26 min
The LEGO Group pioneered having a company purpose – was it worth the investment and what did they learn? Leading From Purpose Podcast
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- Management
Snuggle in, turn up the volume and get ready for an energizing yet realistic view from the head of Talent and Development at one of the pioneers in the organizational purpose space – The LEGO Group. On this episode, Zahed Kamathia, joins Nick to chat about individual purpose, a company purpose and how a business uses purpose as a lever to create a company culture employees feel connected to and energized by. How do you attract the best talent and keep them?
Creating a company purpose isn’t the hard part, the challenge is in creating a connection between the company purpose and its employees – that is where effort and investment is required.
The LEGO Group offers a purpose course to every single employee across the world. The entire workforce has an opportunity to invest in themselves and put their own purpose into words. The experience is different for every single person, but the impact it has on the business is in the stories they share and the perspective they bring back to work. While each individual is unique, there is one common outcome – everyone discovers their purpose and it defines how they show up in the organization and connect to The LEGO Group's purpose “to inspire the builders of tomorrow.”
Purpose isn’t just a Talent and Development tool, it impacts business results. To quote Zahed, working for The LEGO Group isn’t quite like “walking into Willy Wonka’s Chocolate Factory! It is a creative and fantastic place to work, but it's also a business that is driven by innovation, growth demands and high ambitions.” In 2021 alone, the company saw historic growth in both sales and profit - their net profit grew 140%.
For The LEGO Group, its purpose isn’t just a set of words, it has meaning and is integrated into every aspect of the business, but more importantly, it’s why the top talent wants to work there. Hear more from Zahed on his personal purpose statement and how he discovered the value of “Purpose” with a capital “P.”
Snuggle in, turn up the volume and get ready for an energizing yet realistic view from the head of Talent and Development at one of the pioneers in the organizational purpose space – The LEGO Group. On this episode, Zahed Kamathia, joins Nick to chat about individual purpose, a company purpose and how a business uses purpose as a lever to create a company culture employees feel connected to and energized by. How do you attract the best talent and keep them?
Creating a company purpose isn’t the hard part, the challenge is in creating a connection between the company purpose and its employees – that is where effort and investment is required.
The LEGO Group offers a purpose course to every single employee across the world. The entire workforce has an opportunity to invest in themselves and put their own purpose into words. The experience is different for every single person, but the impact it has on the business is in the stories they share and the perspective they bring back to work. While each individual is unique, there is one common outcome – everyone discovers their purpose and it defines how they show up in the organization and connect to The LEGO Group's purpose “to inspire the builders of tomorrow.”
Purpose isn’t just a Talent and Development tool, it impacts business results. To quote Zahed, working for The LEGO Group isn’t quite like “walking into Willy Wonka’s Chocolate Factory! It is a creative and fantastic place to work, but it's also a business that is driven by innovation, growth demands and high ambitions.” In 2021 alone, the company saw historic growth in both sales and profit - their net profit grew 140%.
For The LEGO Group, its purpose isn’t just a set of words, it has meaning and is integrated into every aspect of the business, but more importantly, it’s why the top talent wants to work there. Hear more from Zahed on his personal purpose statement and how he discovered the value of “Purpose” with a capital “P.”
26 min