The Keeping it Human Improvised Marketing Show

kathyklotzguest
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The Keeping it Human Improvised Marketing Show

Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us!

  1. 11/17/2016

    The Dark Side of Brand Storytelling

    I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. The Dark Side of Brand Storytelling Brand Storytelling is critical for all businesses today. Every organization - and every person - is a brand. However, sometimes bad storytelling happens to good people and bad consequences happens when storytelling fails to address hidden issues and ethics around matching human needs with narratives. So what things do companies need to be aware of and how do we navigate those tricky parts?  Join me today on the podcast as we chat about this topic.

    28 min

  2. 10/06/2016

    How to Tell a Powerful Brand Story - A Chat with Fellow Storyteller Park Howell

    I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. Telling a Powerful Brand Story Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT. About Park Howell Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.

    32 min

  3. 09/22/2016

    Crowdsourced Marketing Topics That You Pick Episode - Fully Improvised

    In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com. About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.

    30 min

  4. 08/04/2016

    How to Create a Culture of Humor That Powers Bold Marketing

    I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016. Creating a Culture of Humor That Enables Marketing Innovation We talk a lot these days about content marketing and taking risks to create bolder, more humorous content. But that doesn't happen. Forget content; let's talk about creating a culture that gives employees responsibility to execute and fail based on ballsy ideas. Because that's how great content starts.  Join me Thursday, August 4th when we talk with Chris Lindland, CEO of Betabrand, about what Betabrand does differently and why it works so well. About Chris  As CEO of Betabrand, Chris contributed to its efforts and products: including Cordarounds, Beebeard, i-drive.com, Silicon Valley Fashion Week. He is recognized as a 2015 AdWeek Top 100 Creative. A speaker, he has spoken at places including Zappos, Chlorox, Deutsch, Nordic Commerce Summit (Stockholm), Digitalk (Sofia), University of Chicago, Pratt Institute. He is just an all around fun, smart guy.

    30 min

  5. 04/21/2016

    Lessons on Being a More Human Connector with Bryan Kramer

    I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. From Agency Partner to Social Media Influencer What do you do when the agency you helped create is up and running and you realize you want to do more in the world? Well, if you are Bryan Kramer, you seek your next challenge by writing a few books (H2H and Shareology) to help connect others. With a TED talk under his belt, Bryan has embraced his Inner Focker and asked the big question, "What can you share with the world to help change it?" A natural connector with an easy laugh, Bryan is all about being more human. And I couldn't agree more with his message. Join us April 21 when I chat with Bryan about his journey to social influencer, embracing his inner Focker (and why you should, too) and lessons he's learned along the way about the human need to connect and share. About Bryan Bryan is an international keynote speaker, a bestselling author and strategist consulting Fortune 500 clients such as Harvard, IBM, Cisco, Mastercard, Dell, NASA, NFL and many more on humanizing business through marketing and social media. He is the CEO of Purematter, a content, social and digital marketing agency in San Jose, CA.  His latest book, Shareology, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories.

    31 min

  6. 04/14/2016

    How to Inspire with Your Hero's Journey: A Chat with Brian Carter

    I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. I would love it if you would leave a comment on the blog about the show. From Introvert to Well-Known Social Media Speaker Brian Carter, author of a number of books including Facebook Marketing and The Cowbell Princple (co-author), went from an introvert to well-known social media consultant and speaker. At one point, he was even told he wouldn't have a speaking career worth noting. Today, Brian is one of the most well-known Social Media speakers out there known for his practicality, humor and ability to connect with audiences.  Join me Thursday, April 14, for a podcast that will make you laugh and learn - and leave you feeling motivated and excited about your own journey, and telling it! About Brian  With a background in digital media and in comedy, Brian Carter is a 15-year digital marketing veteran and popular keynote speaker (with clients like NBC and Microsoft, but also small businesses and franchises) who delivers entertainment, motivation and practical takeaways. The Brian Carter Group offers results-focused implementation, ideation and innovation to boost profits for growth-minded businesses.

    34 min

  7. 04/07/2016

    Find Your Content Voice - How Jason Miller Became a Content Rock Star

    Welcome to The Keeping it Human Improvised Marketing Show  I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How to Find and Hone Your Content Voice Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11. About Jason Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals.  Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.

    32 min

  8. 03/24/2016

    Brand Storytelling and Vulnerability: From Messy to Elevated Message

    Welcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month.  We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor. As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: kathy@keepingithuman.com! Brand Storytelling: Finding Your Message in the Messy You are a busines owner and young mom celebrating your new roles when life throws you a curveball: you are diagnosed with lung cancer, and you never smoked. What do you do? How do you pick up, move forward, and use that as fuel to hone your personal and brand stories? Well, if you are Felicia Slattery, author and speaker, you fight hard, keep going, and grow your business. You turn messy into a message with a mission. Join me for a great chat with the wonderful Felicia Slattery at 11AM PDT Thursday! (NOTE: special time!) Felicia Slattery, M.A., M.Ad.Ed., is on a mission to motivate, inspire and train experts, business owners, entrepreneurs, CEOs and celebrities to create meaningful connections through effective communication and public speaking. The Amazon  #1 best-selling author of “Kill the Elevator Speech,” and “21 Ways to Make Money Speaking” is also the creator of the Signature Speech™ system and is an internationally-acclaimed, award-winning speaker. Felicia presents to audiences large and small on topics related to communication, speaking, and being a successful entrepreneur in spite of everything life can throw at you.

    31 min
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Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make storytelling and content more "human." We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us!

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