131 episodes

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM

    • Careers

Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    What You Should Talk about on Your Podcast, with Tara McMullin

    What You Should Talk about on Your Podcast, with Tara McMullin

    Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.

    In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.

    In this episode, Darrell and Tara talked about:


    How Tara got into podcasting
    The importance of pivoting for podcasters
    How to decide what content resonates most with your audience
    Why you need to start your podcast content strategy with the right questions
    How to use your value proposition to determine the premise of your show
    Why the positioning of your podcast is so critical to discovery
    Suggestions to overcome analysis paralysis
    And much, much more!

    The Show Notes

    Copyblogger.com
    Tara’s Website
    Tara on twitter
    Tara’s Podcast
    Get Tara’s “Podcast Premise Worksheet” at Yellow House Media
    “The Elements of Value” – Harvard Business Review
    Darrell on Twitter
    Tim on Twitter

    • 34 min
    How to Win at Search in 2020

    How to Win at Search in 2020

    This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

    In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.

    In this episode, Darrell and Tim talked about:


    Why it’s a mistake to ignore the basics of SEO
    The importance of establishing yourself as an authority
    How to set yourself apart from your competition through positioning
    Tools that any good SEO needs to utilize
    3 fundamental things you can do to make Google love your website
    Commonly undervalued strategies for building your backlink profile
    Keys to proper site and content structure for optimal SEO
    Location-based search and Google My Business for beginners
    And a teaser for a free SEO workshop by Copyblogger

    The Show Notes

    Copyblogger.com
    Darrell on Twitter
    Tim on Twitter
    Free SEO Workshop
    Backlinks Article

    Tools Mentioned:

    Google Analytics
    Google Search Console
    Google My Business
    SEM Rush (7-day Pro Trial)
    Ahrefs
    Yoast

    • 40 min
    How to Turn Pro as a Freelance Writer

    How to Turn Pro as a Freelance Writer

    Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.

    In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”

    In this episode, Darrell and Ed talked about:


    How Ed transitioned to a full-time freelance copywriter (with no writing background)
    The moment he narrowed down to his target market and the rapid change that followed
    What your prospects really want to know about you
    Short-term vs long-term mindset, and building a freelance career that you love
    Why “hope” is not a professional strategy
    Proven strategies for building recurring income and clients
    Why luck is a myth, and why you should never trade your time for money
    And much more …

    The Show Notes

    Copyblogger.com
    High-Income Business Writing
    High-Income Business Writing Podcast
    Follow Ed On Twitter
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast

    • 49 min
    How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

    How You Talk to People Matters: Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

    Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

    In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

    In this episode, Darrell and Brennan talked about:


    How Brennan got his start as an online entrepreneur
    Why you may not be doing as much segmentation and personalization as you need to be
    How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
    Why RightMessage is like MadLibs for your email marketing
    The staggering difference personalized content can make for your brand
    Tips and tricks on how and where to get started
    Why personalization is so much more than email
    And more …

    The Show Notes

    Copyblogger.com
    Follow Brennan On Twitter
    Read Brennan’s Blog
    Take Brennan’s Courses at Double Your Freelancing
    Sign-up for Right Message
    Why You Shouldn’t Use Tags To Segment

    Other Tools We Talked About:


    Sign-up for ConvertKit
    Typeform
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast

    • 35 min
    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    Podcasting Still Matters, with Pat Flynn from Smart Passive Income

    In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

    These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.

    In this episode, Darrell and Pat talked about:


    How Pat got his start in podcasting, and why
    Why its not too late to start a podcast
    The reason you don’t need to break the bank or get in the weeds launching your show
    Why podcast production gets easier by the minute
    The power of storytelling and teaching in content production
    How Pat’s podcast strategy has changed over the years and the 20% rule he uses
    An examination of Super Fans and their importance for your business
    And a defense of self-publishing

    The Show Notes

    Copyblogger.com
    Pat’s Website
    Follow Pat on Twitter
    Pat’s YouTube Channel
    Pat’s Podcast (Smart Passive Income)
    Pat’s Podcast (Ask Pat)
    Pat’s Course, Power Up Podcasting
    Darrell on Twitter
    Tim on Twitter

    • 43 min
    The New Look Copyblogger in 2020

    The New Look Copyblogger in 2020

    Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

    Darrell and Tim also also share strategies from behind the scenes.

    In this episode, Darrell and Tim talked about:


    How Copyblogger is restructuring its content and how
    Why traditional content marketing distribution is outdated
    The renewed importance of “series-style” content
    Why user experience and serving your audience is still priority #1
    Tips, tricks, and the technical side of strategic SEO
    How a couple of dynamite pieces of content can completely change your inbound traffic
    Why 90% of your content will never be seen (and how to change that)
    Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity

    The Show Notes

    ConvertKit Blog
    SmartPassiveIncome.com
    Darrell on Twitter
    Tim on Twitter
    Darrell on Tim’s Podcast
    Copyblogger.com

    • 40 min

Customer Reviews

J. Barshop ,

Insightful, entertaining and actionable

Sonia and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business.

The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Sonia - keep up the great work!

Alexor H. ,

Surface Level and Condescending at Times

I gave about ten or twelve episodes a chance before unsubscribing. The podcast can definitely have some useful information, but often times it will stop just short of the juicy details and instead refer you to a link in the show notes for more details. It isn’t really helpful while driving or on a flight. I’m not sure the producers understand the strengths and weaknesses of podcasts in that regard.

It’s possible that I came in during this show’s “NPR annual fundraiser”, but every other episode felt like they were trying to sell me on a class or conference. The worst instances were when they’d roll out manufactured scarcity and tell you to “buy now, because next week the price triples!” For me, it felt condescending and more like an MLM pitch than a real opportunity for professional development.

If you’re trying to teach people how to sell, at least assume we’re savvy enough to know when we’re being sold.

55y/oNovice ,

Pragmatic and Artful

I have listened to around 20 episodes over the last two months and have found them to be practical, clear and imbued with the experience of people who have been at copywriting a long time. Copyblogger is not the only place to learn about copywriting in the age of content marketing, but it is among the best. My thanks to Sonia and her fellow Rainmakers for sharing what they know.

Top Podcasts In Careers

Listeners Also Subscribed To

More by Rainmaker.FM