The Man Behind Silly Bandz: How Entrepreneur Robert Croak Made (And Kept) His Millions The Weekly Juice | Real Estate, Personal Finance, Investing

This week we had the pleasure of hosting special guest Robert Croak. Robert is an entrepreneur, business owner, real estate investor and product developer who created the worldwide phenomenon known as Silly Bandz. For those who don’t know, Silly Bandz are silicone rubber bands that come in various shapes and sizes, which kids and adults alike wear as bracelets.
 
In this episode, we dive into the story of how Silly Bandz became a viral sensation, and how Robert became an accidental toy mogul by meeting opportunity with preparation. Robert shares his humbling journey from starting out as a small business owner, taking risks, and connecting the dots to create a viral product that took over the world. He talks about the challenges he faced in bringing the product to market and how he navigated through them.
 
Throughout the interview, we also talk a lot about mentality and how business owners can scale through utilizing the power of relationships.
 
Join us for an exciting and informative conversation with Robert and discover the story behind one of the most popular toy crazes of the past decade.