29 episodes

Powered by LaunchNotes 🚀

Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around.

For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week.

➡️ Join the community: launchnotes.com/launch-awesome
👀 Check out LaunchNotes: www.launchnotes.com

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops LaunchNotes

    • Business
    • 5.0 • 2 Ratings

Powered by LaunchNotes 🚀

Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around.

For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week.

➡️ Join the community: launchnotes.com/launch-awesome
👀 Check out LaunchNotes: www.launchnotes.com

    Poker tips for product success with Jeff Ferguson (PipelineDB, Confluent, NextRoll)

    Poker tips for product success with Jeff Ferguson (PipelineDB, Confluent, NextRoll)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Jeff Ferguson (https://www.linkedin.com/in/jeffreysferguson/), formerly of Pipeline DB and Confluent, about how he applied lessons from learning poker to build a successful career in SaaS, including working in sales and marketing and becoming a founder.

    🔗 Links


    Jeff’s previous company, Confluent: https://www.confluent.io/
    The startup accelerator Jeff went through when building Pipeline DB: https://www.ycombinator.com/
    🚀Check out LaunchNotes: https://launchnotes.com
    🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
    📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
    Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    📝 Show notes

    (00:00) - Introductions

    (03:43) - How a poker skillset can be applied in business

    (08:10) - From poker to sales

    (16:29) - Starting his own company

    (18:27) - Building a community around an open source product

    (28:11) - Getting acquired and taking a product marketing role

    (30:55) - The subjective nature of product marketing

    (36:49) - Taking a relentless approach to your career path

    (39:38) - Jeff's appreciation for Google Search

    • 42 min
    10X your product marketing career using AI with Meghan Keaney Anderson (Jasper, Hubspot)

    10X your product marketing career using AI with Meghan Keaney Anderson (Jasper, Hubspot)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Meghan Keaney Anderson of Jasper (formerly of HubSpot) about how AI is changing the way marketers work, some of the hesitation around AI, and why it’s important to balance conviction with customer research when launching new campaigns.

    🔗 Links


    Meghan on Twitter: https://twitter.com/meghkeaney
    One of Meghan’s favorite tools, Canva: https://www.canva.com/
    Meghan’s current company, Jasper: https://www.jasper.ai/
    Meghan’s previous company, HubSpot: https://www.hubspot.com/
    🚀Check out LaunchNotes: https://launchnotes.com
    🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
    📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
    Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    📝 Show notes

    (00:00) - Introduction

    (04:25) - The early days of building product marketing at HubSpot

    (08:52) - How Jasper helps writers and content creators do their jobs

    (12:43) - Hesitance around AI in marketing

    (14:37) - Using AI to help kickstart the writing process

    (22:21) - Using AI to sythesize and summarize long-form content

    (28:52) - Building a community to help your customers

    (35:13) - Balancing convinction and customer research when putting something out into the world

    (37:30) - Meghan's favorite products

    • 40 min
    Office Hours Live 008: Our favorite SaaS homepages

    Office Hours Live 008: Our favorite SaaS homepages

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) and Jake Brereton  (@jakebrereton - https://twitter.com/jakebrereton) of LaunchNotes talk about our favorite SaaS homepages. What makes them great? What does a world class SaaS homepage look like?

    🔗 Links


    Figma: https://figma.com/
    PostHog: https://posthog.com/
    Dovetail: https://dovetailapp.com/
    🚀Check out LaunchNotes: https://launchnotes.com
    🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
    📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
    Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    • 1 hr 12 min
    Developer marketing isn’t rocket science with Kevin Garcia (Retool, Segment)

    Developer marketing isn’t rocket science with Kevin Garcia (Retool, Segment)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Kevin Garcia of Retool (formerly Twilio Segment) about marketing to developers, how to market horizontal products, and why what worked at a previous company might not work for your current company.

    🔗 Links


    Kevin’s company, Retool: https://retool.com/
    One of Kevin’s favorite tools: https://www.descript.com/
    🚀Check out LaunchNotes: https://launchnotes.com
    🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
    📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
    Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    📝 Show notes

    (00:00) - Intros

    (03:45) - Secret sauce to being a PMM with a technical audience.

    (15:17) - How to think about marketing horizontal products

    (29:44) - Why "rinse and repeat" doesn't always work in product marketing

    (32:17) - Kevin's favorite products

    • 36 min
    PLG fails without great marketing with Matt Hodges (Atlassian, Loom, Intercom)

    PLG fails without great marketing with Matt Hodges (Atlassian, Loom, Intercom)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth.



    ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack

    ----

    🔗 Links:

    * Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb

    * Top traits of product marketers - https://www.linkedin.com/pulse/top-traits-best-product-marketers-matt-hodges/?trk=articles_directory

    🚀: Check out LaunchNotes: https://launchnotes.com

    🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

    ----

    Show Notes:

    (00:27) - Intro

    (04:49) - Leaning into marketing automation over heavy sales

    (11:31) - Joining Intercom

    (13:02) - Setting expectations in a new role

    (20:02) - Jobs-to-be-done

    (23:29) - Biggest missed opportunity with marketing sites

    (25:43) - Matt's favorite marketing sites

    (31:56) - Matt back at Atlassian

    (37:39) - Audience questions

    • 55 min
    Do the next thing with Greg Fulton (Blue River Technology, AdRoll)

    Do the next thing with Greg Fulton (Blue River Technology, AdRoll)

    Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Greg Fulton, Senior Director of Product Management at Blue River Technology. He’s also ran product orgs at exciting companies like Workpattern, Lyte, and AdRoll.

    🔗 Links


    Blue River Technology: https://bluerivertechnology.com/
    Journey: https://www.journey.io/
    Tractive: https://tractive.com/
    🚀Check out LaunchNotes: https://launchnotes.com
    🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
    📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
    Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    📝 Show notes

    (00:00) From English major to product manager

    (08:19) Building product when you’re not a PM

    (13:01) Sizing up frameworks and leading teams

    (17:06) From big company director to startup IC

    (19:19) Working on hard tech products as a non-technical PM

    (28:45) Pedigree vs. output

    • 34 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

t_fisch ,

Fantastic content from Product Leaders and more

I’ve had a chance to listen to a few of these episodes, and they’re gold 🏆.

As a product manager, they are covering interesting topics that are relevant to my day-to-day and higher level strategy. Looking forward to catching up with the episodes I’ve missed, and new ones as they come out!

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