The KITE Podcast John Paul Lake + Sherod Waite

Justin Salters is the Founder and President of Hey Salty, a marketing communications agency. Hey Salty partners with clients from complex, technical industries to deliver integrated marketing solutions and help achieve their business objectives. Justin founded Hey Salty in 2020 after working in corporate and public affairs for nearly a decade. His vision is to create a positive social impact by providing world-class service and creating quality jobs in Bakersfield.
Learn more at https://heysalty.com.
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment. 

Alex Muralles is an entrepreneur who started his business at 17 to save money for college. What began as a backyard project has become a successful business many now enjoy. Alex is passionate about making handcrafted food and has discovered his calling through his business, "Get It Twisted." They turn a simple potato into an extraordinary experience by individually selecting, washing, handcrafting, seasoning, and frying it to a perfect golden crunch. The potatoes can be customized with various toppings, including their famous secret sauce, chili, nacho cheese, and more. Alex's business is a testament to his ingenuity, hard work, and faith in God.  
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment. 

The founder of Hidey Style, Shannon Kehrer, saw a business opportunity after experiencing a common problem with traditional no-show socks. Frustrated with the original no-show socks constantly slipping off her feet, Shannon created a solution for her pain point. After weeks of personally testing her design, Shannon knew she had to share her product with those experiencing the same frustration with traditional no-show socks.    
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment. 

Arvin native and CSU Bakersfield graduate Ivan Arambula took his first programming class during his senior year at Arvin High School. Having worked for a startup early in his career, Ivan became interested in the inherent learning and growth opportunities of working in a startup. Ivan helped create an addiction recovery company where he built and led the development of sober living management software. Then, he co-founded his current company, Sigo Seguros, an insurance company for the immigrant working-class community.
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment. 

Howie Castanon is a Bakersfield native and founder of Howie's Micheladas. Founded during a global pandemic, Howie used his 15 years of bartending experience and family history in the restaurant industry to establish a thriving business. Howie's award-winning micheladas are available in over 30 local stores and bars, eventually expanding nationwide. 
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment. 

Donna Schwartz is the founder of Matrix Entrepreneur Academy, a private nonprofit institution serving Bakersfield, California. Matrix Entrepreneur Academy empowers future entrepreneurs to kick-start their business dreams. Donna is a University of California, Santa Barbara graduate with a passion for helping kids and adults build self-confidence to create and live their ideal life. She brings her experience in health and wellness, safety, real estate, art, and entrepreneurship to support the development of others. 
Plus, John Paul-Lake and Sherod Waite have a great discussion during this month's "Would You Invest" segment.