26 episodes

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

The M Word - Uncensored Conversations On Marketing Arlington Strategy

    • Business
    • 5.0 • 9 Ratings

From building brands in a noisy marketplace to navigating technology, to honing an authentic voice that provokes ideas and turns heads, we speak about the hard truths and not-so-dirty secrets of successful marketing, advertising and brand building. Our guests LOVE marketing or love what it's done for their business. We are featuring business leaders, nonprofit executives, marketing and advertising professionals and other general bad@sses who are willing to be real with us on all things marketing. Listen in for 30 minute doses of uncensored fun and learning.

    Gavin Hammar: StoryPrompt

    Gavin Hammar: StoryPrompt

    Today we are talking with Gavin Hammar, the founder of StoryPrompt, and former CEO and founder of Sendible, which was acquired in 2021.

    Gavin builds and grows self-funded Software as a Service (SaaS) businesses and knows the importance of investing in a brand at the start of the journey. 

    Tune in to hear Gavin talk about the early days of Sendible and how he felt compelled to pretend they were bigger than they were — even creating a fake employee to answer emails! Now, unafraid that StoryPrompt is small, he’s more focused on brand authenticity and believes that brands should surprise and delight their customers.

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with Gavin on LinkedIn and Twitter.

    • 31 min
    Manny Cosme: CFO Services Group

    Manny Cosme: CFO Services Group

    Today we are talking with Manuel “Manny” Cosme, President and CEO of CFO Services Group.

    An entrepreneur with diverse accounting experience and a love for sharing knowledge, Manny founded CFO Services Group in 2012. He wanted to support new, small, and growing organizations with scalable accounting expertise and services beyond typical bookkeeping or tax firms. 

    Now celebrating ten years in business, Manny and his team recently went through what he calls a grueling but very rewarding rebranding. Tune in to hear how the rebranding helped his company articulate the authentic brand that was already there and used that to double his business. 

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with Manny Cosme on LinkedIn, and follow CFO Services Group on Facebook, LinkedIn, and Twitter.

    • 28 min
    Navare Carter: Intuitive

    Navare Carter: Intuitive

    Today we are talking with Navare Carter, a passionate brand therapist, multi-award-winning designer, and founder of Intuitive.

    With over a decade of design experience and knowledge in brand strategizing, Navare has a proven track record of delivering extraordinary brand identities and websites for brands and companies alike, giving them a competitive advantage.

    Tune in to hear why he thinks brand is an investment, not a creative indulgence, and his unique perspective on how building a brand is like building a tribe. 

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with Navare on LinkedIn, and follow Intuitive on Facebook, Instagram, and YouTube.

    • 26 min
    Evelyn Powers: Design Powers

    Evelyn Powers: Design Powers

    Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award.

    Evelyn started her website and design company as a graphic designer in 1996 so she could work from home and be with her kids, and as the years went by, her company expanded to serving medium to large-sized companies. Then in the summer of 2021, she shifted her focus to small businesses as she wanted to work more closely with her clients.

    Tune in to hear Evelyn talk about brand psychology and why it is so important to infuse emotion into your brand identity and strategy. You may even hear more about Evelyn’s gift to delight clients on the first try!

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with our guest, Evelyn Powers, on LinkedIn and Instagram.

    • 31 min
    Greg Hamilton: Arlington Magazine

    Greg Hamilton: Arlington Magazine

    Today we are talking with Greg Hamilton, publisher and co-founder of Arlington Magazine. Greg has more than 25 years of experience in brand marketing and digital media and was previously the CMO of a DC media company.

    One of our favorite parts of this interview is Greg recalling how his then 7-year-old daughter assisted him with the distribution of the magazine’s very first issue when it launched in 2011.

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with our guest, Greg Hamilton, on Facebook, Instagram, and Twitter.

    • 34 min
    Christine Wilson: MtoM Consulting

    Christine Wilson: MtoM Consulting

    Today we’re talking with Christine Wilson from MtoM Consulting, based in Falls Church, Virginia. Christine started her business in 2011 as a single consultant around a kitchen table. Initially helping businesses market to moms, she’s since spent the last ten years growing the MtoM brand and her agency to provide digital marketing expertise for clients in various sectors.

    Stick around to hear us talk about the evolution of brands, the importance of brand guidelines, hiring people who represent and resemble your brand, and ensuring everyone is working from the same playbook.

    Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

    Connect with our guest, Christine Wilson, on Facebook, Instagram, Twitter, and LinkedIn.

    • 37 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

margenkin ,

Down to earth conversations with insights

These podcast hosts create an environment for their guests to be authentic and their listeners to get comfortable. I get real, practical advice from people who share their success journeys without being intimidating. It feels so personal and friendly, like I’m there with them in a coffee shop. Love it!

Orfshx ,

Insightful and Helpful

It’s the perfect introduction to marketing tips and tricks for non-marketers like myself. Hearing all the work that goes into promoting a business from real life marketing professionals and small business owners doing it on their own grassroots style has been very eye-opening and helpful. Definitely worth checking out!

Sassypants10 ,

aMazing Intro to Marketing

Great insights on how non-communications professionals can develop the tools necessary to take their businesses and nonprofits to the next level. And it’s all framed with kindness and support.

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