296 episodes

We're interviewing successful business leaders, discussing ways in which they are growing their companies.

The Life-Long Customer Revenue Rhino

    • Business
    • 4.5 • 8 Ratings

We're interviewing successful business leaders, discussing ways in which they are growing their companies.

    Humanizing B2B Marketing: Boris Rabinovici's Vision at RAB2B

    Humanizing B2B Marketing: Boris Rabinovici's Vision at RAB2B

    Dive into the world of B2B marketing with Boris Rabinovici, CEO of RAB2B, in this captivating episode of the Lifelong Customer Podcast.

    Host Brad Hammond explores Boris's journey from growing up in the family business to leading a company that specializes in Industrial Tech and Healthcare marketing. Discover the importance of putting the audience at the center, the impact of AI on agility and efficiency, and the significance of first-party data in strategic planning. Boris shares valuable insights on the buyer's journey, the role of technology as an enabler, and the crucial balance between quick wins and long-term transformative effects.

    • 15 min
    AI: The Co-Pilot of Modern Marketing with Adrienne Wilkerson

    AI: The Co-Pilot of Modern Marketing with Adrienne Wilkerson

    In this episode of the LifeLong Customer podcast, Brad Hammond sits down with Adrienne Wilkerson, CEO at Beacon Media + Marketing, to discuss the ever-evolving landscape of digital marketing and the impact of AI. Adrienne shares insights from her journey, starting as a graphic designer and transitioning into the world of digital marketing. She delves into the importance of authenticity in marketing, highlighting the role of AI as a co-pilot in data analysis and trend spotting. Join us as we explore the challenges and opportunities of the AI revolution and its implications for businesses and marketers.

    • 16 min
    Elevating Procurement: A Journey of Passion and Purpose with Kathleen Pomento

    Elevating Procurement: A Journey of Passion and Purpose with Kathleen Pomento

    Join us for an conversation with Kathleen Pomento, Chief Marketing Officer of ProcureAbility, as she shares her journey from unconventional beginnings to becoming a marketing leader. Kathleen's story is one of resilience, mentorship, and advocating for others. Discover how ProcureAbility is transforming procurement functions globally and why Kathleen believes in the power of mentorship and following your passion.

    • 16 min
    Building a Culture of Success: Chris Scharman's Journey at AvTech Capital

    Building a Culture of Success: Chris Scharman's Journey at AvTech Capital

    Join Brad Hammond on the Lifelong Customer Podcast as he sits down with Chris Scharman, CEO of AvTech Capital, to explore Chris's unique path from setting up schools abroad to leading a finance company.

    Chris shares his philosophy on building a strong company culture, the importance of intentionality in leadership, and the power of embracing mistakes for growth. Discover how AvTech Capital has achieved remarkable growth by prioritizing relationships and creating an environment where employees thrive.

    • 17 min
    Revolutionizing Financial Operations: Larry Schwartz on Workflow Automation and Marketing Innovation

    Revolutionizing Financial Operations: Larry Schwartz on Workflow Automation and Marketing Innovation

    In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Larry Schwartz, Head of Marketing at EZOPS Inc.

    Larry delves into his accidental journey into marketing, the evolution of his career, and the birth of EZOPS, a fintech company revolutionizing workflow automation in financial services. Discover the power of AI and machine learning in enhancing productivity and reducing errors, the importance of continuous learning in marketing, and Larry's unique perspective on the future of marketing with his added "four Ps" - Plan, Produce, Pivot, and Performance.

    • 12 min
    Empowering Brands and Building Culture with Jeff Rosenblum of Questus

    Empowering Brands and Building Culture with Jeff Rosenblum of Questus

    In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Jeff Rosenblum, Co-CEO of Questus, a next-generation advertising agency.

    Jeff shares his insights on empowering audiences, building world-class brands, and the importance of culture in a company's success. Discover how Questus is bridging the gap between data and creativity to create marketing initiatives that resonate with consumers and build brand champions. Jeff also discusses the evolving landscape of advertising and the critical role of content distribution in today's digital age.

    • 24 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

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