11 episodes

Tired of outdated marketing advice aimed at the Industrial & Manufacturing space?

My name is Selim Maalouf, join me and my co-host Chris Carolan as we deliver candid insights from growth-minded leaders, helping you drive results and tackle modern challenges.

Cut through the noise to get no nonsense expertise.

New Episodes every other week

The Manufacturing Marketing Show Conveying Your Message

    • Business

Tired of outdated marketing advice aimed at the Industrial & Manufacturing space?

My name is Selim Maalouf, join me and my co-host Chris Carolan as we deliver candid insights from growth-minded leaders, helping you drive results and tackle modern challenges.

Cut through the noise to get no nonsense expertise.

New Episodes every other week

    Mastering Global Content Strategy w/ Lee Densmer

    Mastering Global Content Strategy w/ Lee Densmer

    Join hosts Selim and Chris as they dive into a fascinating conversation with Lee Densmer, owner of Globia, a content marketing agency specializing in global B2B brands.





    Lee shares her extensive experience in content strategy, the importance of relationship marketing, and practical tips for implementing a successful global content strategy.





    Learn how to avoid common pitfalls, balance content and sales enablement, and leverage the power of thought leadership to stand out in competitive markets.





    Don't miss this insightful episode packed with actionable advice for marketing professionals.





    Thank you again to our guest Lee Densmer.






    Lee Densmer on LinkedIn: Connect with Lee


    Globia Content: Visit Globia's Website





    Follow Selim Maalouf:


    LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠


    YouTube - ⁠ ⁠@selimmaalouf ⁠⁠





    Follow Chris Carolan:


    LinkedIn -⁠ ⁠in/chris-carolan/

    • 49 min
    Who owns the CRM? w/ Caleb Rule

    Who owns the CRM? w/ Caleb Rule

    Join hosts Selim and Chris in this episode with CRM expert Caleb Rule on optimizing customer relationship management.

    Gain perspectives on the evolution of CRM and its role in unifying teams, processes and customer data. Hear Caleb's insights on addressing implementation challenges, establishing clear system ownership, and integrating CRM with other business tools.

    Learn proven strategies for aligning CRM with company goals to maximize ROI. Discover how revenue operations and process improvements can amplify CRM efficiency.

    Appreciate Caleb's emphasis on digital transformation for serving modern customers. This episode provides invaluable learnings for getting the most out of CRM.

    Thank you again to our guest Caleb Rule, who brings over a decade of marketing expertise to his current role as Digital Director at Strativise, an industrial marketing agency. He's previously worked in Director-level roles and at Club Car supporting their digital transformation in a centralized marketing role.


    Follow Caleb on LinkedIn - in/calebrule/
    Read Caleb's article - Linkedin.com/pulse/b2b-who-should-own-crm-caleb-rule-a7juc/
    Visit the Caleb's Website - ruleyourcompetition.com
    Visit the Strativise Website - strativise.com

    Follow Selim Maalouf:


    LinkedIn - ⁠in/selim-maalouf/⁠


    YouTube -  ⁠@selimmaalouf ⁠



    Follow Chris Carolan:


    LinkedIn - ⁠in/chris-carolan/

    • 53 min
    From Tactics to Trust: Mastering Marketing in the Manufacturing Space w/ Joe Sullivan

    From Tactics to Trust: Mastering Marketing in the Manufacturing Space w/ Joe Sullivan

    Join hosts Selim and Chris in this episode with B2B marketing expert Joe Sullivan on trends shaping industrial marketing.

    Gain perspectives on the shift from seller-centric to buyer-centric approaches and the vital role of building trust and awareness early. Hear strategies for leveraging authentic content and internal subject matter experts to establish thought leadership.

    Learn how company leadership alignment and adapting to digital trends like AI are critical. Appreciate the difference between lead generation and demand capture.

    Joe also provides a look ahead at the future of B2B marketing. This value-packed episode is essential listening for anyone in the industrial marketing space looking to thrive in the evolving landscape.

    Thank you again to our guest Joe Sullivan, an industrial marketing consultant of 10+ years and co-founder of Gorilla. In addition to co-leading the agency, Joe serves as the company business development lead and consults Gorilla’s clients on both sales and marketing strategy. Much of his time is dedicated to crafting thought leadership content in Gorilla76's Industrial Marketing Learning Center and hosting The Manufacturing Executive – a growth strategy podcast for manufacturing leaders.


