The Market Your Message Show

MarketYourMessage.com
The Market Your Message Show

We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

  1. JUN 27

    Pinterest Isn’t Dead—You’re Just Doing It Wrong (Ch 14. Build Your Audience)

    Send us a text Mastering Pinterest Post Algorithm Change: The Ultimate Traffic Playbook Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity.  Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog. 00:00 The Great Pinterest Panic of 2020 01:02 Introduction to the Pinterest Traffic Playbook 01:52 Understanding Pinterest's Algorithm Shift 03:46 Why Pinterest is a Powerful Traffic Source 04:58 Common Pinterest Mistakes to Avoid 06:10 New Rules for Pinterest Success 07:47 Step-by-Step Guide to Mastering Pinterest 12:34 Pinterest Quick Win Exercise 14:47 Key Takeaways and Final Thoughts

    15 min

  2. JUN 20

    From Church Basement to YouTube Millions—Here’s How (Ch 13. Build Your Audience)

    Send us a text Mastering YouTube Growth: Strategies from Think Media's Journey Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com This episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth.  The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs. 00:00 Sean Canal's Humble Beginnings 00:59 Introduction to Market Your Message Show 01:59 Chapter 13: The YouTube Traffic Playbook 03:44 Avoiding Common YouTube Pitfalls 04:38 Crafting a Winning YouTube Strategy 07:54 Advanced YouTube Growth Strategies 10:40 YouTube Topic Brainstorming Exercise 12:12 Key Takeaways for YouTube Success

    12 min

  3. JUN 13

    Why Most Podcasts Fail—And How to Beat the Odds (Ch 12. Build Your Audience)

    Send us a text The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters.  Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world. 00:00 The Birth of Wireless Communication 00:30 Introduction to Podcasting 01:28 The Podcast Traffic Playbook 04:18 Avoid Common Podcasting Mistakes 05:57 Simplify Your Podcasting Process 07:04 Your Podcast Playbook: Seven Steps to Audio Stardom 12:31 Today's Exercise: Your Podcast Launch Blueprint 14:55 Key Takeaways for Successful Podcasting

    15 min

  4. JUN 6

    The Secret Platform That Grew His Email List to 20k in 6 Months (Ch 11. Build Your Audience)

    Send us a text Unlocking Medium Success: Building an Audience and Monetizing Your Content Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months.  The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium.  Listeners are encouraged to follow along with the book, which is available for free as an audiobook. 00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey 00:28 Introduction to Medium: A Platform for Thinkers and Storytellers 01:27 The Medium Traffic Playbook: Chapter 11 Overview 01:35 Benjamin Hardy's Medium Success Story 03:02 Understanding Medium's Unique Audience 03:28 Avoiding Common Mistakes on Medium 05:45 Adopting the Thought Leader Mindset 06:41 Your Medium Success Roadmap 09:46 Today's Exercise: Analyzing Popular Medium Articles 11:37 Key Takeaways and Conclusion

    12 min

  5. MAY 30

    Stop Writing Blogs No One Reads—Do This Instead (Ch 10. Build Your Audience)

    Send us a text Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience.  The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action. 00:00 Introduction: The Birth of a Blog 00:33 Demystifying Blogging: What's Changed and What's Working 01:19 Chapter 10: The Blogging Traffic Playbook 02:48 Common Pitfalls: What Most Bloggers Do Wrong 03:41 Becoming a Topic Leader: The Secret Sauce 05:06 The POST Method: Crafting Quality Blog Posts 07:52 Advanced Blogging Practices for Accelerated Results 10:32 One Day Blog Post Challenge: Put Your Knowledge into Action 12:16 Key Takeaways: Mastering the Art of Blogging

    13 min

  6. MAY 24

    How 1 Private Facebook Group Made $10M+ (Ch 9. Build Your Audience)

    Send us a text Leveraging Private Facebook Groups for Explosive Growth Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience.  Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact. 00:00 Introduction: From Bartenders to Marketing Rock Stars 00:32 Welcome to the Market Your Message Show 01:20 The Rise of Landon Stewart and Chris Stapleton 02:56 The Power of Private Facebook Groups 03:32 Common Mistakes in Facebook Group Management 05:04 Building a Thriving Facebook Group 07:52 Strategies to Grow Your Facebook Group 10:12 Exercise: Mapping Out Your Facebook Group Vision 12:24 Key Takeaways and Conclusion

    13 min

  7. MAY 17

    How a Laid-Off Factory Worker Got 150 Million Followers (Ch 8. Build Your Audience)

    Send us a text The Power of Video Shorts: A Masterclass in Audience Building Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts.  Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility.  Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy.  Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy. 00:00 The Silent Sensation: How One Man Gained 150 Million Followers 00:20 Welcome to The Market Your Message Show 00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook 01:08 The Rise of Kabi Lame: A Case Study in Audience Building 02:20 The Power of Video Shorts in Modern Social Media 02:40 Common Mistakes in Content Creation 03:40 Mastering Short-Form Video: Strategies and Tips 04:31 Understanding the Short-Form Video Landscape 05:35 Developing a Content Strategy for Short Videos 06:39 Creating Short Videos from Long Content 07:21 Leveraging Platform-Specific Features 08:27 Today's Exercise: Create Your First 60-Second Video 10:24 Key Takeaways: Embrace Short-Form Video

    11 min

  8. MAY 9

    The 1-Post-a-Day Formula That Built a 7-Figure Brand (Ch 7. Build Your Audience)

    Send us a text Harnessing the Power of Daily Posts to Build a Seven-Figure Business Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily.  Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes. 00:00 Introduction: The Power of One Post a Day 01:20 Meet Justin Welsh: A Case Study in Consistency 03:37 Implementing the Daily Post Strategy 04:20 Common Social Media Mistakes 06:37 Steps to Implement the Daily Post Strategy 08:52 Crafting Engaging Social Media Posts 16:21 Today's Exercise: Creating Your First Template Posts 18:36 Key Takeaways and Final Thoughts

    19 min
See All (359)

4.7
out of 5
125 Ratings

About

We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!

Information

  • Creator
    MarketYourMessage.com
  • Years Active
    2012 - 2025
  • Episodes
    359
  • Rating
    Clean
  • Copyright
    © 2025 The Market Your Message Show
  • Show Website
    The Market Your Message Show

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