182 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Marketing

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    Machine learning for real-world marketers

    Machine learning for real-world marketers

    Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

    • 38 min
    Ten years of social media with Jay Baer

    Ten years of social media with Jay Baer

    Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

    • 45 min
    The big huge megatrend show

    The big huge megatrend show

    In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

    • 43 min
    Podcasts and one-way friendships

    Podcasts and one-way friendships

    Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

    • 33 min
    Why are marketing jobs disappearing?

    Why are marketing jobs disappearing?

    Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

    • 36 min
    The Fake News Episode

    The Fake News Episode

    Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

    • 43 min

Customer Reviews

Event Proffessional ,

So Informative and insightful!!

This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!

Vicki O'Neill ,

Insightful, fun and always something actionable

I'm a HUGE fan of this podcast! Every episode is edutaining and covers SO much highly valuable information that it's a subscribe and MUST as soon as it publishes. Such a fun podcast to listen to. Keep up the great job, Mark and team!

Jamie J T ,

It's Like Having A Fun Marketing Conversation With Family

I look forward to this podcast and each new episode. Mark and Brooke bring great insight, conversation, and thoughts about the marketing world. Their chemistry and the fun they have makes it feel like I'm part of a conversation with family. Bonus points earned for the fact that I'm usually giggling within the first few minutes. Brooke is a great addition, Mark! Keep it up and thanks for being awesome!

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