160 episodes

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

The Life Of KG Katie Godfrey

    • Business
    • 5.0 • 13 Ratings

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry.
Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners.

Please subscribe and leave a review.

    Your Chance To Join Me NOW!

    Your Chance To Join Me NOW!

    CHECK OUT MASTERMIND DETAILS HERE



    Application only!

    One business per location!



    DM me on instagram "Growth" if you want to grow to £6,000 months and get fully booked.



    Or



    DM me "Scale" if you're already taking over £7,000 a month and want to scale past £15,000 months working half the time!






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    • 8 min
    Episode 160. From One Salon To Two Salons. With Lisa Comber

    Episode 160. From One Salon To Two Salons. With Lisa Comber

    DOWNLOAD YOUR GOAL PLANNER HERE

     

    The thought of managing two salon businesses along with a training academy sounds intimidating to most people but our guest for today Lisa is not one of them. Let's hear her inspiring story of entrepreneurship, and get to know the business secrets that keep her thriving in the beauty industry. 

     

    Timestamps



    00.49-6:11

    Lisa shares how she got into business after completing her education in hairdressing and beauty along with her exciting school experiences. 



    16:09-17:20

    The two discuss how Lisa's money-spending mindset, which involves very conscious spending and strict financial calculations, impacts her pricing decisions. She also shares how losing her parents created some nervousness while dealing with money. 



    Key takeaways



    #1 Hair and Beauty don't go together very well

    Looking for some advice on how to set up a salon business? You can start by ensuring your salon has separate areas for hair and beauty work if you want to incorporate both of these services. This will help create a better atmosphere for your clients since hair salons generally are louder and crazier as compared to salons for beauty treatments that have a calmer atmosphere. Along with offering valuable services, being mindful of client comfort will help you benefit from repeat customers and improve customer satisfaction. 



    #2 Effective stock management 

    The struggles of managing stocks effectively can be intense and draining but there are a few things that can help you keep a strict check on your inventory. These include well-formulated policies, strong ethics, and partnering with companies that don't have massive minimal spending. (Tune in to learn more about each of these!)



    “If you've got the passion, you will do well!”

     

    About Guest

    Www.perfect10nailsandbeauty.com

    Www.avenueacademy.co.uk

     



    Sponsors



    Sky Premium Life Products  https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    https://flawlessbeautyaccounting.co.uk/

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/


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    • 47 min
    Episode 159. The Life Of A TikTok Influencer With Ali Majed

    Episode 159. The Life Of A TikTok Influencer With Ali Majed

    DOWNLOAD YOUR FREE GOAL PLANNER TODAY!



    In this podcast episode, we are joined by Ali Majed who is a successful beauty content creator. Join us as he shares his inspiring career story, the challenges he faced on his journey, and most importantly how he started his career. 

     

    Timestamps

     

    0:17- 4:02

    Ali starts by introducing himself and his work as a beauty content creator who started his journey on Tiktok. The two also talk about their first meeting in Saudi Arabia and Ali’s experience filming and posting his first public video. 

     

    6:08-7:07

    Influencer life is not always as glamorous as it appears on screen. Ali and Katie shed some light on this topic and how the masses tend to make generalisations based on a few clips they see online. Ali also shares the reality of dealing with finances as a new content creator in the industry and how it takes a lot of time and effort before you get the true value of the work you do. 

     

    7:08-9:00

    Katie and Ali have a detailed discussion on the importance for entrepreneurs and content creators to connect with their audience and show up with their authentic personality no matter how difficult it may appear at first.

     

    15:52-17:44

    Here, Ali shares his thoughts about how to choose people/brands to work with and the benefits big companies can get by collaborating with micro-influencers. 

     

    26:41-30:11

    Before wrapping off the podcast, Ali talks about some of his favourite influencers and content creators and what made him look up to them along with some genuine advice for anybody who is looking to enter the industry. 

     

    Key takeaways

     

    #1 Avoid Over Excessive Planning

    When you're starting something new, especially something that requires you to get out of your comfort zone, don't overthink. Your first attempt at anything will not be perfect and it doesn't have to be perfect. What's important is that you start and stay consistent while maintaining a strong learning mindset. 

     

    #2 Niche down

    Content creation and entrepreneurship can be soul-sucking sometimes especially when you're handling all of your work yourself. However, having a specific niche that you truly enjoy can reduce your work stress significantly since you are enjoying what you do. So, it's not always a good idea to chase after the most high-paying or popular niches, sticking to where your strength and passion lie can do wonders too. 

