The Life-Friendly Business Podcast Erin Thomas Wong

In this final episode for our Visibility Series I emphasize the importance of visibility for a successful business. I discuss different ways to increase visibility and the mindset challenges that may arise. I also talk about streamlining tasks to create more time for focusing on the bigger picture.

Do reach out and let me know what you've enjoyed during this special Visibility Series! Find me on social @lifefriendlybiz or visit the website at www.lifefriendlybusiness.com

https://www.lifefriendlybusiness.com/podcasts/life-friendly-business-podcast



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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

In this episode, we explore the world of self-publishing and its benefits for businesses and brands. We're joined by Linda Liebrand, a Book Marketing Specialist, who provides insights on why self-publishing is a great idea and shares tips for designing a compelling book cover. Linda also walks us through the process of self-publishing using Amazon KDP. Whether you're a business owner, existing or aspiring author, this interview is packed with informative and inspiring advice for your self-publishing journey.



Connect with Linda at www.lindaliebrand.com



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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode

Today I'm speaking to Jo Swann of Chocolate PR who helps mission led entrepreneurs to get their message heard via the power of the press. We discuss the benefits of PR, why you need to story tell rather than sell and how to overcome imposter syndrome. Jo also outlines two approaches: responding to media inquiries and taking stories directly to journalists, and what you need to have in place to get started.


Connect with Jo at www.chocolatepr.co.uk or check out her podcast PR Powerhouse.


Chapters

0:00:00 Setting up the business and helping people

0:03:23 Empowering entrepreneurs through the power of the press

0:08:55 Creating a Persona for Effective PR Visibility

0:10:35 Foundational Work before Approaching Journalists

0:11:46 Proactive PR Approach and Engaging with Journalists

0:14:23 Benefits of PR: Building Confidence and Opening Doors

0:18:10 The Long Game of PR and Building Expertise

0:26:26 The Importance of Consistency and Persistence in Marketing

0:28:07 The Need for an Ongoing Funnel and Consistent Marketing Efforts



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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

A brand is not about a logo, a brand is all about the relationship and the connections you make with people. Today Jill Pryor, Brand & Graphic Designer, shares her tips for using visual design to draw your ideal customers closer, how to create a consistent look and feel across your platforms and why your brand visuals and words are like a marriage.



Jill also shares her personal journey of running her business whilst dealing with the loss of a parent, the menopause and her daughter's mental health battle.



Download Jill's free gift of a Mini Brand Roots Workbook at https://jillpryordesign.co.uk/lifefriendlybusiness/ 



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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode

Using YouTube is a powerful way to build credibility and reach new audiences and to see this in action I've invited Louise Brogan, international speaker, writer, host of the LinkedIn with Louise Podcast and YouTube channel, back on to the podcast to share her experience of building her channel to over 6,500 subscribers, and where this fits in her business model.



We discuss building authority, a fear of success, whether you should give your best content away for free, and how to avoid the top mistakes that people make with YouTube.



You can connect with Louise at www.louisebrogan.com or hear more of her personal story in Episode 8 - Nailing The Work Life Balance.



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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode

Running an event is an amazing way to get yourself and your business in front of new audiences. Today I'm speaking to Natalie Pithers, Founder of the Curious Descendants Club and Genealogy Stories, about the inspiring event she created about The History of Ukraine, which not only raised £56k for charity, but also led to her dream job. We also discuss the challenges of running a business as a single mother of 3, avoiding burnout and utilizing FOMO!



Connect with Natalie at https://genealogystories.co.uk/


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💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast

❓ Find out more about how I can help you at https://buff.ly/3gx2Aed 

🎙️ Subscribe on your favourite player to get notified of the next Podcast episode