66 episodes

The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe.

https://marketingautomation.fm/
Support this podcast: https://anchor.fm/marketing-automation/support

The Marketing Automation Discussion Benjamin Boman

    • Business
    • 4.9 • 12 Ratings

The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe.

https://marketingautomation.fm/
Support this podcast: https://anchor.fm/marketing-automation/support

    How To Improve Retention Through Customer Experience Automation

    How To Improve Retention Through Customer Experience Automation

    What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.

    In this episode we cover:


    Who should care (more) about retention
    The 4 pieces of data to collect to improve retention rates
    How to implement automations to improve retention
    What metrics you need to be tracking

    You can connect with Ernie on LinkedIn, Twitter (@estanteralli) or learn more about the Growth Decoded podcast here.


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 36 min
    How To Start and Scale Your Affiliate or Referral Programs with Brady Cassidy

    How To Start and Scale Your Affiliate or Referral Programs with Brady Cassidy

    Looking to start or scale an affiliate or referral program for your product?

    In this episode of The Marketing Automation Discussion, I chat with Brady Cassidy about how to do just that.

    Brady is the founder at Rewardful - an affiliate and referral platform for SaaS companies leveraging Stripe. Brady covers some super actionable advice including:


    The types of referral programs out there and which one you need
    Common mistakes people make
    Exactly how to recruit partners at scale and close them
    How to onboard new partners
    The role of a partner manager and what they should be doing
    Key metrics for measuring performance

    Don't forget, you can find more information on this episode on the official Marketing Automation Discussion website here: https://marketingautomation.fm/how-to-start-and-scale-your-affiliate-or-referral-programs-with-brady-cassidy/


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 26 min
    [Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever

    [Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever

    Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever.  In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business as well as covering:


    language and tone of chatbots
    performance measurement for chatbots
    chatbot tech stack integration  

    Who should listen to this episode? Marketing team leaders and founders who are looking for ways to increase conversions, from almost any industry including SaaS, professional services, local businesses and B2B.  

    Don't forget you can learn more about Paul and Continually here: https://continual.ly/

    To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 24 min
    How to Increase Conversion Rates using Chatbots with Paul McKeever

    How to Increase Conversion Rates using Chatbots with Paul McKeever

    Ever wondered if your business benefit from a chatbot? Join us as we talk with Paul McKeever, CEO of chatbot solution Continually, for part one of a two-part episode digging into how to improve conversions using chatbots and how to run a chatbot strategy.

    The detail in this podcast is incredible. Paul outlines some very practical direction on:


    -How to make chatbots work
    -The framework for planning and implementing chatbots
    -How to manage a chatbot strategy

    Also, don't forget you can connect with Paul on Linkedin @Paul McKeever.

    To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 23 min
    Applying Business Process Engineering to Marketing Automation with Sam Ovett

    Applying Business Process Engineering to Marketing Automation with Sam Ovett

    This month for the Marketing Automation Discussion we are talking with Sam Ovett on how to apply business process engineering to the sales and marketing world.

    Business process engineering is the practice of analyzing businesses and applying new methods to make them run leaner, better and more efficiently.

    Sam is Director and part of a father and son team at Mobile Pocket Office, an agency dedicated to helping people leverage technology for their business and marketing processes. Sam talks us through:


    4 steps for automating your sales & marketing processes
    How to keep your automations organized
    How to choose tools for your tech stack
    What he looks for in MarTech applications
    Common pitfalls for automators
    How to promote adoption for new processes

    And of course, a bunch more.

    If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: https://mobilepocketoffice.com/automated

    To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 24 min
    Building Your First ABM Tech Stack with Shahin Hoda

    Building Your First ABM Tech Stack with Shahin Hoda

    While ABM is developing adoption in the market, it is not always so clear how to plan and implement this approach into your tech stack. With our guest Shahin Hoda, we’ll be talking through how you can build out the ABM 101 tech stack for your organization.

    Shahin is the Founder of xGrowth, a B2B growth agency helping organizations close more mid-market and large enterprise deals. Shahin talks us through 4 steps for the ideal ABM tech stack for both new startups and large companies.

    We’ll be covering how to tackle:


    Which tools to use
    Automating outreach
    Lead Enrichment
    IP Insights
    Advertising
    Personalisation
    And more

    To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/


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    Support this podcast: https://anchor.fm/marketing-automation/support

    • 25 min

Customer Reviews

4.9 out of 5
12 Ratings

12 Ratings

Rawbutter ,

Valuable Insight on TCMA

Listen to this podcast all the way to the end to understand how crucial through-channel marketing is for current and future market growth. Numbers and stats don’t lie and Jay provides valuable insight on key points and how to avoid pitfalls in this area.

alpharazonthegolden ,

I learned a lot about marketing automation

They cover good techniques and tactics.

Hurricanecheves ,

great marketing podcast for businesses

there are some good startegies on lead generation for b2b sales

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