55 episodes

The Logistics of Logistics podcast is dedicated to exploring how things get places. Join our host, Joe Lynch, for conversations with the people who get them there. Joe talks with logistics and transportation industry leaders about innovation, technology, trends, and the future of freight.

The Logistics of Logistics Podcast Joe Lynch: Transportation, Logistics Podcaster

    • Business News
    • 4.9, 17 Ratings

The Logistics of Logistics podcast is dedicated to exploring how things get places. Join our host, Joe Lynch, for conversations with the people who get them there. Joe talks with logistics and transportation industry leaders about innovation, technology, trends, and the future of freight.

    The 5 Billion Dollar Overcharge with Steve Ferreira

    The 5 Billion Dollar Overcharge with Steve Ferreira

    The 5 Billion Dollar Overcharge with Steve Ferreira Steve Ferreira and Joe Lynch discuss the 5 billion dollar overcharge which refers to the amount that ocean shippers are overcharged every year. Steve is well recognized expert in ocean freight auditing and in the interview, he describes the problem of ocean freight overcharges and ways to recapture the difference.
    About Steve Ferreira Steve Ferreira is the founder and CEO of Ocean Audit. Steve has spent his entire career in global container shipping. He established Ocean Audit in 1994 when he realized general freight audit practices reverse no more than 50% of overcharges occurring in ocean transportation. Today, Steve’s process is leading edge and utilizes machine learning to identify and validate ocean freight invoice errors. Initial recovery validation can be accomplished with only a very basic requested client-side report. Steve Ferreira is often featured in leading business publications like USA Today, Journal of Commerce, and as a guest commentator on CNBC.
    About Ocean Audit Ocean Audit is the leader in ocean freight invoice auditing. Ocean freight billing is very complex, and few shippers fully understand all the charges. As a result of this complexity, ocean freight shippers are commonly overcharged. Ocean Audit and Steve Ferreira specialize in ocean freight auditing. Ocean Audit uses machine learning and artificial intelligence to identify invoice inaccuracies and overcharges. Ocean Audit utilizes its expertise on a contingency only basis, which means Steve only gets paid if he discovers a saving.
    Key Takeaways - 5 Billion Dollar Overcharge The Problem with Ocean Freight Invoices In Steve’s experience, ocean freight invoices are usually inaccurate. The average high-volume ocean freight shipper is overcharged by 1-2% with some shippers getting overcharged by much more. Ocean freight invoices are very complex and there are few supply chain people who have the time and or expertise required to audit the invoices. Auditing of the ocean freight invoices frequently falls in a gap somewhere between accounting and the supply chain group. Ocean freight invoicing is often very antiquated and technology improvements implemented are far behind the truckload and LTL modes. The top five reasons ocean freight invoices are inaccurate: Double billing (the ocean freight provider may double bill when they discover a surcharge not added to the freight bill). Date cusp issues Fuel surcharges Not checking container numbers Contract complexity Ocean Freight Auditing – Recapturing the 5 Billion Dollar Overcharge Shippers can conduct their own ocean freight auditing; however, they would need to hire an internal resource that would have a deep understanding of ocean freight auditing. This specialized knowledge is not easily found. Shippers can also hire a pre-auditing firm, which is a 3rd party company that audits the freight bills prior to the shipper paying the invoice. Since most pre-auditing firms specialize in over the road trucking freight audit, they may lack the knowledge required to conduct an effective ocean freight audit. For many ocean freight shippers, the right audit solution is a company that specializes in ocean freight auditing. Ocean freight auditing is too complex to hire a firm that just dabbles in the space – hire a specialist. Ocean freight shippers hire Steve Ferreira because he has over 40,000 hours of expertise in all areas of ocean freight invoicing and dispute management. Steve is the world’s leading expert in recovery auditing for the container shipping industry. Ocean Audit is the only international company specializing in all aspects of ocean freight recovery. Learn More: Steve Ferreira
    Ocean Audit
    Business Insider
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    • 32 min
    The Niches Have Riches with Kevin Hill

