63 episodes

The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe.

https://automated.af/
Support this podcast: https://anchor.fm/marketing-automation/support

The Marketing Automation Discussion Alex Glenn

    • Business
    • 4.9, 12 Ratings

The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe.

https://automated.af/
Support this podcast: https://anchor.fm/marketing-automation/support

    Building Your First ABM Tech Stack with Shahin Hoda

    Building Your First ABM Tech Stack with Shahin Hoda

    While ABM is developing adoption in the market, it is not always so clear how to plan and implement this approach into your tech stack. With our guest Shahin Hoda, we’ll be talking through how you can build out the ABM 101 tech stack for your organization.

    Shahin is the Founder of xGrowth, a B2B growth agency helping organizations close more mid-market and large enterprise deals. Shahin talks us through 4 steps for the ideal ABM tech stack for both new startups and large companies.

    We’ll be covering how to tackle:


    Which tools to use
    Automating outreach
    Lead Enrichment
    IP Insights
    Advertising
    Personalisation
    And more

    Don’t forget to check out our community for marketing automators here.


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 25 min
    Starting and Engaging the Online Community through Video with Matt Barnett

    Starting and Engaging the Online Community through Video with Matt Barnett

    Communities can be a strong channel to generate positive word of mouth for your company and also reduce client service requirements from community support. However most communities never get off the ground. Today we look at starting and engaging a community that works through MarTech with Matt Barnett.

    Matt is the founder of Bonjoro, a video messaging platform helping brands engage with their prospects and users. Matt shares his insights from developing communities with Bonjoro, including:


    Why most communities don’t work
    The 3 steps for running a community
    How to increase engagement
    And, how to start scaling the community


    Don’t forget to check out our community for marketing automators here.


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 26 min
    Automating Content Creation Through Podcasting with Michael Greenberg

    Automating Content Creation Through Podcasting with Michael Greenberg

    Developing compelling, unique content often requires a large amount of resources from you and your team. Today we discuss how to fully leverage podcasting and automation to create unique content for all channels including SEO, social and video to reduce the time and resources required to create high performing content.

    Our guest today is Michael Greenberg. Michael is the founder of Gentlemen of Technology, a B2B venture creation and growth consulting firm, and the CEO of the podcasting agency Call For Content.

    Michael and I discuss:


    The 2 and 3 main components of the podcast content automation

    The exact steps for marketing managers doing implementation

    Who should be the face of your podcasting

    The best industries for leveraging podcasting

    Common problems people face when implementing content automation

    The future of content automation

    We hope you enjoy this episode and get your hands into some of Michael's techniques to increase your team's content creation.


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 20 min
    The When Why and How of Proposal Creation and Automation, with Founder of BetterProposals.io

    The When Why and How of Proposal Creation and Automation, with Founder of BetterProposals.io

    To get a client to sign the contract first requires a statement of work. I.e. a proposal of work. And the process by which your agency produces, sends and tracks these proposal can potentially kill the deal. You can shoot yourself in the foot with your proposal process by:

    1. Making you look unprofessional or inadequate,

    2. Under qualifying and poor needs assessment leading up to your proposal,

    3. Allowing too much time for your prospect to shop your proposal,

    4. Having poor SOPs and under tracked grey areas in your sales pipeline filled with unknowns…  

    My guest today has tested and experienced almost every rational proposal composition and presentation method you can think of.



    That guest is Adam Hempenstall - Adam is the founder and CEO at BetterProposals.io – a proposal management software that helps you close more sales, faster.

    Adam and I discuss:


    The best structure for an agencies sales process

    The do’s and dont’s of automating your proposals

    How long and detailed your proposal should be

    The process for creating, sending and tracking proposals

    What “live” proposals are

    And how to best incorporate chat and other conversion tech onto the proposal pages


    I hope you enjoy this incredible episode around an aspect of your business that could make or lose your business thousands in revenue.


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 38 min
    How to build an agile marketing stack with Dan McGaw

    How to build an agile marketing stack with Dan McGaw

    Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing

    I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.

    I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:

    Integrated, Powerful, Seamless.

    We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.

    Dan and I discuss;


    The 21st-century stack and the components within it (hint, it’s much larger than you think).
    Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.
    What is “Radar” for mobile and how is it used for personalized marketing…
    The Real Thread stack case study.
    What does taxonomy means to your stack?
    And much more...

    Remember, there is a complete video with the slides and audio if you care to check that out on automated.af


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 33 min
    How Unbounce Built and Scaled their Partner Program w/ Ty Lingley

    How Unbounce Built and Scaled their Partner Program w/ Ty Lingley

    Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode… 

    View the presentation: https://automated.af/automated-sales-and-marketing-processes/podcast-how-unbounce-built-and-scaled-their-partner-program/

    My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space.

    Ty is going to answer the Hard questions founders and teams should ask themselves before you go-to-market with a Partner Program, and how Unbounce.com answered these questions while outlining one of the most well-executed partner program rollouts I’ve ever witnessed.


    The risks of a partner program - like Channel conflict, Last click attribution with affiliates, Compliance Issues, Nexus taxation, Product alignment.
    The stack - do you need a PRM (partner relations management software) on top of your CRM, and what that build looks like if you go that route.
    Standard operating procedures for sales discussions with a partners’ referral
    The 7 steps to a go-to-market journey for Unbounces partner program. 


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 37 min

Customer Reviews

4.9 out of 5
12 Ratings

12 Ratings

Rawbutter ,

Valuable Insight on TCMA

Listen to this podcast all the way to the end to understand how crucial through-channel marketing is for current and future market growth. Numbers and stats don’t lie and Jay provides valuable insight on key points and how to avoid pitfalls in this area.

alpharazonthegolden ,

I learned a lot about marketing automation

They cover good techniques and tactics.

Hurricanecheves ,

great marketing podcast for businesses

there are some good startegies on lead generation for b2b sales

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