Solopreneurship by the numbers.
EP63: You'd have to work hard to kill this business.
Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.
EP62: A message to the spouses and partners of aspiring entrepreneurs.
I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.
EP61: "I made this for you. Do you want it?"
I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.
EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you.
I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground.
EP59: Discounts? Bonuses? None of the above?
Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.
EP58: Two kinds of goals, two kinds of goal tracking.
How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.
So much good
I’m totally “ in”on everything Mark says. It’s golden. It all comes from a positive place to help us all think and grow. I’m starting my life coach business and his helps are invaluable.
Episode 26 is a business saver
So wish I’d listened to this episode 3 years ago. As always Mark is practical, compassionate and straightforward in his approach. He seems to understand idealistic coaches like me and know where we trip ourselves up.
Making Numbers fun Again
Love Mark's insights and suggestions around numbers. Always a great listen. You won't regret subscribing.