224 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Business
    • 4.7 • 81 Ratings

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    Shifting content platforms

    Shifting content platforms

    The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.

    • 38 min
    Revenge travel and marketing at a crossroads

    Revenge travel and marketing at a crossroads

    After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

    • 35 min
    Ten non-obvious market shifts

    Ten non-obvious market shifts

    The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

    • 44 min
    What is the future of Snapchat

    What is the future of Snapchat

    Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

    • 38 min
    Pandemic revolutionizes marketing employment

    Pandemic revolutionizes marketing employment

    New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

    • 39 min
    The intro takes over

    The intro takes over

    Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond!

    • 40 min

Customer Reviews

4.7 out of 5
81 Ratings

81 Ratings

Deb0912 ,

Best Podcast Ever

Seriously cutting-edge digital marketing for those in the business who want to truly grow their businesses and meet today’s consumer needs.
I love these two - they are geniuses, and so “human”, funny and heartwarming.
Plus, they can spin a great story, which helps me remember the content so much more. I hit the “subscribe” button right away, and look forward to every episode.

Event Proffessional ,

So Informative and insightful!!

This podcast is so well worth your time investment! It’s a must if you want to find out how to reach your customers and know the latest on not just marketing trends, but where marketing is going. This podcast is always fresh, new and innovative! I’ve learned new strategies to keep connecting with my current customers and reach my potential customers in ways I never thought of. This is awesome and always informative!

NathanFMS ,

Unsubscribed

Your recent episode about the Facebook ads boycott included plenty of accusations, without a single piece of evidence.

You also blamed consumers for not holding the same opinions that you do. bad marketing mindset.

It’s your fault for being out of touch with the market. Not their fault for having a different opinion than you.

Been listening for the last few months, and this was the last straw. Unsubscribed

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