31 min
The Lead Incubator (Part 1) The Story Selling Podcast
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- Marketing
If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.
Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.
In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:
Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity) How many emails to include (initially) in your sequence How often to email Where to place your calls to action How many calls to action to include How to drip your story efficiently and effectively across the sequence How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!) How to share your own story, while also making each email pertinent to your reader
Links mentioned:
Read my own Lead Incubator sequence | buy from Amazon
If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.
Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.
In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:
Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity) How many emails to include (initially) in your sequence How often to email Where to place your calls to action How many calls to action to include How to drip your story efficiently and effectively across the sequence How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!) How to share your own story, while also making each email pertinent to your reader
Links mentioned:
Read my own Lead Incubator sequence | buy from Amazon
31 min