30 min
The King of Christmas: Mr. Christmas’, Evan Berkley The Safari
-
- Management
Evan Berkley is the CEO of Mr. Christmas, the industry leader in creating, designing and marketing innovative seasonal decorations. For over 85 years, this multi-generational family owned business has been a constant during the holiday season by delighting families with memorable and treasured gifts. We talk about: the nostalgic component of the holiday season, the product iteration process, brand partnerships, psychology of the consumer today, and more.
Interviewed by Mortimer Singer.
Evan Berkley is the CEO of Mr. Christmas, the industry leader in creating, designing and marketing innovative seasonal decorations. For over 85 years, this multi-generational family owned business has been a constant during the holiday season by delighting families with memorable and treasured gifts. We talk about: the nostalgic component of the holiday season, the product iteration process, brand partnerships, psychology of the consumer today, and more.
Interviewed by Mortimer Singer.
30 min