    The Niches Have Riches with Kevin Hill

    The Niches Have Riches with Kevin Hill Kevin Hill and Joe Lynch discuss why the niches have riches, which refers to the advantage of specializing and owning a niche. In the logistics and transportation business, competition is intense and increasingly the best 3PLs are developing market segments, so they can customize their services to a specific niche (market segment).
    About Kevin Hill Kevin Hill is the Director of Editorial and Research at FreightWaves, which publishes proprietary research on all things transport and logistics. Kevin is also the co-host of the popular freight sales podcast, Put That Coffee Down. Additionally, Kevin is the founder of CarrierLists, which is the only carrier database that provides a comprehensive profile of carriers that go beyond what is available in public records.. Earlier in his career, Kevin held leadership positions in both the financial and logistics industries. Kevin earned an MBA from the University of Oklahoma.
    About FreightWaves FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves'​ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.  FreightWaves.com, the company's news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.
    Key Takeaways – The Niches Have Riches The Problem with One Size Fits All The competition is fierce in the transportation and logistics business and without a niche, you and your company will struggle to stand out from the crowd. The “we are everything to everyone” messaging is a sure loser Shippers look to 3PLs for answers to their transportation and logistics problems. Shippers are increasingly looking for industry-specific expertise and if you do not have it, they will work with your competition. Content marketing begins with market segmentation (niches). If you want to gain favorable attention with a food shipper, you better be able to create content that appeals to them. Food shippers are obviously different than hazmat shippers, and vice versa. With a one size fits all strategy, your marketing and messaging is going to be a “mile wide and an inch deep” which won’t for shippers who want to work with experts in their business. The Niches Have Riches Approach When logistics providers develop their own niche, they have a better chance of winning business with shippers in that niche. To develop the selected niche, learn about the biggest problems facing the niche industry - that your company can solve. Once understood, incorporate the problems along with your solutions into your marketing and sales messaging. With industry knowledge, your chances for a sale increase. Since your company is focused on a niche, the confidence of the sales team will be much higher. Logistics market segments include: Automotive Chemical and Plastics Industrial and Manufacturing Gov & Defense Energy and Petrochemicals Consumer Packaged Goods (CPG) Furniture Food and Beverage Appliances Electronics Health, Pharma, Life Sciences Industry leaders like CH Robinson are using market segmentation and thought leadership to grow their business: https://www.chrobinson.com/en-us/industries/ Learn More: Kevin Hill
    Put That Coffee Down
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    • 34 min
    Securing the First, Middle and Last Mile with Andrew Kelley

    Securing the First, Middle and Last Mile with Andrew Kelley

    Securing the First, Middle and Last Mile with Andrew Kelley Andrew Kelley and Joe Lynch discuss securing the first, middle and last mile. As supply chains evolve, the need for secure asset transfer increases for both consumers and business to business applications.
    About Andrew Kelley Andrew Kelley is the Chief Commercial Officer at BoxLock. Andrew is an experienced technology executive and entrepreneur with over 20 years of experience in supply chain, logistics, SaaS, software, and technology-enabled services businesses. Prior to joining BoxLock, Andrew held leadership positions at Bell Creek Partners, Haulme, Omnitracs, and Dell. Andrew has an MBA from Harvard Business School, a Masters in Science in Mechanical Engineering from the Massachusetts Institute of Technology, and a Bachelor of Science from North Carolina State University.
    About BoxLock BoxLock is the industry leader in secure, unattended delivery technology. The company’s inventory, access, and security solutions integrate into existing systems to help businesses make their supply chain more efficient, accountable, and reliable in the first and final mile. BoxLock’s unique combination of barcode scanner and connectivity allows an unprecedented level of secure integrations without the need for complicated and unreliable mobile software or key fobs.
    Key Takeaways - Securing the First, Middle and Last Mile The Problem with Unsecured Shipments With the rise of e-commerce, supply chain logistics has evolved into more small package deliveries to both consumers and businesses. Many of the deliveries are to locations where there is nobody available to receive the package. This is true for both home and business deliveries. One option is to deliver the package to the porch or dock and hope that it does not get stolen or discovered by insects or rodents in the case of food deliveries. When a driver leaves a package unattended on a porch or dock, the proof of delivery can potentially be disputed. A second option is for the delivery company to keep the package and attempt to deliver when the receiver is available. Re-delivery results in inconvenience, delayed deliveries, and added costs. Clearly, after-hour and unattended location deliveries are the weakest links in the supply chain. There is a high risk of theft, loss, time delays, privacy concerns, and additional costs associated with these types of deliveries. Securing the First, Middle and Last Mile Both businesspeople and consumers want the convenience of a shipment direct to their home or business whether they are there or not– and those shipments must be safe and secure. Shippers and the logistics companies they work with also want the option of delivering to a location even when there is no one available to receive the shipment. Of course, shippers and 3PLs, do not like the lack of security of leaving a package unattended on a porch or dock – it puts them at risk. BoxLock has developed a unique padlock with a scanner that enables supply chain visibility and security at the point of asset transfer. BoxLock is easy for delivery drivers to recognize and use. Once the package barcode is scanned by the padlock scanner, the container opens, and the package can be put in the secure container and locked. The scan feature enables real-time visibility and proof of delivery notification. The smart padlock works with a broad range of hasped storage containers, sheds, gates, and doors, for maximum compatibility and security. Note: a hasp is the metal hinge mechanism that enables a container or door to be locked. Learn More: Andrew Kelley
    BoxLock Video
    Year 2025 – The Future of the 3PL Industry with Andrew Kelley
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    • 22 min
    Upgrading to One Integrated Suite for all Logistics Operations with Naval Sabharwal

