41 episodes

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

The M Word - Uncensored Conversations On Marketing Arlington Strategy

    • Business
    • 5.0 • 10 Ratings

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

    Episode 41: Barbie and Female Empowerment Part 2

    Episode 41: Barbie and Female Empowerment Part 2

    In Part 2 of the special two-part Barbie movie discussion on The M Word Podcast, host Jennifer Mulchandani gathers a dynamic trio—Karen Bate, Cheryl Fischer, and Whitney Kernodle—for a dynamic and honest discussion on the Barbie movie. Set in the intimate backdrop of Jennifer’s home, the episode takes a unique turn, unraveling the layers of societal expectations, gender norms, self-image, and the wisdom that accompanies age.

    This episode explores the impact of the Barbie movie on relationships and societal perceptions, delving into the criticism labeling it as “anti-men.” The guests share candid anecdotes, infusing the conversation with authenticity and shedding light on the discomfort experienced when traditional views are questioned.

    The discussion goes beyond the Barbie movie, expanding into the world of female entrepreneurship. The trio shares empowering stories from women’s networking groups, adding a layer of resilience and strength to the narrative.

    The episode concludes on a high note, dissecting the movie’s portrayal of female empowerment, its impact on men, and the ongoing struggle for equality. With laughter, introspection, and genuine camaraderie, this episode of The M Word Podcast leaves listeners eagerly anticipating future content.

    Listen to Part 1 of the special Barbie podcast.

    • 19 min
    Episode 40: Barbie Episode Part 1

    Episode 40: Barbie Episode Part 1

    In part one of a special two-part episode of the M Word Podcast, host Jennifer Mulchandani engages in a lively discussion about the Barbie movie with guests Karen Bate, Cheryl Fischer, and Whitney Kernodle. The conversation delves into various topics, including societal expectations, gender norms, personal experiences with self-image and relationships, and the wisdom that comes with age.

    Whitney, the only one who hadn’t seen the Barbie movie before, shares her intense and emotional first reaction, emphasizing the powerful concepts of female empowerment and the interplay between femaleness and maleness. The group reflects on their own experiences as mothers and daughters, drawing parallels between the movie and their relationships.

    The discussion touches on the representation of women in the Barbie brand, highlighting its evolution over the years to include diverse ethnicities, disabilities, and gender identities. We explore our preconceived notions about Barbie, acknowledging societal pressures and guilt associated with the iconic doll’s image.

    The conversation shifts to the movie’s portrayal of empowerment and its impact on men. We discuss the subtle transformation of male characters in the film and the balance between men and women in positions of power. Whitney expresses her discomfort with the “I am enough” theme, seeing it as potentially mocking men in a way that challenges traditional gender roles.

    We share personal experiences related to Barbie, discussing our views on the doll and the societal expectations associated with it. We consider the intersectionality of being a woman, addressing issues of race, attractiveness, and societal expectations.

    Towards the end of this episode, the discussion expands to the broader topic of being a female entrepreneur and the importance of women supporting each other in business. We reflect on our experiences in women’s networking groups and how collective support can empower women in male-dominated industries.

    As the conversation wraps up, we express our perspectives on the Barbie movie’s message and how it resonates differently with women and men.

    • 34 min
    Episode 39: Farewell Heather/Season Wrap-Up

    Episode 39: Farewell Heather/Season Wrap-Up

    In the final episode of The M Word podcast’s third season, hosts Jennifer Mulchandani and Heather Myklegard reflect on their journey over the past three years. the hosts discuss the evolution of their podcasting experience, from the early scripted questions to the more organic and unscripted conversations with guests that this season reflects. 

    Hosting a podcast is no easy feat, and we are grateful for the support of sound engineer, Ben, and the efficiency of the Zoom platform in recording high-quality audio. Our hosts reminisce about the challenges and advantages of remote interviews versus in-person meetings, emphasizing the importance of human interaction in creating a genuine connection.  Each season brought to light new perspectives, ideas, and discussion. With a focus on female guests in season three, they discuss how this choice led to uniquely candid and empowering conversations.

    Announcing her departure from the podcast, Heather reflects on her entrepreneurial journey and  her excitement for the future.  Heather reflects on her entrepreneurial journey, drawing parallels between podcasting and her experiences as a river guide, emphasizing the mix of fear and joy. In her farewell message, Heather thanks the listeners for their support over the seasons and expresses confidence in Jennifer’s ability to carry the podcast forward while she is gearing up to concentrate on her consulting business in 2024.  

    Despite the bittersweet farewell, both hosts express excitement about the future, with Jennifer taking the reins as the sole host going forward. Be on the lookout for season four of the M Word and more uncensored conversations on marketing, business, and life.

    • 23 min
    Episode 38: Jennifer Lemmert, Jennifer Lemmert LLC

    Episode 38: Jennifer Lemmert, Jennifer Lemmert LLC

    In this episode of The M Word, hosts Jennifer Mulchandani and Heather Myklegard engage in an unfiltered conversation with Jennifer Lemmert, a seasoned corporate communications and marketing executive who transitioned to running her own solo consulting firm specializing in employee engagement and branding. 

