6 episodes

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

The M Word - Uncensored Conversations On Marketing Arlington Strategy

    • Business
    • 5.0 • 2 Ratings

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

    Episode 6: Organic Social Media is Not Dead

    Episode 6: Organic Social Media is Not Dead

    Dorien Morin-van Dam is a social media consultant, organic social media specialist, certified Agile Marketer, community manager, and International keynote speaker. Dorien runs More In Media and has been a social media professional for over 10 years. Starting as a local specialist, then learning about B2B, she is currently working with international brands as an organic specialist. You will recognize Dorien on stage and online by her orange glasses, a nod to her Dutch heritage.

    Connect with Dorien on LinkedIn!

    Listen to other episodes of The M Word Podcast here.

     

    Episode 5: Pivoting in a COVID World

    Episode 5: Pivoting in a COVID World

    Marcia Sheehan runs HerHideaways and Connections Consulting LLC. A serial entrepreneur since 2013, Marcia is focused on getting entrepreneurial women to self-prioritize so they are fulfilled enough as a person to put their passion-based work into the world, Marcia offers unique services that support entrepreneurs through their journey. Marcia’s business model was upended during COVID, and she shares how she worked to retool and realign her marketing to stay in front of her target audience.

    Connect with Marcia Sheehan on Instagram!

    HerHideaways

    Connections Consulting

    Listen to other episodes of The M Word Podcast here.

    Episode 4: Eric Stern: Building Business Through Deep Community Roots

    Episode 4: Eric Stern: Building Business Through Deep Community Roots

    Eric Stern is the 4th generation owner of Casual Adventure since 1955. The outdoor and sporting goods store has won numerous awards and enjoys a strong reputation for being heavily involved in supporting the local community.

    Eric shares some of the many tactics he’s used to connect with causes and create business partnerships that are win:win.

    Connect with Eric Stern on Facebook, Twitter, Instagram!

    Listen to other episodes of The M Word Podcast here.

    Episode 3: SEO Tips and Tricks for Anyone with Brian Loebig

    Episode 3: SEO Tips and Tricks for Anyone with Brian Loebig

    Brian Loebig is the founder of the digital marketing agency Loebig Ink, LLC and an award-winning technology blog.

    Brian shares his approach to marketing strategy and his favorite tactics, pulling from his more than 20 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with a special emphasis on SEO, web design, and social media.

    Connect with Brian on Facebook, Instagram, Twitter & LinkedIn.

    Listen to other episodes of The M Word Podcast here.

    Music by Vlad Gluschenko — Golden Reflections of the Sun

    • 29 min
    Episode 2: Consignment Goes Virtual with Rhoda Wheeler

    Episode 2: Consignment Goes Virtual with Rhoda Wheeler

    Rhoda Wheeler is an image consultant and stylist and owner of Agents in Style, a clothing boutique in Arlington, VA which offers new and consigned designer and luxury clothing and accessories.



    Rhoda shares how she innovated through COVID to take her business online, and market in new and engaging ways using video to reach her target audience online, while leveraging her business to partner with a local domestic abuse victims support organization.

    Connect with Rhoda on Facebook, Instagram, Twitter & LinkedIn.

    Listen to other episodes of The M Word Podcast here.

    Music by Vlad Gluschenko — Golden Reflections of the Sun

    • 32 min
    Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard

    Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard

     

    Our hosts share the motivation behind The M Word and what listeners can expect to hear from our guests.

    Connect with Arlington Strategy on LinkedIn and listen to other episodes of The M Word Podcast here.

    Music by Vlad Gluschenko — Golden Reflections of the Sun

    • 13 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Drewsbe ,

Great intro to marketing!!!

One of the best podcasts to understand how small businesses are marketing and winning today. The conversations are enhanced by a pair of seasoned marketers asking business leaders what is working, what isn’t, how they are failing fast and crushing it. The lessons are transferable directly into other small businesses and the delivery keeps you focused the entire episode.

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