The Maker's Playbook

Rebecca Ickes Carra
  • 4.8 (109)
  • ARTS
  • UPDATED BIWEEKLY
The Maker's Playbook

A podcast where we talk all about what it's really like to make a living from the things you make. Featuring candid interviews with other ceramicists and makers, as well as helpful business tips to make your side-hustle into a life-giving, viable business.

  1. 4D AGO

    Ep 625: Iterating for a Target Audience with Will Donovan (Part Two!)

    Send us a text The internet loves to talk about that magical “six figure business” milestone, but what if hitting that revenue number doesn't actually change your life the way you think it will? What if the real transformation happens when you stop chasing someone else's definition of success and start building systems that serve your actual goals—even when that means making decisions that feel uncomfortable or unconventional? In part two of our conversation, Will Donovan pulls back the curtain on what six figures really means as a business owner, how he navigates the complex world of copyright when creating fantasy-inspired work, and why strategic paid advertising became a tool only after he had proven organic growth. Turns out, sometimes the most sustainable path forward might require letting go of the romantic notions of what it means to be a "real" maker and embracing the frameworks required to build the business you need that actually supports your life.  In this episode: Will's work @donovanpottery Full Show Notes & Resources can be found at makersplaybook.com/podcast ----- Find Community member Alisha @alishahagenart Interested in joining Alisha inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community ----- Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    49 min

  2. JUN 27

    Ep 624: Iterating for a Target Audience with Will Donovan

    Send us a text As makers, we often start with a vision of success that's more fantasy than strategic roadmap—believing that if we just work harder at making our beautiful pieces, it will somehow lead to a sustainable business. But what if the path to actually thriving as a creative is in repeatedly narrowing your focus, rather than doing more and more? What if doing less is actually what allows you to find that magical venn diagram intersection of what you love and a specific audience who desperately wants it? Will Donovan's journey from nearly abandoning ceramics to building a six-figure fantasy-themed pottery business reveals how iterating toward a precise target audience—rather than trying to please everyone—can transform both your creative satisfaction and your bottom line. But don’t be fooled! The need to evolve your definition of success, even when it means letting go of traditional expectations (or some of the hands-on making) is no easy process. As always, it all comes down to your unique definition of not only what success looks like, but also what type of life you actually want to live. In this episode: Will's work @donovanpottery ----- Find Community member Alisha @alishahagenart Interested in joining Alisha inside of The Community? Learn more about the perks of membership and sign up at: makersplaybook.com/community ----- Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    1h 6m

  3. JUN 20

    Ep 623: Side Sauntering with Melisa of MWY Pottery

    Send us a text As makers, many of us feel pressure to choose between our creative passions and a more traditional career - but what if that's a false choice entirely? What if taking your craft seriously doesn't require abandoning a career you are equally passionate about? Melisa's journey from taking her first clay class as a 40th birthday gift to creating what she calls a "side saunter" shows us how blending our different worlds can actually make both richer. Could embracing your own pace and connecting your creative work to the career you already had be the key to building a sustainable making practice that enhances rather than competes with all of life’s other demands? Melisa's work can be found @mwypottery Featured in this episode:  Check out our Community member, Alisha's work @alishahagenart Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    56 min

  4. JUN 6

    Ep 622: When 90% of Your Revenue Comes from Pottery Alone with Heidi Fahrenbacher

    Send us a text Recently there's been a lot of talk around whether or not you can make a full-time living as a studio potter, and most stories you'll hear about those who are seen as "studio potters" involve teaching regularly, running workshops, providing rental space for other artists, or maintaining multiple income streams beyond just making pots. But there are a few potters out there who truly make their living from the literal things they make - and Heidi Fahrenbacher, of Bella Joy Pottery, is one of them. Heidi's journey from financial rock bottom to paying herself a steady salary reveals how facing your worst business fears head-on can actually become the foundation for a more sustainable practice. In this conversation we talk about how sustaining this kind of practice isn't about finding the perfect sales channel or mastering every platform, but about learning to simplify, set boundaries, and recover from the inevitable mistakes that come with building any creative business. Heidi’s experience reminds us that sometimes the most valuable business skill isn't avoiding problems altogether—it's learning how to bounce back from them with better boundaries, clearer priorities, and the confidence to keep making the work that lights you up. Resources in this Episode: Heidi's Instagram Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    1h 26m

  5. MAY 30

    Ep 621: Can You Make a Living from a $45 Mug?