    She partners with leaders to articulate their company vision and mission, fostering better connections with employees for long-term satisfaction. Despite her successful entrepreneurial venture, Lemmert reveals that she never considered herself an entrepreneurial spirit. Her journey into entrepreneurship was prompted by life changes, including marriage and having kids, which led her to reassess her career goals.

    Lemmert’s transition to entrepreneurship was accelerated when she was laid off in March 2020. She decided to set up her own consulting business, focusing on an area she felt confident and passionate about. Despite initial uncertainty, the pandemic-induced furlough served as a catalyst for her to fully commit to her consulting venture.

    The conversation delves into the challenges of learning how to start a consulting practice, achieving work-life balance, and redefining success. Lemmert emphasizes the importance of finding a schedule that works for her and her family while maintaining a voice as an entrepreneur to stand up for work-life balance.

    Discussing her approach to measuring success, Lemmert describes herself as a “bad business owner” for not setting specific revenue goals. Instead, she defines success by having fun, working with people she likes, making money, and engaging in meaningful work. She acknowledges the value of learning about her own capabilities and being more strategic than she initially thought.

    Lemmert shares insights into the early stages of her business, discussing the challenges of pricing and the importance of networking. Jennifer talks about another of her ventures, Galpal, a Slack-based network for female entrepreneurs. The community provides a supportive space for women to share experiences, seek advice, and build connections.

    The conversation concludes with Lemmert expressing her contentment with the entrepreneurial journey, stating that she would not willingly return to a traditional corporate role. She draws inspiration from the community of women entrepreneurs who constantly motivate and energize her.

    Listeners are left with a genuine and relatable account of Lemmert’s entrepreneurial journey, filled with valuable lessons, candid insights, and a sense of empowerment. The episode encourages aspiring entrepreneurs to embrace their unique paths, redefine success on their terms, and seek support within a like-minded community.

    www.jenniferlemmert.com

    Follow Jennifer on IG and LinkedIn

    • 25 min
    Episode 37: Jess Owens, GreenList

    Episode 37: Jess Owens, GreenList

    Episode 37 of the M Word features guest Jess Owens, the founder of GreenList, a peer-to-peer returns technology that is disrupting the retail industry. Jess talks about her journey from marketing agency (yes, our agency!) employee to CEO of her own startup.  

    GreenList is aiming to reduce the environmental impact and e-commerce carbon footprint by matching returned items directly with other consumers instead of being sent back to warehouses to be processed or thrown out.

    During our conversation, Jess shares the ups and downs of dealing with competitors, securing partnerships with retailers, and the constant fundraising necessary to launch a start-up; and how being a woman in a predominantly male-dominated field came with its own set of challenges that she had to overcome.

    With the evolving landscape of returns in e-commerce and the increasing demands of consumers for sustainable and innovative solutions, Greenlist and similar organizations are moving in the right direction. We are proud of Jess for having the courage, vision, and perseverance to turn an idea into a business. Her story is brave and inspiring to all that have similar dreams.

    • 25 min
    Episode 36: Cheryl Fischer, OMG Teach Me Podcast

    Episode 36: Cheryl Fischer, OMG Teach Me Podcast

    On today’s episode of The M Word, we talk with fellow podcaster, mindset coach, health & wellness guru, and corporate trainer Cheryl Fisher about her journey from escaping a career rut to becoming a successful business owner.

    Leaving a job to follow a passion and start a business is a daring step. Cheryl gets real about the challenges, the ups and downs, and the fear of rejection that takes over when starting the feat of building your own personal brand. She left the stability of a teaching job for the health and wellness industry, and her life took off… With some dips along the way.

    As with most choices (and challenges!) in life, Cheryl’s venture led to a new inspiration – a podcast! Now, Cheryl’s combining her loves of teaching, speaking, and healthy lifestyles, and we talk about it all. 

    Tune in to learn how taking that leap of faith to follow a passion can lead to a transformation you didn’t think possible. You may just leave inspired to take your own first step to something new. 

    http://www.omgteachme.com

    Follow Cheryl on IG, Facebook, and LinkedIn

    • 24 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

margenkin ,

Down to earth conversations with insights

These podcast hosts create an environment for their guests to be authentic and their listeners to get comfortable. I get real, practical advice from people who share their success journeys without being intimidating. It feels so personal and friendly, like I’m there with them in a coffee shop. Love it!

Orfshx ,

Insightful and Helpful

It’s the perfect introduction to marketing tips and tricks for non-marketers like myself. Hearing all the work that goes into promoting a business from real life marketing professionals and small business owners doing it on their own grassroots style has been very eye-opening and helpful. Definitely worth checking out!

Sassypants10 ,

aMazing Intro to Marketing

Great insights on how non-communications professionals can develop the tools necessary to take their businesses and nonprofits to the next level. And it’s all framed with kindness and support.

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