The Land.US Podcast Land.US

When you buy land, you need to be able to work on the land. For a lot of people, that means equipment that they don’t know much about to begin with, like tractors, lawnmowers, hay equipment, and more. How do dealers serve their demographic? What is the audience for these products? Where do manufacturers figure in? Cleo Franklin of Franklin Strategic Solutions joins the podcast today to talk about his background in agriculture marketing, his consulting work, and what he recommends to dealerships and manufacturers. Listen in to hear what Cleo has to say about what consumers should be asking, how to choose a dealership, and the things that a dealership must do. 


Topics Discussed in Today’s Episode:


Cleo’s backstoryCleo’s background in agriculture marketingThe audience for Cleo’s servicesThe questions that consumers most need to askA real-world example of choosing a dealershipThings that dealerships must doHow dealerships get their customers to recommendManufacturer feedbackRelationship managementLeveraging data to drive down costsThe value of a CRM systemLessons that Cleo has learned in consultingThe leadership foundationThe importance of access at a young ageWhat Franklin Strategic Solutions is all aboutWhat it was like to make the work transition during the pandemicWhat the acronym RAVE is aboutCleo’s advice for college grads with a marketing degree

Resources:
Franklin Strategic Solutions

Topics Discussed in Today’s Episode:


Craig’s current roleCraig’s background in rodeoCraig’s work in multiple statesThe size of Craig’s teamHow to grade auctioneersWhat an auctioneer’s chant isHow a real estate portion worksHow many people usually show up at an auctionShowing proof of ability to payWhat a seller looks for to decide between a normal listing and an auctionHow long after winning an auction does the winner have to do a closeHow United Country supports Craig’s teamWorking with both investors and end-usersThe types of properties Craig works withWhether Craig’s auctions went online during the pandemicWhether Craig uses FacebookWhether referrals from past clients are a factorWhether the same people show up for multiple auctionsHow to find out more about Craig’s business from another stateThe different types of auctionsWhether sellers are more informed because of online researchHow United Country helps inform the companyThe future of auction real estate post-pandemicWhether Craig is seeing more institutional buyers and developers

Resources:


Craig Buford
405-833-9499

Capital Farm Credit does more than just help customers purchase land, it gives them additional options after they complete the acquisition of their land. Listen in to hear Phil talk about why you might want to use a farm credit service, what happens after you become a customer, and what first-time buyers can do to prepare to buy property.

Topics Discussed in Today’s Episode:
How Phil got into this businessHow Capital Farm Credit works organizationallyHow the industry and organization have changedWhy you might choose to use a farm credit serviceHow this buyer’s journey prepares them for buying landWhat happens after becoming a customer of Capital Farm CreditOther capital farm credit associations in TexasHandling a market like 2021’sHow first-time buyers can prepareThe company’s investment in data and systemsWhat’s coming up to help the company keep finding new data and informationPhil’s vision for the next five yearsWhat the farm credit system is there to do What the organization does with 4H and the universities in TexasHow Capital Farm Credit fits into overall Texas land ownershipWhat sets Capital Farm Credit apart from every other organizationHow the stockholders help feed the US and the worldResources on the Capital Farm Credit website

Resources:
Phil Peabody
Capital Farm Credit
Land.US Blog

If you want more of country life, but still want to be part of a close community, Cathy’s part of Texas might be the right place for you. Cathy is the owner and broker of Compass Country Properties Group and one of the best-known real estate agents in Texas. Listen in to hear what Cathy has to say about the importance of a farm expert, managing a professional reputation, and getting involved with a local community. 


Topics Discussed in Today’s Episode:


How Cathy got into Country PropertiesWhat Compass brings to the businessWhy it’s important for Compass to have a farm expertBest recommendations for somebody who is looking to leave the urban lifestyle for a more country lifestyleFarmers’ markets in the areaWhether more younger families moved during COVID, and where they came fromReputation management for new agentsThe Texas Real Estate CenterIndustry in the areaCathy’s involvement with the community and local boardsHow to get involved in the communityThe population of BrenhamThe importance of the Realtor Land Institute and how Cathy feels about itWhat an ALC meansWhy Cathy has been nicknamed “dirt girl”Compass’s marketingHow to reach Cathy

Resources:


Cathy Cole, Country Properties Group, Compass Real Estate

Welcome to a new episode of the Land.US podcast. This is our first "post-pandemic" episode and we are thrilled to have Kasey Mock as our guest. Kasey Mock is one of the most knowledgeable and personable real estate experts we have ever met. In this episode, Kasey shares his advice for land investors, legacy buyers, ranch owners, and everyone living in rural Texas or interested in moving to rural Texas. Enjoy the episode!

I met up with Talon Martin in Austin, TX during the summer of 2020. Talon is one of the most productive agents I have ever spoken to. He's not only an expert at pond ecology and land with water on it, he's involved in numerous non-profits and volunteer groups for conservation and Texas water usage. Enjoy the episode.