104 episodes

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

The MadTech Podcast ExchangeWire

    • Technology
    • 5.0 • 2 Ratings

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

    The MadTech Podcast Special: Consumer Control and Consent

    The MadTech Podcast Special: Consumer Control and Consent

    In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Rotem Dar, director of media operations at Eyeo; Katie Eyton, chief ethics and compliance officer for OMG UK; and Hossein Houssaini, founder of Ho/Pe Advisory Consultancy Group, to discuss how the industry is addressing consumer consent and control in the midst of infrastructural transition.

    • 45 min
    Roshat Adnani, M&C Saatchi Performance

    Roshat Adnani, M&C Saatchi Performance

    On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Roshat Adnani, account director at M&C Saatchi Performance, to discuss the latest news in ad tech and martech. This week, they cover the US Department of Justice's landmark lawsuit against Google; Forrester's predictions on what the next year holds for APAC; and Netflix's progress in, and continued focus on, Asia.

    • 45 min
    Juliette Stead, Magnite

    Juliette Stead, Magnite

    On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Juliette Stead, SVP JAPAC at Magnite, to discuss the latest news in ad tech and martech. In this week's episode, they cover streaming revenues surpassing the box office for the first time ever; the emerging popularity of AVOD services in the US; and Microsoft's decision to allow employees to work from home permanently.

    • 54 min
    Tom Obafemi, Lean Digital

    Tom Obafemi, Lean Digital

    On this week's episode of the MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by Tom Obafemi, director of Lean Digital, to discuss the coalition of start-ups looking to launch a challenger to Google's Play Store in India; LUMA's Q3 Report on the state of ad tech and martech; and Instagram's plans to bring shoppable ads to Reels.

    • 45 min
    100th Episode - A Team Reminiscence, TrueX, and Google-Fitbit

    100th Episode - A Team Reminiscence, TrueX, and Google-Fitbit

    To mark 100 episodes of the MadTech Podcast, this week sees Rachel Smith and Lindsay Rowntree joined by the (nearly) whole ExchangeWire team to reminisce about their favourite moments from the past 2 years. With guest panellist Ciaran O'Kane, Rachel and Lindsay go on to discuss Disney's sale of TrueX, as well as Google's prospective acquisition of Fitbit.

    • 35 min
    The MadTech Podcast: 9 Wild Predictions for 2021

    The MadTech Podcast: 9 Wild Predictions for 2021

    On this week's episode of the MadTech Podcast, we're doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech's calendar, ExchangeWire's Lindsay Rowntree is joined by Fiona Davis, Anthony Rhind, and Ciaran O'Kane to contemplate what's in store for the industry in 2021.

    • 53 min

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