    Send us a text Can you make a viable living from creating a wheelthrown mug that you charge $45 for? According to a video currently racing around the internet, the answer is no. But is that true? According to some of the past potters I've talked to here on the podcast over the last 4 years, that answer would be no, that's not true. In fact, they are making a living for their entire households. On this episode we dig into 4 particularly important things to consider when it comes to definitive statements like this one and whether or not you can actually make a living with the work you make:  1) The early-stage career reality check, 2) The crucial Market Fit Venn Diagram we all have to find a solution for, 3) How it is actually possible to make a living from a handmade $45 mug, and 4) A tiny bit of tough love to connect it all together.  Ironically, and unplanned, the full version of the shortened video I'm referencing in this episode also mentions how the first thing you have to figure out how to do is take good photos of the work you make. If you do need help taking better photos of your work, you can now access the Maker's Photography Styling System and The Maker's DSLR Masterclass whenever you need it! Click here to learn more.  Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    27 min

  6. MAY 16

    Ep 620: Protecting Your Artistic Voice with Martha Grover

    Send us a text What happens when we approach our artistic development not as lightning-bolt inspiration but as intentional practice—exploring the minute details that fascinate us while carefully choosing which external voices we allow to influence our work? Throughout her 23-year career, Martha Grover has done just that, and the iconic look of her distinct thrown and altered porcelain vessels reveals how a pragmatic approach to the mystical journey of finding your creative voice can often be the most sustainable approach. In this episode, Martha shares the realities of being a studio potter in 2025 and how that actually looks like balancing her time between many different roles. Whether it be teaching workshops, running a community studio or maintaining her own making practice, Martha demonstrates how “success” for artists today often means deciding what is enough rather than giving in to constant growth. Even when you have a 101 person waitlist. Could the clarity to set these boundaries be what allows your unique artistic voice to thrive both creatively and financially? Resources in this Episode: Martha's Instagram Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    1h 18m

  7. MAY 9

    Ep 619: Building a Creative Practice Across Continents with Eva Champagne

    Send us a text As makers, we often believe that stability - often in the form of continuous access to the same studio and materials - is essential for building a creative business, but Eva Champagne's nomadic journey reveals a different path. Throughout our conversation, Eva shares how she's built a ceramics practice while constantly relocating - from Florida to the Virgin Islands, Bali to Montana, and numerous residencies in between - by prioritizing experience and adaptation over permanence. Despite the challenges of restarting with new materials, kilns, and glazes in each location, Eva embraces this constant reinvention as part of her creative process. Rather than seeing her nomadic lifestyle as an obstacle, she's transformed it into a strength, connecting with ceramic communities worldwide and developing a unique artistic voice that thrives on curiosity and discovery. Could insatiable curiosity and a willingness to constantly try new things be a new approach to unlocking something new for your own creative journey? Resources in this Episode: Evas' Instagram Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    1h 14m

  8. MAY 2

    Ep 618: A Journey to Gallery Ownership with AnnMarie Cooper of Good Earth Gallery

    Send us a text As makers, we often envy others' seemingly polished creative lives without seeing the winding path they took to get there. AnnMarie Cooper's journey from gallery employee to pottery gallery owner, cohorts program manager, and shared studio founder reveals how real artistic careers evolve through countless iterations - from taking community college classes and working in an 80-square-foot backyard shed to finding her voice through unexpected owl designs. Her story reminds us that the current stage of any maker's journey was built on multiple transitions, space adjustments, and boundary-setting exercises that responded to both creative and family needs. Behind every Instagram-worthy studio or established gallery lies years of gradual growth, experimentation, and community-building that transformed initial passion into sustainable creative practice. Resources in this Episode: AnnMarie s' Instagram Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybook Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

    1h 5m
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4.8
out of 5
109 Ratings

About

A podcast where we talk all about what it's really like to make a living from the things you make. Featuring candid interviews with other ceramicists and makers, as well as helpful business tips to make your side-hustle into a life-giving, viable business.

Information

  • Creator
    Rebecca Ickes Carra
  • Years Active
    2020 - 2025
  • Episodes
    169
  • Rating
    Explicit
  • Copyright
    © 2025 The Maker's Playbook
  • Show Website
    The Maker's Playbook

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