100 episodes

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

The Marketing Cloudcast Unknown

    • Business

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.

See episode recaps and resources at salesforce.com/marketingcloudcast, and connect with us at @CollinsMeMegan and @crozul on Twitter.

    Building a Coffee Brand From the Ground Up with Ben Higgins

    Building a Coffee Brand From the Ground Up with Ben Higgins

    We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.

    • 27 min
    Congrats - You’ve Survived The Holidays! Now What?

    Congrats - You’ve Survived The Holidays! Now What?

    You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the latest and greatest in retail technology. For more information on holiday insights visit https://sforce.co/AllWrappedUp.

    • 25 min
    The Art of Translation - Are You Speaking Your Consumer’s Language?

    The Art of Translation - Are You Speaking Your Consumer’s Language?

    Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.

    • 20 min
    Communication Strategies You Need to Know

    Communication Strategies You Need to Know

    In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time. 

    • 20 min
    Embracing Multicultural Marketing as a Necessity

    Embracing Multicultural Marketing as a Necessity

    Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

    • 25 min
    The Trailblazers of Dreamforce 2019 - Teaser!

    The Trailblazers of Dreamforce 2019 - Teaser!

    We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live. 

    • 8 min

Customer Reviews

schblack ,

The WHY of business success

Marketing is critical to business success, and it’s not just about getting new customers, but about delivering on customer expectations and 1:1 interactions that truly value the customer experience.

Fredlax1 ,

Keep up on the latest in digital marketing

A great way to keep up on what is next in digital marketing. Very insightful.

jeffhsf ,

Very informative and excellent content

I’m not a marketing guy however this seems to be the trend with my customers, so listening to this cloudcast really resonated with what I am hearing my customers are saying. They are looking for innovative ways to get closer to their customers and engage them on a more personal level. Great job and looking forward to other sessions and guest speakers.

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