garza is the Owner of Big Gorilla Marketing and Sales Training and Co-Founder of The Small Business Showcase. Over the last 35 years, he has built several successful businesses from the ground up and has also achieved top Salesman at many companies. He now exclusively teaches the highly sought-after methods of Guerilla Marketing and Sales. Many people have gained the secrets to success in business using his tactical Sales and Marketing strategies.

To learn more about Small Business Showcase and Subscribe to receive exclusive business insight and articles to your email inbox go to:
https://smbizshowcase.com/

To connect with Andy Garza or learn more about Guerilla Marketing go to:
www.biggorillamarketing.com
www.facebook.com/biggorillamarketing


*please share this podcast with a friend that you know will enjoy it so we can continue to build platforms that help small business owners grow!*



Music by Bensound.com License code: TCLKRP5GS57LH4GY