This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.
We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.
If you want to “Follow The Bear” then head over to our website for various links.
Thank you to the team at Paiger for sponsoring the show.
Ep 111 | Everything is Figureoutable. Amity Watts from Cubed Talent.
After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures.
With a load of experience on the marketing agency side before joining the world of recruitment, Amity also shares her 'best bits' from that part of her career and how it's helped shape her approach in our crazy land. Throw in some chat about being a working parent, practising gratitude and making everyone a marketer then we've got an excellent comeback episode.
Paiger stuck around though, which is nice. Cheers team.
Ep 110 | Live life to the full. Josie Hughes from Highfield Professional Services.
Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't happen when we originally planned because Josie's husband, Sam, had just been informed that his treatment for bowel cancer was not working. Sam passed away in September 2021.
But Josie still wanted to join us on the show, after leaving Gattaca and joining the company Sam co-founded - Highfield Professional Services. Not just to talk about people-centric marketing, design-led thinking, nappy designs and building an employer brand service before it was cool - but how we all deal with loss.
We'll be forever grateful for Josie opening the door to an incredibly personal subject and her insight into marketing, career choices and purpose.
And thank you to Paiger for their continued support to allow these conversations to happen.
Ep 109 | That's not my name! Ellie Finey from Fraser Dove International.
Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth.
Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership skills. A key part of this is accepting that you don't know everything and surrounding yourself with people who can keep you learning all of the time.
Another drop of recruitment marketing experiences for you all to enjoy, thanks in part to the lovely lot over at Paiger. Enjoy!
Ep 108 | Check yo' self before you wreck yo' self. Ben Leeson from the rec hub.
Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself.
It was great to hear from Ben's brand background and how this is translating to the world of talent. If us marketers can be trusted with the brand and see the long-term value in tandem with what we need to do in the short term then we're going to be in a blinking good place.
As always, Paiger remains loyal supporters of our community and we couldn't do this without them. Big up recruitment marketing supporters.
Ep 107 I Just do it. Rowena Wilding from The Boden Group.
We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing.
Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work.
If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From introducing a story-telling approach, putting account-based marketing on a pedestal and trying and failing a lot it, this is how we move recruitment marketing forward.
We also speak openly about a topic close to Rowena's heart and something we can all be better at. As a queer woman, Rowena says that we should all be doing more about our diversity, inclusion and equity efforts and why it really matters at a human level.
Paiger, you continue to be legends by supporting us.
Ep 106 | What's in it for me? Luca Rosi from Talentwrite.
Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do".
Luca is extremely passionate and we agreed and disagreed on a couple of things whilst having a fair bit of fun. Having worked in a specialist role within recruitment since 2008, including a big stint at Hays, Luca knows his stuff and they'll be plenty you'll be able to implement into your day-to-day jobs.
Happy listening and big thanks, as ever, to Paiger.
The good kind of insanity.
Great podcast to enjoy.
The sound issues be damned. This is a great podcast. I love this podcast. I want more.