The KPI Cafe Reunion Marketing

The marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just as the customer journey has these past few years (expedited by COVID-19).

In this KPI Cafe, DrivenIQ's CEO Albert Thompson provides a full view of what customers are doing, better ways to market to them, and more context around the value and source of data. You'll have food for thought on how to future-proof your marketing efforts powered by reliable information that you own.

In addition to the primary interview, Charisma! Communication's Laurie Halter is back to dive into "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Opening Comments

What's Going on in Auto? w/ Laurie Halter

Introducing DrivenIQ's Albert Thompson

Albert's Automotive Origin Story

What Today's Buyer Journey Looks Like
COVID TransitionsRinse and Repeat ActionsResearch IntendersHow Can We Market Better to Today's Buyer?
Top-of-Mind: The JourneyData Protection"My Data"Outreach vs. In-reachCustom Audiences"Digital Up"Insights on Customer and Contextual Journey
Hyper-SegmentationPeople-BasedLoyaltyThe Starting Point for Dealers
How to Find a Reliable Data Partner
AssetRightsLast Insights or Tips for Future-Proofing Marketing
To Learn More About Albert and DrivenIQ
 
Previewing Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what good lies on the horizon.

In this KPI Cafe, Automotive State of the Union's (ASOTU) Paul J. Daly and Kyle Mountsier dive into these changes -- past, present, and future -- to get you excited about how adaptable automotive retail is and how much more incredible it can be if it meets the moment.

In addition to the primary interview, host Dane Saville also dives into "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Opening of the Show

Used Car Marketing E-Book Offer (Located Here)

Some Conversation and Context

What's Going in Auto? w/ Yours Truly

Introducing Paul Daly and Kyle Mountsier

What Exciting Changes in Automotive Retail Has Paul Seen?
Coming TogetherSolutions
What Excites Kyle Most About Automotive's Future?
Energy and EnthusiasmPop CultureCustomer / Employee Experience
How Will Dealers Meet the Moment?
Mass Consolidation
Dealership Experience / Random Pronunciation Challenge
XvetriausL-A5-10-Year PrognosticationExperientialAudi Center ExampleInteractivityService ExperiencePatrick Abad's Story
ASOTU CON
What, Why, WhenASOTU's Focus on Value
Preview Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

Risks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of failure increase. It takes deliberation: we want it to be a measured risk.

Dane Saville, Co-Founder of and Brand Manager for Reunion Marketing, takes us through the notion of a measured risk and uses both actual company stories and personal anecdotes to demonstrate the benefits that a measured risk can yield.

In addition to the primary interview, we also have Friendemic's Hannah Lifson to discuss "What's Going on in Auto?".

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Used Car Marketing E-Book Offer (Located Here)

What's Going on in Auto? w/ Hannah Lifson

Context and Conversation
Belief, Changes, HappinessThe Measured Risk
Defining RiskParlaying into Measured RiskTypes of Measured RisksComfortable Being UncomfortableExamples of Companies That Took Risks
Apple, Microsoft, Whole Foods, Charmin, Google, FedExRevisiting Personal Risk: Happiness and Trust
Broken Trust?Risk and TrustSharing a Personal Story of Measured Risks
Voluntary Resignation from DoD ContractorUnemployment33-Store Automotive GroupAdvertising AgencyStarted Reunion w/ OthersShifting Roles: Another Story of Measured Risk
Content Director to Brand ManagerSpeakingKPI CafeNetwork of FriendsAnother Benefit of Measured Risks

Previewing Next Week's Episode

Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.

Amazon offers a prime opportunity for advertisers in automotive retail to reach a multitude of local consumers who can help satisfy all profit centers of a dealership, as well as help dealers with inventory acquisition. This platform, including its Amazon Garage, and all of its network partners create a powerful programmatic channel that offers audiences and targeting to address consumers in the Awareness, Consideration, and Conversion stages of the path to purchase.

Vasilios Lambos, CMO for Cognition Digital, navigates us through how your dealership's advertising strategy can leverage Amazon: from audience and targeting layering to streaming audio ads to aligning with customer intent, and much more.

In addition to the primary interview, we also have Reunion Marketing's own Emily Usher on to discuss "What's Going on in Auto?"

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation!

As always, please subscribe to the KPI Cafe on your favorite podcast platform!

Here's what you can expect from today's episode:

Opening Comments and Context

What's Going on in Auto w/ Emily Usher

Introducing Vasilios and His Origin Story

Vasilios' Origin Story

The Why of Amazon

The 101 of Amazon Garage
Parts/AccessoriesYear-Make-Model UploadAvailability for AdvertisersAmazon DSP: 1st-Party DataCan Amazon Hit All Dealer Profit Centers?
At the Start: Impression Delivery for Variable OpsFlexibility in CriteriaVehicle AcquisitionAmazon Audiences and Targeting
Amazon-owned 1st PartyCombine/SegmentLifestyle ExampleLayeringAmazon Goals and Objectives
All Available Upper-Funnel MetricsOffline AttributionNo Attribution Window LimitationDoes Amazon Offer a Full-Funnel Opportunity?
Awareness-Consideration-ConversionThink of Who an Amazon Customer IsConsumer Intent / Business Objective AlignmentInventory Feed Details
VariablesA Dive into Streaming Audio Ads
Logged UserDevice OwnershipFull-Funnel AttributionFinal Tips About Amazon Advertising

Connecting with Cognition Digital

Previewing Next Week's Episode

The Business Development Center (BDC) continues to be a point of conversation for automotive retail. It turns out that there are more options, more nuance, and more best practices to consider and implement based on a dealer's individual needs because, after all, one size does not fit all. To help us dive more into this topic, we have Wendy Reeves, Founder of BDC Angels, to walk us through a high-level perspective on the BDC, then a quick pivot into many more of the details.

If you've never utilized a BDC or felt a BDC just won't work for you, Wendy creates a compelling case on how this can be a vital component to your dealership's processes and customer experience.

If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation!

And, of course, we have good friend Dave Foy coming to share "What's Going on in Auto?"

Here's what you can expect from today's episode:

Opening the Show

What's Going on in Auto? w/ Dave Foy

Wendy's Origin Story

Tips to Help Ensure the BDC is Successful
Dedicated Onsite ManagerClose TrioRelevanceVarious Types of BDC
One-Size-Doesn't-Fit-AllDetermining Your BDC TypeOnsiteOutsourceCentralizedOffshoreFinal Tips from Wendy

Contacting Wendy

For today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology.

We hope you enjoy as Colby navigates us through specific, real-world applications of AI and the obstacles he's encountered in his new role at Konect.ai.

There will be no "What's Going on in Auto?" segment today, but we highly encourage you to check out George Nenni's insights in Part 1 if you missed them.

Here's what you can expect from today's episode:

How AI Can Pivot to Send Customer to Real Salesperson
Specific ParametersNotification ProcessAI as Part of the Dealership Workflow
Future: OutboundNow: In the BeginningTask Reduction / StreamliningEventual OmnichannelHow is the Industry Reacting to AI in Customer Journey?
HesitancyUtilizing Dealers and Data to EnhanceFinal Tips/Insights for Considering AI
Integrity of Intended InformationHow to Learn about Konect.ai and Connect with Colby

Previewing Next Week's Episode

If you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!