The Life Of KG Katie Godfrey

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Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of the events recently.



Roxie also talks about the challenges and rewards of running her own business, the significance of branding and rebranding, and the need for regulation in the aesthetics industry. She shares her plans for expanding her services and the training academy.



Takeaways


Events and in-person connections are invaluable for networking and personal growth in business.


Branding is crucial in the beauty industry, as it helps build trust and connect with clients.


Rebranding can be a necessary step to align with personal growth and attract the right audience.


Regulation in the aesthetics industry is needed to ensure safety and professionalism.


Setbacks are part of the entrepreneurial journey, and resilience is key to overcoming challenges.



Chapters



00:00 Introduction and Background

04:28 The Importance of In-Person Connections and Events

23:47 The Significance of Branding in the Beauty Industry

30:07 Regulating the Aesthetics Industry

33:10 Expanding Services and Future Plans



Connect with Roxie here: www.roxieresali.com 



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Alice Widdows, owner of Wynyard Therapy, shares her journey from the luxury yacht industry to the beauty salon business. She emphasises the importance of delivering a luxury service and creating a VIP experience for clients. Alice discusses the challenges of transitioning from the yacht industry to the beauty space and the importance of surrounding yourself with the right people. She also talks about the need to raise prices to reflect the value of the services and the challenges of getting clients on board with the changes. 

Alice highlights the importance of consistency, commitment, and resilience in running a successful business. Alice Widdows shares her experience of running a luxury salon and the benefits of creating a luxury brand. She discusses the importance of consistency in showing up for clients and the value of offering multiple services under one roof. Alice also talks about the challenges and rewards of buying an existing business and the importance of collaboration and community in the industry. She highlights the role of coaching and masterminds in her business growth and shares her plans for future events and expanding her wellness destination.



"The devil is in the detail."

"You can't just leave something that's not working."

"Surround yourself with the right people."

"Slow and steady is the long game."

"The fact that he supports me in everything that I do and how I show up for the business made a really big difference."

"I really recognise that the clients really value [getting two or three services under one roof]."



Chapters



00:00 Introduction and Background

07:57 Learning from Successful Business Owners

24:30 Surrounding Yourself with the Right Team and Mentors

32:48 The Value of Offering Multiple Services in a Luxury Salon

39:55 The Pros and Cons of Buying an Existing Business

46:28 Collaboration and Community: Keys to Success in the Beauty Industry

https://wynyardtherapy.com/



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In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them.



Takeaways




Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability.


A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable.


Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule.


Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business.





Quotes



"Unfortunately, this is the policy because we're guided by that."

"When there is a fee in place, it stops the client from canceling because they don't want to pay a fee."

"Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time."



Timestamps:



00:00 Introduction and Overview

13:38 Creating Urgency in Bookings

23:17 Letting Go of Clients Who Do Not Respect Policies



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From solo therapist to 3 staff & fully booked. 



 

We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner. 



Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl. 



We have the chance to hear about her journey, the challenges she faced, and the secret to her success.

 

 

It was the scariest thing, and everyone thought it was insane because...

 

Time Stamps

 

2:48-3:50

 

Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.

 

4:15-8:10

 

Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!

 

Key Takeaway

 

Importance of Learning

 

Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!

 

Key Quote

 

● "We have to make it work."

 

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!



https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg==



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Get fully booked using social media. 



In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media. 

And today she gives our listeners tips and tricks on exactly how to do this. 

 

They wanna wait until they feel comfortable and confident, I think this is the biggest mistake

 

Time Stamps

 

1:09-2:43

 

From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5. 

 

6:35-8:10

 

Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment.

 

Key Takeaway

 

Social Media Is Key

 

A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers.

 

Key Quotes

 

● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.”

● “Always continue to learn.”

 

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

 

Connect with Katie

http://www.kgbusinessmentor.com/

http://www.instagram.com/kg_katiegodfrey

 

Connect with Hannah

Freebies | Lashology England

Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos



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From £3,000 months to £20,000 months. 



In this episode today we have with us Amy who is the owner of Bellissima Beauty and Aesthetics and specialises in beauty treatments and facial aesthetics.

 

With over a decade of experience in the beauty niche, Amy has built her business from scratch to now £20,000 months! 



It then can be really difficult to look at it as, I need to keep her in a job or no actually this is my business, you need to leave....

 

 

Time Stamps

 

2:11-6:41

 

From never having a passion for beauty to owning a 10-year-old business specialising in the beauty niche, this is how Amy chose the beauty niche and built her business.

 

9:34-10:11

 

Here, Amy shares her drive, what keeps her motivated to keep going further, and the role of her parents in her career as a business owner.

 

13:08-13:40

 

Are you struggling with finding the right staff for your business? Well, so did Amy! Don't miss this segment because it will help you understand that you're not alone in the struggle.

 

Key Takeaway

 

Don't let your failures define you

 

Might sound cliche but life doesn't end with bad GCSE grades or a career not working out for you. So, it's always a good idea to take on an active role and seek opportunities that will prove to be beneficial in the long run.

 

Key Quotes

 

● “If you don't have a choice, you have to do it, no one is coming to save you.”

 

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!



https://bellissimabeautyandaesthetics.co.uk



Sponsors



Sky Premium Life Products  https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15





TNB Skills Training

Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/