     

     Key Quotes

     


    “You just have to have passion, be patient for yourself, and know that it's a lot of work.”
     “You are setting yourself up for lowkey disaster if you continue to present a version of yourself that is not authentic, that is not true to yourself because it will just make the work and the exhaustion much worse.”

     

    About Guest

    Ali Majed (@mushumajed) | TikTok

    https://www.instagram.com/mushumajed/



    Sky Premium Life Products  https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    https://flawlessbeautyaccounting.co.uk/

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast www.tnbskillstraining.co.uk/contact/




    ---

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    • 34 min
    Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne

    Episode 158. From Saturday Girl to Salon Owner With Emma-Jayne

    Download Your Free Goal Planner Here



    In this podcast episode, we are joined by Emma-Jayne who shares with us her experience with becoming a business owner and how she navigated her journey from a salon Saturday girl to a salon owner.



    If you are looking for some genuine business talk from a well-established salon owner, make sure to tune in and enjoy!



    Timestamps

    0:00-9:10
    We start off the podcast with a quick introduction of our special guest for today, Emma Jayne who owns a salon and specialises in lashes and bridal hair. She shares her origin story, how she got to where she is today, and what made her set up her own salon business. She also talks to us about her pregnancy journey, unfortunate miscarriages, and how she dealt with the difficulties that came with the COVID lockdown while she was in the process of establishing her business and grieving her loss.



    10:52-13:06
    Emma shares how she dealt with some of the big changes that she went through after choosing entrepreneurship. This segment is filled with some valuable advice on how you can make this transition smoother for yourself as well.



    13:08-15:32
    Balancing motherhood and entrepreneurship can be quite challenging. Here, Emma talks to us about how she kept consistent with her business while also being a wonderful mom. She also shares some adorable moments she has had with her child that will make you go aww!



    16:06-17:21
    Emma discusses how her work experience as an employee has positively shaped her interactions with her workforce as she now owns a salon business.



    Key takeaways



    #1 Mindset is key
    You need to have the right mindset before you step into the rewarding but challenging world of entrepreneurship. Remember that the proper strategy, the right mindset, and being focused strictly on what you want to achieve are what will get you through the difficult days. It is what will keep you consistent and steadfast on the days when you don't feel like being
    an entrepreneur!



    #2 Share your story
    Take this as a sign to share your story with the world. Talking about your feelings and experiences with the world can not only make you feel relieved, but it can also help other people benefit and know that they are not alone in their difficulties.



    #3 Find balance
    As entrepreneurs, it gets difficult to find your work-life balance and say no to work but you have to draw the line somewhere. Make sure to not overwork yourself to the point of exhaustion where you have no me-time left for yourself to unwind and relax. Investing time in yourself is also important for your business because a stressed out and overworked owner is much more likely to make mistakes that could have easily been avoided.
     
    Key Quote



    “I did it because I had to, so I didn't have to go back and work full time.



    Check Out Emma-Jaynes Salon.
    https://www.mirrormirrorcleethorpes.co.uk



    Sponsors



    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠
    ⁠https://www.instagram.com/skypremiumlife/⁠
    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50
    ⁠https://flawlessbeautyaccounting.co.uk/⁠
    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships for salons
    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/




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    • 25 min
    Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey

    Episode 157. Business Retreat In Marrakesh Lowdown With Katie Godfrey

    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP!
    ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠


    In this podcast episode, Katie walks us through her recent retreat to Marrakesh. She explains why she chose that location, her experience being there, and some exciting things that happened on the trip. 

     
    Make sure to grab a cup of coffee, preferably something to munch on, tune in and enjoy!



    I have been planning this retreat for months literally…



    Timestamps



    0:00-4:42
    Katie starts off the podcast by explaining that her recent trip to Marrakesh was for business purposes, as she took a group of people to enjoy some time off, learn and network in a group setting. She also explains why this retreat took place specifically in Marrakesh and how her business retreat to New York last year inspired her to create something similar for her clients. She also walks us through the process and planning that went into the creation of this trip for her clients and how she made sure that the group would consist of like-minded people who would connect well because no one would really want to be stuck in a foreign country with people they don't vibe with or get along well with.

