15 episodes

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

The Marketing Analytics Show Supermetrics

    • Marketing
    • 5.0 • 2 Ratings

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.

    How to create, set up, and optimize Facebook video ads with Bob Regnerus

    How to create, set up, and optimize Facebook video ads with Bob Regnerus

    This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns.

    Tune in to learn:


    How to create videos for different stages of the sales funnel
    How to create custom audiences for retargeting
    What video ad metrics you should track
    How to optimize your videos to increase your ROAS
    What video mistakes you should avoid

    Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/

    Feedstories: https://feedstories.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 26 min
    How to analyze data and create reports in Google Data Studio

    How to analyze data and create reports in Google Data Studio

    Looking to create engaging and meaningful reports in Google Data Studio?

    We’ve got you covered!

    In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports.

    Tune in to learn:


    The  kinds of reports you can create with Data Studio
    What makes a great report
    Her process of building a report from start to finish
    Data visualization mistakes you should avoid

    Follow Michele on LinkedIn: https://www.linkedin.com/in/michelejkiss/

    Demystified: https://analyticsdemystified.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 23 min
    How to analyze qualitative data with Peep Laja

    How to analyze qualitative data with Peep Laja

    In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition.

    You'll learn:


    How Peep used early user feedback to narrow down Wynter’s product positioning
    How you can analyze your qualitative data
    What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage

    Links mentioned in the show:

    Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/

    Wynter: https://wynter.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 21 min
    How to analyze data and create reports with Google Analytics 4 with Charles Farina

    How to analyze data and create reports with Google Analytics 4 with Charles Farina

    Looking to jump on the Google Analytics 4 bandwagon?

    Awesome. 

    Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4.

    Tune in to learn:


    What Google Analytics 4 is and how it’s different from Universal Analytics
    What kind of reports you can create with Google Analytics 4 data
    How the data model has changed
    How to set up event-based tracking if you want to start using GA4

    Links mentioned in the show:

    Follow Charles on Twitter: https://twitter.com/CharlesFarina

    Adswerve: https://adswerve.com/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial 

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics 

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 24 min
    How to set up and measure your on-site SEO performance - Sam Dunning

    How to set up and measure your on-site SEO performance - Sam Dunning

    Looking to drive more organic traffic to your website?

    Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO.

    You’ll learn what it takes to build a successful SEO strategy including:


    What you should consider when building an SEO strategy

    How to optimize your website for search

    What SEO metrics you should include in your reports and how to analyze this data


    Links:

    Follow Sam on LinkedIn:  https://www.linkedin.com/in/samdunning/

    Web Choice: https://www.webdesignchoice.co.uk//

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 17 min
    The data you need to measure B2B growth with Ole Dallerup

    The data you need to measure B2B growth with Ole Dallerup

    From your website and CRM to paid platforms and social media, there is so much data available to marketers. 

    But despite all this data, it’s still frickin’ hard to understand what drives revenue.

    That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.

    Tune in to learn:


    What data you should collect to understand B2B growth
    What key metrics you should pay attention to
    Typical reports a B2B company should have
    How B2B data is different from B2C data
    Some limitations of Google Analytics in B2B cases

    Links:

    Follow Ole on Twitter:  https://twitter.com/oledallerup

    Dreamdata.io: https://dreamdata.io/

    Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial 

    Follow Supermetrics on Twitter: https://twitter.com/supermetrics 

    Follow Anna on Twitter: https://twitter.com/superpoweranna

    • 19 min

Customer Reviews

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2 Ratings

Bob Regnerus ,

Great Information About Tracking Ads

Love the depth and care they place on tracking performance and honoring the analytics!

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