The Key To Building A Major Brand

In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episode we’ve covered on this topic:

• EP 264: The Secrets To Successful Brand Partnerships With Rachel Wagner | Hollywood Branded
• EP 258: The Best Way To Leverage Opportunities For Brand Marketing Partnerships
• EP 225: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.

• 14 Reasons Why Productions Need To Hire Brand Marketing Strategists
• Political Strategy In Brand Marketing
• Promotion In Action: Brand Marketing Opportunities For Action Films