The Long Game Podcast with Sandra Scaiano Sandra Scaiano

This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging.
“The reason people aren’t clear to the world is they're not clear to themselves.” - Wendy White
Wendy is a messaging strategist to coaches and consultants who are ready to become thought leaders. She helps business owners communicate what they do and why it matters. She worked in international sales & business development, winning clients for many companies. Since then, she’s worn many hats, but she kept on doing what she’s good at, communicating a clear message that talks about the business and attracts the right clients.
In this episode, we talk about:

How getting your messaging right (or wrong) affects your marketing

The details that go into your introduction

Clarity and concept before copy

Using A.I. in messaging and marketing


The problem with unclear messaging is that you end up sounding just like everyone else. Your audience can’t figure out exactly what you do, who you work with, or who you are. You try to keep up with the ever-changing trends, SEOs and algorithms but still fail to communicate your message to the people who need to hear them.
“You have to connect what you do to why it matters to them.” - Wendy White
Crafting your messaging is more than just about being clear about what you do. Underneath that lies key paradigm shifts that empower you in your business and any kind of communication you’ll have. Being clear about your own business makes you a better business owner, and it brings you closer to being that thought leader you want to be.

Connect with Wendy White:
Website
Instagram
Facebook
YouTube
LinkedIn
Instant Impact Workshop
Extraordinary Impact® Accelerator
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Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they should for the value they provide. Today I’m joined by Maggie Patterson, who’ll share her experience and expertise in business strategies. 
With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She’s the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services.
“Your strategy should be firmly set and semi-rigid.” - Maggie Patterson
Maggie shares some important points about strategy:

Showcasing your strategy

Valuing your strategy

Preparing to sell your strategy


Going beyond strategy talk, Maggie pulls from her decades' worth of experience and shares how important it is to trust your gut and stick to what’s important to you. You don’t need to follow every hyped-up advice from a business influencer. You don’t need to work with a client who doesn’t value you. You don’t need to sell in a way that feels uncomfortable for you. You’re the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful.
“The people playing the long game are the people you want to align with.” - Maggie Patterson
This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game.
Connect with Maggie Patterson:
Website
Instagram
Podcast: Duped: The Dark Side of Online Business
  BS-Free Service Business
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When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of your business—company meetings, coaching calls, strategy sessions—look at them from a different perspective and turn them into other forms of content: courses, lead magnets, newsletters, social media posts, or even action tasks. 
“Content repurposing is multifaceted.” - Greg Wasserman
To talk about this new definition of content repurposing, I'm joined by Greg Wasserman, head of growth partnerships and community at CastMagic, an AI platform transforming content repurposing for podcasters, coaches, speakers, and marketers. With CastMagic, entrepreneurs can upload their media files, either their podcasts, meeting recordings, talks, seminars, or voice notes, and with different prompts, generate ideas on how to present them in a new way.
Greg also talks about:

The different facets of content repurposing

Utilizing your existing content library

The long game of content creation


“Invest in learning not only your tool, your craft, but also what others are doing so that you can improve.” - Greg Wasserman
As business owners, we think we have to keep coming up with the next great thing, but what if you already came up with a great thing that will elevate your business? Repurposing isn’t just for your marketing, but it can also be applied to your business as a whole, and help you optimize your time and work.
Connect with CastMagic:
Website
Instagram
LinkedIn
Twitter
Connect with Greg Wasserman:
LinkedIn
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We’re back with another episode of The Long Game Podcast. Today, we're diving into a topic that's important to our businesses: the business structure.
Joining us are Jennie & Meredyth, who together, run their coaching empire for people with impatient ambition who want to accomplish more of what actually matters to them. They help people change their views on productivity, schedule, and freedom to shape their life the way they want to. And today, by sharing their experiences, they’ll help you do the same.
“Shifting to a place where your commitments are at that no matter what level really means that we have to be realistic.” - Jennie Mustafa-Julock
Jennie was a guest on episode 103: Make It Happen with Coach Jennie, when she was known as “Coach Jennie” and Meredyth was helping on the back-end side of the business. But as they recognized the different needs their clients had, and as their lifestyle and goals changed, they decided that their business structure had to change as well. So, they set up a crazy deadline for themselves, changed their branding, updated their systems, processes and services, they turned their business into one that works for them.
The three questions Jennie and Meredyth asked themselves as they decided on these changes were:

How do we want to be working?

How do we want to be marketing? 

Who do we want to be influenced by?


“75% of what you're already doing is probably going to stay. But making the change of that 25% can just change the game.” - Jennie Mustafa-Julock
Making changes to your business can be intimidating. Or it can be this thing you do on the side that never really ends. This episode is proof that if you prioritize the changes and shape your business to serve you, it will be worth it and you can have the life that you want. 
Connect with Jennie & Meredyth:
Website
Instagram
YouTube
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Hey everyone, Sandra here from The Long Game Podcast! Today we're tackling a big one: burnout.
As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up... it's enough to make anyone exhausted. But here's the thing: burnout isn't just fatigue. It's a real, WHO-defined syndrome with physical and emotional consequences.
Burnout sneaks up on you: it builds gradually. You might find yourself unmotivated, dreading launches, or even questioning your entire business model. 
This is your burnout signal: a nudge to change things up.
Here's the good news: you have the power to make those changes. As an entrepreneur, you're the boss. Forget "better self-care" - listen to your needs and reimagine your business. 
Ditch the one-size-fits-all approach and create a system that works for you.
My client story: They launched a successful $2,000 course, but hated the launch cycle. We scrapped it and built a hybrid approach, selling their existing content in a new way. Now, they're excited and fulfilled!
Remember:


Don't just push through: acknowledge your burnout and let it motivate change.


Think creatively: tweak your systems, present your offers uniquely, and embrace innovation.


Breaks are important: rest, exercise, eat well, and sleep to fuel your creative thinking.


Burnout is a cycle: break it by making lasting changes.


Feeling stuck? You're not alone. Tune in for more on creative thinking to keep your business (and you) energized!
Key takeaways:

Burnout is a real syndrome, not just fatigue.

Listen to your burnout signal and make changes.

Create your own business system, not a copycat.

Embrace creative thinking and innovation.

Break the burnout cycle with lasting changes.


Don't let burnout win! Turn it into flow and build a business that works for you.
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This episode of The Long Game is a continuation of episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend.
Well, as a happy end to the story, I was able to attend the panel after all, and it was so fulfilling to be in a space that invited me to think and reflect. It inspired and encouraged me. 
Here are 5 key takeaways from this panel discussion:

Term of survival, concept of hope, and healing

Explicitness 

Relationship between trauma and empathy

Being clear with your personal boundaries

Using form and structure to move through trauma


“Keep at your story and keep digging deeper into telling it.” -Sandra Scaiano
It’s amazing that we’ve developed a culture where we can openly share our experiences without the stigma around trauma. These stories are everywhere; in social media, books, and pop culture, but this doesn’t take away from your own story. Each story is different and equally important. When we share our stories and hear other’s, it lets us know that we’re not alone. 
Dr. Roxane Gay 
Leslie Jamison 
Tochi Onyebuchi 
Jacqueline Woodson 
If Everything Is Trauma Is Anything?
The Trauma Plot
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