22 episodes

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. 


Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.

The Marketing Center of Excellence Lane Houk

    • Business

The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies. 


Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.

    MCOE Best Practices Spotlight: Jhana Li | Growing Your Agency: Hiring and Scaling.

    MCOE Best Practices Spotlight: Jhana Li | Growing Your Agency: Hiring and Scaling.

    Join me and Jhana Li for a practical chat about hiring and scaling up your agency. We'll tackle common challenges agency owners face, like finding great talent and growing your team.


    We'll keep it straightforward and down-to-earth, sharing tips like doing time audits to see what tasks are worth your time and creating hiring processes to attract the right people. Jhana will discuss using assessments and personality tests to find the best fit for your team.


    I'll share some stories and tips I've picked up along the way, like why it's crucial to focus on what matters most and let go of tasks that don't add much value. And if you're considering outsourcing parts of your agency, Jhana will have some tailored advice for you.






    Throughout our chat, we'll give you practical advice and real examples to help you navigate the challenges of growing your agency. And if you need more help, you can always contact Jhana Li for extra support.


    So, if you're ready to take your agency to the next level, join us for some straightforward advice and guidance.

    • 38 min
    November 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2

    November 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2

    Join us for an exclusive episode tailored for digital agencies and individuals seeking to revolutionize their tech game!


    In this episode, Lane Houk dives deep into the crucial backbone of marketing success: the agency technology stack. If you're part of a digital agency or a tech enthusiast eager to maximize efficiency and elevate your operations, this is an unmissable opportunity!


    Lane shares his invaluable journey of simplifying and optimizing the technology stack within his agency, offering expert insights into the must-have software categories essential for every digital agency's toolkit. Discover how to select, implement, and leverage the right tools effectively to drive efficiencies and enhance productivity.


    Get ready for a firsthand look at Lane's agency technology stack, including indispensable components such as teamwork tools, cutting-edge hosting systems, Vasa, high-level CRM solutions, and Signal Genesis. Plus, gain insights into the benefits and capabilities of tools like Vasta through live demonstrations.


    Learn from Lane's experience as he discusses the effectiveness of their chosen technology stack, acknowledging the imperfections while showcasing the immense value these tools bring to the table.


    To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com

    • 42 min
    October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.

    October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.

    For October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack.






    Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power of integration among diverse software tools. Drawing from personal experience, Lane illustrates how their company achieved a seamless and efficient workflow through thoughtful software integration.






    The importance of a condensed and integrated technology stack takes center stage, as Lane shares insights on how such a foundation enables agency owners to step back from the daily grind without compromising growth. Their own experience of distance from the business serves as a testament to the effectiveness of having robust systems in place.






    Lane passionately advocates for a strategic approach to building the marketing technology stack, advocating for sacrifice of unnecessary features in favor of streamlined efficiency. The session concludes with an invitation for questions, paving the way for the next master class to delve deeper into this critical aspect of agency success.






    In essence, Lane leaves us with a profound understanding of how a well-crafted technology stack isn't just a tool; it's a catalyst for transforming an agency owner's life and steering the agency towards unparalleled success.


    To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com

    • 44 min
    MCOE Best Practices Spotlight: Justin Rondeau President | Invisible PCC | PPC and SEM expert.

    MCOE Best Practices Spotlight: Justin Rondeau President | Invisible PCC | PPC and SEM expert.

    Welcome to another compelling episode of the Marketing Center of Excellence Best Practices Spotlight, a captivating voyage that brings together marketing visionaries and pioneers. I'm your host, Lane Houk, and in these episodes, we shine a spotlight on industry luminaries, extracting invaluable insights from their realms of expertise. Today, we are privileged to engage in a conversation with Justin Rondeau, a renowned authority in the fields of PPC and SEM.


