The Lonely Marketers The Lonely Marketers

In this episode, Katelyn gets real about the recruitment marketing world, emphasising the importance of understanding psychology and the crucial alliance between sales and marketing teams.

She shares her passion for empowering women and reflects on her challenges and triumphs as a woman in the industry.

Katelyn also gives us a glimpse into her strategy for managing tasks and the importance of user experience in recruitment websites.

Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search.

They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing.

Tune in for a refreshing take on the evolving intersection of marketing and recruitment.

Today sees the announcement that the recruitment marketing community The Lonely Marketers, along with this podcast has been acquired by our biggest supporter, Paiger. Darren Westall, Paiger's CEO interviews Glenn about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: With Paiger acquiring TLM, I am confident that its values will be upheld, and the opportunity for people to learn and share will only get greater and the reputation of recruitment marketing will only be enhanced.

Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes itself as a "technology talent matching platform". 

The great thing about this conversation is that this is not an add-on the existing recruitment and staffing services, it's a dedicated business trying to do things differently (but still retaining the human element).

Jake's marketing background is a product one having previously worked at Abercrombie & Fitch and we dive into how his experiences there have guided his approach in the staffing world. He is also being given the time to build out the long-term marketing assets that will pay dividends down the line, something we can all relate to.

Nice to have a US accent back on the show as well as a shift in the conversation a bit. I hope you enjoy the chat.

Yo Paiger! Thanks for having our back.

The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all things gated content, community and podcasts.

Haydn's wide-ranging experience of working with multiple recruitment agencies enables him to provide real insight into what's working at the moment, what we need to do better and what opportunities are out there.

I hope you enjoy it and, as always, Paiger - thanks for your support.

After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures.

With a load of experience on the marketing agency side before joining the world of recruitment, Amity also shares her 'best bits' from that part of her career and how it's helped shape her approach in our crazy land. Throw in some chat about being a working parent, practising gratitude and making everyone a marketer then we've got an excellent comeback episode.

Paiger stuck around though, which is nice. Cheers team.