    4:44-5:52
    Recalling some of the best things that happened on the trip, Katie shares how it proved to be an excellent means of making connections and networking with people that eventually helped her learn more and grow her business as well. She also shares how it proved to be an incredible opportunity for her to talk about her business and entrepreneurship with a group of wonderful business owners without any fear of judgement as is usually expected when talking to people who aren't entrepreneurs themselves and don't properly understand the ins and outs of running a business.



    5:55-11:23
    In this segment, Katie shares some insights on how the trip was structured for the 4 days, the activities that they performed as a group during this time and how everything was scheduled and organised to ensure that the most was made out of the trip and the time spent together was utilised effectively. She also explains how she made sure to find a good balance between working by learning and interactive discussions and enjoying by doing something fun, touring the area, and finding enjoyable activities for everyone.



    12:15:05
    Before wrapping off the podcast, Katie shares insights from upcoming plans for more retreats and how she recommends it to anyone who is looking to bond and learn with like-minded people.



    Key Quote



    “Business is extremely lonely, regardless of whether you have a mentor or coach and very often we can't speak to our family and friends about it as much as we would like, so to be around people with whom you can openly talk about business with no fear of judgement was incredible.”



    Sponsors

    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠

    https://www.instagram.com/skypremiumlife/⁠

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    ⁠https://flawlessbeautyaccounting.co.uk/⁠

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform.

    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/




    ---

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    • 18 min
    Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon

    Episode 156. Want To Make Over 20% Profit? With Helen From The Foundry Beauty Salon

    JOIN OUR FREE 3 DAY CHALLENGE TO GET BOOKED UP!

    ⁠https://www.katiegodfrey.co.uk/booked-out-beauty-the-challenge⁠



    In this podcast episode, we are joined by Helen from The Foundry. Helen is queen of profit & I wanted to get her on the show to share her success story and give you tips on how to generate more profit in your business. 

     

    If you are looking for some good business advice from a well-established salon owner, make sure to tune in and enjoy!

     

    Timestamps

     

    0:00-7:35

    We start off the podcast with a quick introduction of Helen, as she tells us more about herself, how she started her salon at 41 and her training as a lash tech. She also talks to us about her very happy childhood, her life before she started her professional career and how she got into the beauty industry.

     

    9:33-14:12

    Helen talks about womanhood and how motherhood can change your priorities even in terms of your career as well as your general goals in life. She shares how her salon business worked out with her own family situation and how her daughters are so proud of the incredible career she has built for herself. Along with this, she talks about entertaining clients at odd hours of the day when she had just started her business and how COVID-19 impacted her business practices.  

     

    21:04-23:42

    Helen talks about the importance of working on customer service to improve client experience and make them feel special. Small things like putting your client's coats on a warmer can truly make a difference and ensure that clients keep coming back for more and more of your services. This segment contains a lot of advice on personal branding and its benefits for your business, so don't miss out!

     

    Key takeaways

     

    #1 It's never too late to start

    It's never too late to chase a dream as long as your passion and drive are strong enough. To set up and run your business, you need a proper strategy, work ethic, and focus and what you don't need is a socially acceptable age or any other social characteristic that is deemed fit to become a business owner. Shoot your shot and remember that it is better to try something and fail than to not do anything and regret about never even once trying.

     

    #2 Don't undersell yourselves

    If you are confident that you are offering something to your client that is not readily available in the market, charge accordingly. Clients will be willing to pay a few extra bucks if the service is worth it, even if they can get something for cheaper at another business that does not provide the same quality.

     

    Key Quotes

     

    ● “It's lovely to find a new career later on in life.”

    ● “It's never too late, you are never too old.”

    ● “The universe gives you things for a reason.”

     

    Go and check out helen at: 

    www.foundrycranbrook.com

    Insta/facebook: foundrycranbook



    Sponsors



    Sky Premium Life Products  ⁠https://skypremiumlife.co.uk/⁠

    ⁠https://www.instagram.com/skypremiumlife/⁠

    Code for 15% OFF : kgpodcast15



    Flawless Beauty Accounting - 50% OFF your first month using code: KG50

    ⁠https://flawlessbeautyaccounting.co.uk/⁠

    Instagram: @flawlessbeautyaccounting



    TNB Skills Training

    Our funded apprenticeships now come with exclusive access to the High Performance Stylist Platform

    Apply now quoting KGPodcast ⁠www.tnbskillstraining.co.uk/contact/




    ---

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    • 40 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

whisper56 ,

Fantastic for any entrepreneur in any industry in any country!

So glad I was introduced to this podcast. 🔥🔥🔥🔥🔥🔥

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