    Follow Joe on LinkedIn - in/gorilla76joe
    Read Joe's article - gorilla76.com/industrial-marketing-for-manufacturers/
    Listen to Joe's Podcast - gorilla76.com/the-manufacturing-executive-podcast/
    Visit the Gorilla76 Website - gorilla76.com
    Register for the Industrial Marketing Summit - industrialmarketingsummit.com

    Follow Selim Maalouf:


    LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠


    YouTube - ⁠ ⁠@selimmaalouf ⁠⁠



    Follow Chris Carolan:


    LinkedIn -⁠ ⁠in/chris-carolan/

    • 50 min
    Manufacturing Storytelling: The StoryBrand Framework with Dr. J.J. Peterson

    Manufacturing Storytelling: The StoryBrand Framework with Dr. J.J. Peterson

    Join hosts Selim and Chris for a fascinating discussion with Dr. JJ Peterson, head of Storybrand, to explore the transformative impact of strategic storytelling in marketing.

    Gain insights on the Storybrand Framework for creating clear, customer-focused messaging that drives growth. Learn how effective narratives lead to "transportation," influencing audience actions.

    Hear tips on positioning customers as the heroes and making any product engaging through compelling stories. Discover how to incorporate success and failure into your narrative.

    Dr. Peterson also shares proven strategies for customizing your message to reach different parts of the buyer's journey.

    This deeply insightful episode provides a blueprint for marketers to craft stories that truly connect with customers and outperform the competition.

    Thank you again to our guest Dr. J.J. Peterson, head of StoryBrand. Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. J.J. will help your team understand the power of story and how to use a repeatable process to create clear messages that can be used for any product or service.


    Follow Dr. Peterson on LinkedIn - in/dr-j-j-peterson-1b4011a2/
    Learn More about StoryBrand - storybrand.com

    Follow Selim Maalouf:


    LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠


    YouTube - ⁠ ⁠@selimmaalouf ⁠⁠



    Follow Chris Carolan:


    LinkedIn -⁠ ⁠in/chris-carolan/

    • 43 min
    Turning Sales Experience Into Workplace Culture Transformation with Geo Booth

    Turning Sales Experience Into Workplace Culture Transformation with Geo Booth

    Join hosts Selim and Chris in this episode with Geo Booth on leadership evolution, organizational change and workplace culture.

    Hear Geo's perspectives on shifting from authoritative to collaborative leadership styles and empowering teams through clear communication. Learn his approach to storytelling in sales and navigating complex change management.

    Discover the innovative Culture MRI diagnostic tool for aligning company and employee values. Gain insights on engaging disengaged workers, giving recognition, and practical motivation tips.

    Geo also shares wisdom on helping employees transition away from outdated management styles. This thoughtful leadership-focused episode provides many insights for managers aiming to drive cultural transformation.

    Thank you again to our guest Geo Booth, leader of a flame barrier business for a leading textile company. For the past three years, he has served businesses as a Business Made Simple Certified Business Coach. He serves the textile industry on the advisory board of Gaston College’s Textile Technology Center. He’s a member of the International Sleep Products Association’s Sleep Products Safety Council, and serves his church as an elder and mentor. He has a bachelor’s degree in Spanish from Davidson College and a Master of Science degree from the Institute of Textile Technology. He is also the founder and CEO of MajorSage Business Coaching where he intends to make 100 millionaires over the next 15 years.


    Follow Geo on LinkedIn - in/georgebooth/
    Follow Geo on Instagram - @majorsage.business.coaching
    Visit the MajorSage Business Coaching Website - majorsage.com
    Visit the Firegard Website - firegard.com
    Visit the Springs Creative Website - springscreative.com
    Learn More about Culture MRI - theculturemri.com

    Follow Selim Maalouf


    LinkedIn - in/selim-maalouf
    YouTube - @Selimmaalouf

    Follow Chris Carolan


    LinkedIn - in/chris-carolan

    • 51 min
    Mastering CRM Adoption: Insights from Matt Bolian

    Mastering CRM Adoption: Insights from Matt Bolian

    Join hosts Selim and Chris in this episode with CRM expert Matt Bolian on strategies for successful CRM adoption.

    Gain insights into overcoming implementation challenges, creating actionable reports, and driving cultural transformation - drawn from Matt's experience in manufacturing, telecom and the military.

    Learn how Matt's military background influences his leadership approach, focused on empowering teams and solving complex problems. Discover how CRM can evolve from just a data management tool into a catalyst for business growth.

    Hear Matt's unique perspective on tailoring CRM strategies to individual user needs through customized reporting and training. Appreciate how he positions CRM as an ongoing journey rather than a one-time project.

    This practical episode provides invaluable learnings for using CRM to make better decisions, achieve efficiency, and unlock the full potential of teams.

    Thank you again to our guest Matt Bolian, who has led teams as large as 250 people or as small as 4 and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. Co-founded Supered.io, a digital adoption platform built for the HubSpot ecosystem.


    Follow Matt on LinkedIn - in/matthewbolian/
    Visit the Supered Website - supered.io

    Follow Selim Maalouf:


    LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠


    YouTube - ⁠ ⁠@selimmaalouf ⁠⁠



    Follow Chris Carolan:


    LinkedIn -⁠ ⁠in/chris-carolan/

    • 46 min

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