Marketing Distilled Jonathan Gaby

Twitter (X): @MKTGDistilled
LinkedIn: @MKTGDistilled
Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your  business?
That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.

What is personalization?
How Does Personalization Benefit me and my customers?
How to get started personalizing your marketing
How to Avoid the pitfalls of personalization
Conclusion
To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
References
What Is Personalized Marketing? | Mailchimp
What is personalization? | McKinsey
The Power Of Personalization In Marketing | by Taylor Wilson | Medium
How Companies Learn Your Secrets - The New York Times
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Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
He asks, "how do I market an unsexy or unglamorous brand or business?"
On the show you'll learn:



How to reframe ones thinking about unsexy or unglamorous brands



Discover the features, benefits, and emotions of a business



A sampling of frameworks that someone can use




Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
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Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more.
Tune in for a triple pour of wisdom, insights, and more from Troy Sandige.
You'll discover:

How Troy went from being an electrical engineer to 5x agency owner.

How he grew donations for fetal heartbeat monitors in Africa

His frameworks for every business you can use today.


You'll also learn about DEIB Marketing strategies and why it's important for every business.
And, because it's Marketing Distilled, the interview concludes with a smooth finish of actionable items for the early career marketer and the business owner, looking to grow their business.
Troy has written a book, called Strategize Up. Click the link to learn more.
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In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University.
Highlights include:

Start small

Be smart in my approach

Figure it out as I go

Make small changes over time.


Then, Jonathan thanks the newest followers of Marketing Distilled Podcast on LinkedIn.
Episode Webpage: https://www.marketingdistilled.net/reflections-of-a-rookie-adjunct-professor-of-marketing/
Follow Marketing Distilled on Twitter (X) : https://twitter.com/MKTGDistilled
Connect with Marketing Distilled on LinkedIn: https://www.linkedin.com/company/marketing-distilled-podcast/
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In this episode of Marketing Distilled, I'll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you'll have a great tool set to use to help make sure that the experience your customers have is actually the desired experience your business, brand, or cause wants to have.
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Marketing is hard to begin with and what makes marketing harder is not having the right tools or frameworks to adequately solve business problems and make intelligent decisions. The Big Picture Framework is the best framework and approach to solving business problems and marketing strategy.
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