    In this episode of the MCOE Best Practices show, Justin Rondeau, the president of Invisible PC, is our special guest. He shares his professional journey in marketing and encourages viewers to check out his LinkedIn profile. Justin started in marketing by running a small software company and later worked at Digital Marketers for seven years. He then spent some time at Teamwork.com in the software realm. Justin talks about the substantial amount of money spent on Google ads and his preference for working with smaller agencies. We also discuss his decision to partner with Avi and Invisible PPC to improve post-click experiences for agencies. 


    The importance of optimizing the post-click experience and combining PPC and SEO strategies is highlighted. Free training resources and webinars are available for agencies interested in learning about PPC services. This concludes the pros and cons of hiring a PPC specialist internally or outsourcing to a white-label fulfillment house.


    The Marketing Center of Excellence is a dynamic community of marketers and agency owners who come together to foster collaboration, offer guidance, share best practices, conduct research, provide support, deliver training, and leverage cutting-edge digital technology—all with the collective goal of empowering community members to enhance performance and grow their agencies.

    • 48 min
    September 2023 Masterclass | Leveraging an Omni-Channel, Omni-Presence Strategy for Your Agency

    September 2023 Masterclass | Leveraging an Omni-Channel, Omni-Presence Strategy for Your Agency

    Missed our live September Masterclass? No worries! Dive into this replay where we explore the intricacies of leveraging an Omni-Channel, Omni-Presence strategy for agencies and their clients. With the digital landscape constantly evolving, it's crucial for agencies to stay ahead of the curve. This Masterclass provides actionable insights and strategies to ensure your agency remains at the forefront of digital marketing.






    Special Guest: Jonathan Mast, a renowned subject matter expert, delves deep into the topic, sharing his knowledge and practical experiences. Whether you're a seasoned professional or just starting out, Jonathan's insights are invaluable for anyone in the digital marketing realm.






    Host: Lane Houk, an industry veteran, guides the discussion, ensuring all key points are covered and facilitating an engaging Q&A session.






    Key Takeaways:






    Understanding the importance of an Omni-Channel approach in today's digital age.


    Practical strategies to implement an Omni-Presence for your agency and clients.


    Real-world examples and case studies showcasing the effectiveness of these strategies.


    And much more!

    • 1 hr 12 min
    The Tree of Thought Framework & AI | Prompt Engineering Strategies | June 2023 MCOE Masterclass

    The Tree of Thought Framework & AI | Prompt Engineering Strategies | June 2023 MCOE Masterclass

    Welcome to the Marketing Center of Excellence June 2023 Masterclass, a transformative session that brings together thought leaders and marketing pioneers across various industries. My name is Lane Houk, the MCOE host and Lyn Askin my co-host.






    I'm incredibly excited to introduce you to a very special co-host for today's masterclass, Jonathan Mast. Jonathan is not only a passionate Christian entrepreneur with a deep commitment to empowering others, but he's also the founder of the AI/ChatGPT Facebook Group for Entrepreneurs and White Beard Strategies, a coaching and consulting firm that Jonathan just launched. His work is focused on enabling entrepreneurs and professional salespeople to unearth more opportunities and significantly boost their business success. His insights, borne from both his faith and his deep practical experience with AI and ChatGPT, bring a unique perspective to our discussion today.






    In this session, we are going to do dive deep into the innovative Tree-of-Thought (ToT) Framework, a pioneering technique that's revolutionizing the potential of AI, enhancing problem-solving capabilities by a stunning 1750%. We won't just talk about the theory - we will share the actual study that was conducted and then get into the prompt engineering strategies that you can use to implement this framework in your agency and potentially for clients too.






    But we’re not going to stop at just theory… We will bring this concept to life with a live case study that demonstrates how the Tree-of-Thought Framework was used to solve a real-world business challenge. You'll see firsthand the tangible difference these advanced techniques can make.






    So, get ready for an enlightening journey into the future of AI. We're thrilled to have you join us on this learning adventure to revolutionize your approach to problem-solving.






    The Marketing Center of Excellence


    3560 Evergreen Pkwy


    Ste B8


    Evergreen, CO 80439


    https://themarketingcoe.com/podcast






    Host Lane Houk


    https://lanehouk.com/about

    • 57 min

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