The Lone Star Podcast Good Mood Media

The Lifecycle of Turn Season
Turn season – one of the most important times of the year for anyone in the student housing industry. The amount of time and preparation that goes into making a resident’s new home away from home a seamless experience is one that no one takes lightly. The many layers of customer service, camaraderie, and strategy that go into the process requires the whole team to stand together to give resident’s the best move in experience possible. But what more can be done for both residents and staff alike during turn season to ensure a smooth transition for all? Our host, Mark Renkens, shares his insight in the last episode of the season.

A Birdeye View
In this episode, Mark and Anil Panguluri, Senior Vice President of Products at Birdeye, catch up on the benefits of using Birdeye’s services and dive into a dialogue that’s currently surging through the reputation industry: using generative artificial intelligence (AI) to support feedback for online reviews. These two reputation experts walk through the positives, the drawbacks, and the responsibility that comes with using AI in an industry based on authenticity. Listen today to find out more.


Anil Panguluri
Anil Panguluri has been working with software and small businesses for many years. From Yahoo to Ring Central and then arriving at Birdeye, his focus has been helping businesses provide exceptional customer experiences. In today’s episode, Anil speaks with Mark about continuing the mission to solve problems for customers on the reputation front, and how technology such as AI has transformed the landscape. Listen today to find out more about Anil’s experience.

In this episode, Mark and Good Mood Marketing host Thomas walk through five of the most popular online review platforms within the real estate industry: Google, Yelp, Facebook, Apartments.com, and Apartmentratings.com. It’s sites like these that can make or break a business or community’s brand. But can each review always be trusted? Or should you believe one site more than the other? Find out more about Thomas and Mark’s insights of each platform by listening today.
Thomas Demiranda
Thomas brings a decade of experience tailoring solutions to his clients’ specific business challenges. For the past five years, he has focused his strategic and creative thinking on the multifamily, student housing, senior living, commercial, and residential real estate marketing industry. Thomas is a subject matter expert in branding and identity, traditional marketing, digital marketing and advertising, and emerging marketing trends.

In this episode, Mark and Good Mood Marketing host Katie sit down for a special topic of discussion: Rapid-fire reviews! Listen as these two talk through multiple reviews as quickly as possible while providing both informational and comedic insight. 
Katie Degutis
As Vice President of Operations, Katie brings more than a decade of experience in student and multifamily housing to her role. Hired to Catalyst in May 2014, Katie has held numerous roles, including Copywriter, Senior Project Manager, and Director of Operations. Listen today to find out more about Katie’s expertise.

2023 Trends: A Look Into the Future
In this special episode, Mark sits down with Catalyst’s very own Allison Diep, Brand Strategy Manager, and Fabian Fernandez, Digital Strategist, to walk through part two of our trend report episode for digital marketing in 2023. Fabian and Allison get down to the roots of everything trending in student housing and how student living has changed within the past few years. From redefining amenity spaces to resident events, inclusivity, and of course, online reviews, listen today for the full scope of 2023 student housing trends. Check out part one of our trends report episode here on the Good Mood Marketing Podcast: https://open.spotify.com/episode/7a7IlZ7kf2Yop0jX99FBOn 
Allison Diep
Allison Diep has been working with the client strategy team as a Brand Strategy Manager at Catalyst for almost three years. She’s responsible for managing and supporting relationships with clients and any brand-related projects, including website launches, brand guides, naming, logos, and more. Find out more about Allison’s experience by listening today.


Fabian Fernandez
Fabian has been working with the Catalyst team for almost three years. He cultivates strong relationships with Catalyst clients, and ensures their digital marketing objectives are met with each campaign. From strategy conception to optimization recommendations, Fabian works to ensure clients see results and meet their business goals. Find out more about Fabian’s experience by listening today.

Avoiding the Last Straw Review
In this episode, Mark sits down with Rachel Johnson, Senior Brand Manager at Artthaus Living. Before her role at Artthaus, Rachel worked with Maximus Real Estate Partners as a community manager and has experience partnering with Mark and Catalyst’s reputation service. With the Bay Area’s steep competition in housing and resident safety, online reviews can make or break a future (and current) resident’s relationship with a community. Dive into our latest episode to learn more today.
Rachel Johnson
Rachel Johnson is the Senior Brand Manager at Artthaus Living, a marketing agency based near San Francisco, California. Rachel focuses on all things brand identity and brand reputation, and also has a background working with Catalyst’s reputation service as a former client. Listen to the latest episode to find out about Rachel’s take on the importance of online reviews in the Bay Area housing market.