The Marketing AI Show makes artificial intelligence actionable and approachable for marketers. Brought to you by the creators of the Marketing AI Institute and the Marketing AI Conference (MAICON), join us for weekly conversations with top authors, entrepreneurs, AI researchers, and executives as they share case studies, strategies, and technologies that have the power to transform your business, and career.
Marketing Artificial Intelligence Book
This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print.
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
AI for CMOs
In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts.
This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared?
In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.
The Future of Business is AI or Obsolete
With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete.
Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers, software makers, game and app developers, real estate brokers, consumer products makers, hotels, restaurants, manufacturers, distributors, educational institutions—and he couldn’t come up with an industry or business model where this won’t be true.
That's the basis for this week's Marketing AI Show podcast. In this episode, Paul is in the hot seat, and our Chief Content Officer, Mike Kaput, interviews Paul about this topic and a recent article he posted about it.
AI for Event Marketing
In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human).
We get transparent about our internal processes and hope you can learn something from this as well.
Lost and Gained
Paul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast.
Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead.
Every career path, business, and industry will be changed by AI. It’s simply a matter of time
And as designers learned with the introduction of DALL-E 2. And writers are learning with the rapid advancement of large language models from OpenAI, Google, Meta AI, and others. The future may be closer than we care to believe.
So, what can you do to turn this uncertainty into opportunity?
Start by asking three questions:
What will be lost?
What will be gained?
If you’re curious enough to understand what AI is, and what it is capable of doing, you will be able to see the inevitable transformations that are coming to your profession.
Listen to this episode with Mike and Paul.
AI for CMOs series with Andrea Brimmer, Ally
As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses.
In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes.
Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.