The Make it Big Podcast BigCommerce

Introducing Big Ideas, BigCommerce's new Make it Big quarterly video series. Please enjoy the first full episode, featuring Brilliance Business Solutions President and CEO, Lori McDonald, on the topic of "Ecommerce Innovation Without Regrets."

___________



Subscribe to the BigCommerce YouTube channel and save our Make it Big playlist to stay updated on the latest Big Ideas episodes.



The Make it Big Podcast will return with new episodes in July.

Many brands find success selling online, but not all unlock their full potential for enterprise-level success. Solo Stove CEO John Merris shares an inside look into the brand’s journey and strategies for scaling an online business into a global enterprise brand.

NOTE: This interview was recorded in September 2022.



(00:00:26) Solo Stove background and beginnings
(00:04:49) Key factors in Solo Stove scaling
(00:08:59) Omnichannel strategy
(00:15:20) Marketing for growth
(00:21:52) Planning for the holiday shopping season
(00:24:53) The future for Solo Stove


___________

Watch more sessions from the Make it Big Conference:
Session Library

From entrepreneurship to conscious capitalism, Whole Foods Market Co-Founder John Mackey sits down with BigCommerce CEO Brent Bellm for a candid conversation on what it takes to build a business worthy of a lasting legacy.

NOTE: This interview was recorded in September 2022 for the Make it Big Conference 2022.



(00:00:40) Intros
(00:03:00) John's story
(00:08:00) Stakeholders save the day
(00:10:15) How Whole Foods Market grew
(00:15:30) Courage and ingenuity
(00:19:20) The higher purpose

___________

Watch more sessions from the Make it Big Conference:
Session Library

Author of Billion Dollar B2B Ecommerce, Brian Beck, a leading authority on B2B ecommerce joins the Make it Big Podcast to talk through some of the strategies businesses can adopt to make sure they're approaching B2B efficiently and correctly.(00:00:17) Intros(00:02:15) Indicators that a company is taking the right approach to B2B (00:13:15) Involving your sales team(00:19:00) An HVAC case study(00:23:59) What sort of investment is needed?–

Sign up for Brian Beck's full B2B Masterclass

Learn more about ⁠B2B Edition

Influencer marketing has been hailed as the go-to tactic for earning awareness and trust for many ecommerce brands. But even in the last year, a lot has changed in the world of influencers and brand partnerships.

Join us with impact.com CMO Cristy Garcia for a live discussion on how the influencer industry has evolved and where it's going in the future.




(00:00:51) Intros
(00:02:23) The beginnings of influencer marketing
(00:05:52) Why it works
(00:14:11) How the pandemic affected influencer marketing
(00:24:01) Collaboration between creators and brands
(00:35:40) Artificial intelligence in influencer marketing?



Learn more about impact.com

President and CEO of Brilliance Business Solutions, Lori McDonald, and Director of Product and Project, Eric Dingeldein sit down with the Make it Big Podcast to talk all things B2B and share their clients' successes with B2B Edition.


(00:01:40) Brilliance's mission and approach to B2B
(00:06:46) How B2Bs adapt
(00:10:29) Economic outlook
(00:14:24) B2B Client success story: Gesswein
(00:25:06) New BigCommerce B2B Edition features
(00:43:00) The next five years of B2B ecommerce

___________

Learn more about ⁠B2B Edition