The Lab

Chemistry PR and Multimedia
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  • MARKETING
  • UPDATED SEMIWEEKLY

Diving into the vast world of public relations, communications and marketing, discussing the latest hot-button industry issues and speaking with industry professionals.

Episodes

  1. MAR 12

    THE LAB | Episode 5: Planning For a Crisis Situation

    Chris and George Explain different strategies to prepare yourself and your organization for a crisis scenario.

    16 min

  2. FEB 26

    THE LAB | Episode 4: What Do Journalists Want From PR Professionals?

    What are journalists actually looking for when you try to pitch them a story idea? George and Chris take a deep dive into that question and more on this episode of The Lab.

    14 min

  3. FEB 16

    THE LAB | Episode 3: PR vs Marketing, What's The Difference?

    On this Episode of The Lab, Chris and George explain the differences between public relations and marketing and why both are important to your brands' overall communications strategy.

    10 min

  4. 12/17/2025

    THE LAB | Episode 2: The Benefits of Message Mapping ft. Beth Fagan

    Strategic Communications expert Beth Fagan sits down with Chris Kuban and George Sells to discuss how the message mapping process clarifies a clients' main message, supercharging their campaign.

    25 min

  5. 12/17/2025

    THE LAB | Episode 1: Find Your Core Message

    Chemistry PR & Multimedia founder and CEO Chris Kuban sits down with the agency's Director of Client Services George Sells to discuss how the process of message mapping serves as the foundation for a great communications campaign.

    14 min
  • 5 Episodes

About

Diving into the vast world of public relations, communications and marketing, discussing the latest hot-button industry issues and speaking with industry professionals.

Information

  • Creator
    Chemistry PR and Multimedia
  • Years Active
    2025 - 2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Chemistry PR and Multimedia
  • Show Website
    The Lab