    Upgrading to One Integrated Suite for all Logistics Operations with Naval Sabharwal

    Upgrading to One Integrated Suite for all Logistics Operations with Naval Sabharwal Naval Sabharwal and Joe Lynch discuss why using one integrated suite for all logistics operations is the best approach for driving logistics and supply chain efficiency and effectiveness. Utilizing fragmented systems limits logistics companies from fully leveraging the data in their systems. Data equals dollars and the 3PLs that best harvest the data (dollars) in their systems will be the most profitable.
    About Naval Sabharwal Naval is Global Head of Supply Chain and Logistics at Ramco Systems, where he leads a team that is building a logistics software platform that meets the end to end needs of transportation and logistics providers. Prior to joining Ramco, Naval held leadership positions at a variety of companies including Safexpress, Reliance Logistics, Reliance Retail, Unipart Logistics and Hexaware Technologies. Naval has a Postgraduate in Material Management from the National Defense Academy. He served the Logistics stream of the Indian Air Force for 20 years before taking pre-mature retirement in September 2004 as a Wing Commander.
    About Ramco Ramco’s Logistics Software is a unified cloud-based software covering the end to end needs of third-party logistics, freight forwarders, and parcel/courier service providers who are seeking a high-performance logistics software. Ramco Logistics Software will not only help you manage your business with ease but also swiftly respond to evolving imperatives of business, regulatory changes, market conditions, etc. without having to go through the pains of integration again and again.
    Noteworthy Questions [7:45] Logistics companies don’t necessarily have the talent in-house to manage information systems. [20:10] Trying to integrate systems from different suppliers is where the problems begin. [28:30] Why do we need an integrated solution for all of our logistics operations? Key Takeaways - Integrated Suite for all Logistics Operations The Problem with the Fragmented Approach to Software Most transportation and logistics companies have purchased stand-alone, single-function software like TMS, WMS, CRM, HR, tracking, and fleet management to better manage their business. The problem with this hodge-podge approach to software is that each system is disconnected, and the data created is not easy to share between software systems. Some companies integrate their disparate software, which is time-consuming and costly – and with uncertain results. Fragmentation of software systems and data causes a lack of visibility and data that is too old to act on. Real-time data enables real-time decision making. As logistics companies push for additional efficiencies, business intelligence, and real-time insights, the fragmented systems can not deliver. The Advantages of One Integrated Suite for All Logistics Operations Customer (shippers) expectations are rising, they need a fully integrated suite for all logistics operations. The platform seamlessly connects every function from the CRM through freight claims. The integrated suite eliminates silos, enables continuous innovation, and provides real-time data and insights that can help improve service and lower costs. An integrated suite for all logistics operations (like Ramco’s solution) is a platform that is completely configurable by operations people – no IT people required. By utilizing a completely integrated platform, logistics companies can take advantage of artificial intelligence/machine learning, which will take their business to the next level Pick a Strategic Partner for Your Logistics Company Software Needs Most 3PLs do not have the internal expertise required to compete with the best 3PL software development teams. To stay competitive, 3PL should consider partnering with a 3PL software company that can build and support a comprehensive,

