The Launch Lounge Podcast

Salome Schillack
  • 4.9 (47)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Launch Lounge Podcast

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

  1. 6H AGO

    272. The $2Mil Problem They Didn't See Coming

    Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard.  The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels. 🔥 In This Episode: Discover why successful course businesses hit a wall at $2 million Learn why conversion rates drop when shifting from warm to cold traffic Understand the S-curve of business growth (and how to prepare for it) Build a sustainable growth strategy that doesn't rely on ads as a magic bullet Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram

    25 min

  2. 2D AGO

    271. Split Tests That Double Your Launch Revenue

    Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another. These aren't complex tech nightmares – they're practical, easy-to-implement tweaks that transform "okay" launches into record-breaking ones. 🔥 In This Episode: Master the art of split testing email subject lines for 2x open rates Discover which sales page headlines convert 4x better than others Learn how to test webinar titles that speak directly to your ideal client Implement a no-tech-headache approach to tracking what works See why button text and bonus offers can make or break your sales Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    29 min

  3. MAY 8

    270. Launch Team Essentials: Who You Need at Each Stage

    Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launch or ready to scale beyond 6-figures, you'll discover the strategic hiring timeline that maximizes profits while protecting your sanity. 🔥 In This Episode: Master the 4 distinct phases of team building every profitable course business follows Learn which specific role to hire FIRST (it's not what most gurus suggest!) Discover how to leverage contractor help strategically - even on a tiny budget Identify the exact revenue trigger points that signal when to level up your support Stop wasting money on premature hires that drain your business instead of growing it Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress! 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    1h 4m

  4. MAY 6

    269. Is Your Launch Really Ready for Evergreen? Here's How to Tell

    Ready to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀 Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation. Most course creators jump too early into evergreen, wasting thousands on ads targeting cold traffic that simply won't convert. I break down the critical difference between warm and cold audience behavior, the minimum webinar show-up rates you need, and the precise return-on-ad-spend formula that means you're ready to scale. 🔥 In This Episode: Master the specific metrics that indicate evergreen readiness Discover how to properly track cold vs. warm traffic conversions Learn the minimum profitable return on ad spend you need Implement a strategic approach to testing before going evergreen Ready to transform your proven live launch into a scalable evergreen system? Apply for our VIP client spots at thelaunchlounge.com/agency and let's build your freedom empire together!   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    24 min

  5. MAY 1

    268. I Closed My Membership to Build Something Better (Here's What)

    Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀 Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable Launch Lounge membership after years of success and hundreds of happy students. This wasn't failure—it was evolution. If you've ever felt that nagging sense that a part of your business has outgrown its container, this episode is your permission slip to reimagine what's possible. 🔥 In This Episode: Recognize when your successful offer is actually blocking your next level of growth Discover the powerful question that brings clarity when you're stuck in indecision Learn how to build a business model that still excites you five years from now Understand the difference between disappointing others and honoring your vision Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress! 💫   💚 💚 💚   Salome Get full show notes here Follow The Launch Lounge on Instagram.

    22 min

  6. APR 29

    267. Under 1K Subscribers? You Can Still Crush Your Launch

    Ready to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀 Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down my three-part framework that shows why audience temperature trumps size, how to craft irresistible offers even without fancy marketing skills, and which funnel structures work perfectly with different price points. 🔥 In This Episode: Discover why email quality matters more than quantity for course creators Learn to transform course features into benefits that make prospects eager to buy Match your funnel structure to your price point for maximum conversions Start implementing weekly email strategies that prime your subscribers for sales Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    23 min

  7. APR 24

    266. Why You Should Delete Email Subscribers (Yes, Really)

    Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀 Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results. In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month. 🔥 In This Episode: Discover why chasing list size is a vanity metric that's hurting your business Learn the simple 3-phase system to clean your list while preserving valuable relationships Implement an automated process to maintain list health with minimal effort See how a smaller, engaged list massively outperforms a larger, disinterested one Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    32 min

  8. APR 22

    265. Double the Offers, Not the Burnout: My Stacked Launch Plan

    Ready to double your launch revenue without doubling your workload? My stacked launch strategy is about to change your entire business. 🚀 Are you noticing engaged audience members who consume all your free content but never buy? You might be sitting on a goldmine without realizing it. In this episode, I reveal how offering a deeper, premium tier alongside your signature course can capture those ready-to-invest students who want faster results and more support - all without creating additional content or extending your launch timeline. 🔥 In This Episode: Discover why highly engaged prospects aren't buying (hint: they want MORE from you) Learn how to structure a "stacked launch" with tiered offers for both beginners and advanced customers Implement a strategy that could potentially double your revenue with the same amount of work Position your premium offer without undermining your standard program Convert your most committed audience members who are hungry for faster results Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    23 min
See All (100)

4.9
out of 5
47 Ratings

About

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

Information

  • Creator
    Salome Schillack
  • Years Active
    2019 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Shine & Succeed Pty Ltd
  • Show Website
    The Launch Lounge Podcast

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