    • 32 min
    A Better Way to Reach Your Target Market with Tom Augenthaler

    A Better Way to Reach Your Target Market with Tom Augenthaler

    A Better Way to Reach Your Target Market with Tom Augenthaler Joe Lynch and Tom Augenthaler discuss what it takes to reach your target market more effectively and more efficiently. Tom is an influencer marketing expert and he shares how influencer marketing can be used to boost your company’s growth and form better relationships with your customers.
    About Tom Augenthaler Tom grew up in Long Island and studied finance at Gettysburg College. Finding himself unfulfilled by the world of finance, Tom went on to study American English Language at Harvard before entering the PR industry. Tom worked with HP for years which is where he discovered how to utilize influencer marketing during the economic crash of 2008.
    About 551 Media and The Influence Marketer The Influence Marketer is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.
    Reach Your Target Market Using Influencer Marketing  Individuals are more likely to be trusted over brands. Think of when your friend recommends a movie or T.V show to you; you are much more likely to watch than if it were recommended by an anonymous entity. Finding bloggers who already have an audience in the same demographic you are looking to target makes it easy to effectively convey your message and increases its relevancy. Utilizing influencer marketing effectively will enable your business and brand to grow, resulting in your own brand becoming an influencer in the B2B industry. Why Use Influencer Marketing in the B2B industry? The landscape of traditional marketing has evolved to trend more towards digital. While businesses do still have to run advertising campaigns to maintain a presence, influencer collaborations are often a cost-effective way to increase your audience, especially in the B2B industry. B2B is a harder market to corner in some respects because you often can’t give bloggers a physical product to review. Often, influencers in the B2B industry will be a more inexpensive choice to collaborate with as their audiences are smaller and more focused. Tom has also found it will usually be a quid pro quo situation. Digital Vs. Influencer Marketing Digital marketing includes things like articles, SEO optimization, and social media. This can be costly and hard to see an ROI on. There is no right or wrong answer. Track what works for you and see which offers the best return. The consumer and market changes quickly. In terms of B2B the sales process is a longer one than other industries. Influencer marketing is a way of keeping up with your target audience in a more immediate fashion than using a digital strategy to launch over a longer period of time. Noteworthy Questions [3:29] What are some of the problems people are experiencing in trying to reach their target market? [18:22] How does content creation and SEO compare to influencer marketing? [22:15] How can companies get started using influencer marketing? Key Takeaways - A Better Way to Reach Your Target Market Know your objectives - are you looking for more brand awareness and consideration or are you looking for more sales leads? Don’t work with too many influencers at once - be selective about who you work with and develop a relationship with them for a lasting partnership. Choose a strategic over transactional relationship; it will offer more benefits in the long run. Leverage your relationship with current collaborators to find new people to work with. Learn More Tom Augenthaler Linkedin
    The Influence Marketer
    Why Marketing is Your Best Sales Person with Jim Bierfeldt
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    • 29 min
    Understanding Your Sales Personality with Ryan Schreiber and Ann Holm

    Understanding Your Sales Personality with Ryan Schreiber and Ann Holm

    Understanding Your Sales Personality with Ryan Schreiber and Ann Holm Joe Lynch is joined by Ann Holm and Ryan Schreiber to discuss sales personality type. When you understand your sales personality type it enables you to play to your strengths and account for your blind spots. Knowing your individual sales personality type leads to greater self-awareness, a starting point for self-improvement activities, and better sales results.
    About Ryan Schreiber Ryan is the Director of Engagement at CarrierDirect in Chicago. Ryan was born and raised in Tampa Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining CarrierDirect, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience great technology is important but finding and keeping the right people is the key to success in the 3PL business.
    About Carrier Direct Since 2011 carriers, 3PLs, shippers, and logistics technology vendors have looked to CarrierDirect to deliver the efficiency, strategy, go-to-market plans, and technology that will elevate their business above their competition. CarrierDirect builds organizations and relationships, providing strategy and technology designed to maximize efficiency, reduce cost, and make your business stand out. CarrierDirect advises clients on the elements of their business most vital to success: strategy, organizational structure, compensation, technology, training, recruiting, workflows, processes, and more. CarrierDirect clients include Werner, J.B. Hunt, Covenant, CRST, and FedEx.
    Finding Your Sales Personality The process to discover your personality type is a simple one. Ann provides a link to an online assessment. The assessment is easy and fun and takes about 20 minutes to complete. After you receive your customized report, you schedule time with your coach (Ann). In your coaching session, you review and discuss your sales personality type report with Ann. Ann explains the nuances of the report. Utilizing this approach helps salespeople identify strengths and blind spots, which leads to greater self-awareness, improved capability and ultimately more sales. points. Finding your personality type can help you to apply what you learn to your role at work and what aspects you can leverage for the best results. Ryan’s Impression of the Process It has a two-fold value: 1) Taking the assessment allowed him to highlight aspects of his personality he was not aware of previously and 2) Having a professional come in and add depth to the things that originally didn’t mesh with him. Initially, Ryan found the assessment to be about 80% true and about 20% not quite accurate. During his consultation with Ann, Ryan was able to help clarify these traits and allowed Ryan to crystallize the interpretation in his own mind. Ryan's Sales Personality Ryan was assessed as an ENFP. The results are evaluated by which way you learn more, rather than a binary result. No one is purely one thing; we are all comprised of different personality traits and combinations. The definition is split into 4 different groups: Extroversion vs. Introversion, Sensing vs. Intuition, Values vs, Logic, and Routine vs. Spontaneity. Ryan tells us how this fits with him in various different ways, such as how he remembers things related to concepts rather than details. He also has always seen himself as more of an introvert but after consulting with Ann realized that he does form relationships easily and has a natural ability to connect with people. Contextualizing Personality with Sales Ryan and Ann discuss how he is an ‘ideas generator’, a typical aspect of ENFP p

    • 33 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Jamin Alvidrez ,

Informative & Fun

Recommend this podcast for anyone in logistics. I have learned a ton from each episode and appreciate getting to “meet” great guests in each episode.

MattAJ93 ,

Go Joe!

This is a great podcast with really quality content and insightful guests. If you’re in the logistics industry you should get familiar with Joe’s work and his podcast.

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