68 episodes

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders.

In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.

The Marketing Disenchanted Podcast Temitayo A. Osinubi

    • Business
    • 5.0 • 11 Ratings

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders.

In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.

    Why NO ONE is safe from AI with Christopher S. Penn

    Why NO ONE is safe from AI with Christopher S. Penn

    Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you.
    He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He’s the co-founder of Brain+Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee podcast with John Wall.
    Follow Christopher on Twitter at @cspenn. He can also be found on LinkedIn and the Marketing Over Coffee group.
     
    You’ll Learn:
    Christopher’s career evolution from a pure technology background to marketing technology or MarTech. Why Christopher believes there’s a lot wrong with current Influencer Marketing. Content Marketing always had a cover charge, but it’s a lot higher if your content sucks. What you create has got to be better than the alternatives. Why Facebook won’t win the fight against #FakeNews Humans must make sure historical bias doesn’t affect machine learning by being model checkers.  
    3 Key Points: 
    NO ONE is safe from the coming AI revolution! You must remain flexible and willing to adapt quickly because the industry changes so rapidly. You can’t be left-brained or right-brained anymore. You need both analytical and creative skills.  
    Get New Show Alters in Facebook Messenger! 
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.  Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak!
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect!
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 55 min
    Being Radically Ambitious with Brett Burky

    Being Radically Ambitious with Brett Burky

    Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics.
    He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he’s testing it out.
    Follow Brett on Twitter at @BrettBurky. He can also be found on LinkedIn and at RadicallyAmbitious.com.
     
    You’ll Learn:
    How Brett transitioned from being a professional musician to affiliate marketing and SEO professional to ultimately teaching those subjects in Full Sail University’s Internet Marketing degree program. Why Brett wishes he had stuck with coding as a teenager. Why influencers should start thinking in terms of programming language; if this then that. Why Brett feels the next wave of inbound marketing is creating cool pieces of software. The marketing psychology of staying top of mind and the tangible benefits of good branding. The very real danger of memes becoming idea viruses. The marketing significance of life events in Google.   
    3 Key Points:
    Being able to identify and analyze trends is the most important thing because you’re only going to get a few waves in your lifetime. Always be curios and never be afraid to look stupid why asking questions. Cheap little tools that are of Youtility are what will separate great marketers from their competition.  
    Resources Mention:
    Design Pickle
    Albert
    Effin Amazing
    Intercom Chat Bot
     
    Get New Show Alters in Facebook Messenger!
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak!
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect!
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 1 hr 4 min
    Why Digital Discernment is a Life Skill

    Why Digital Discernment is a Life Skill

    It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far.
    During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies. 
    One of the more sensitive questions I ask it about #FakeNews and Facebook’s response to this issue on its platform. The answers run the gamut, but on the whole professional marketers are largely unsympathetic. I have a bit more empathy as I argue that #DigitalDiscernment is a life skill with the 2016 U.S. Presidential election being a prime example of why that is.
     
    You’ll Learn: 
    Why I ask my guests the same set of questions. Why guest 53 Isiah Fowler feels we as individuls were responsible for #FakeNews Why guest 57 Joe Pulizzi feel Facebook is a media company and as such has a higher degree of responsibility for the #FakeNews issue.  
    3 Key Points: 
    You can’t, or at least shouldn’t begrudge people for not having a skill that they don’t know is a skill. #DigitalDiscernment is a skill. You’re not dumb; you were duped. #FakeNews is a complex issue and the layperson was taken advantage of.  
    Resources Mention: 
    TMDP 053: Why Success Starts with a Vision with Isiah Fowler
    TMDP 057: Killing Marketing with Joe Pulizzi
     
    Get New Show Alters in Facebook Messenger!
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak! 
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect! 
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 24 min
    The Double Thank You Moment

    The Double Thank You Moment

    Ed Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return.
    Follow Ed on Twitter at @EdKless. He can also be found on LinkedIn and EdKless.com.
     
    You’ll Learn:
    Why entrepreneurs continue the work of creation. Why Ed believes liberal-arts training is beneficial to businessmen & marketers. How #FakeNews can be sorted out by simply questioning possibility. The coolness of innovation can never trump results.  
    3 Key Points:
    Business is NOT a zero-sum game. Over specialization can be a liability. A broad skillset makes you more well rounded. Brands actually belong to the consumer, not the company.  
    Resources Mention:
    Sage North America
    The Soul of Enterprise
    The Professional Pricing Society
     
    Get New Show Alters in Facebook Messenger!
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak!
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect!
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 59 min
    Conversational AI with CRM Legend Brent Leary

    Conversational AI with CRM Legend Brent Leary

    Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development.
    Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force.
    His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com.
    Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn.
     
    You’ll Learn:
    The strategies Brent used to grab a foothold early in the CRM space. The one thing Brent wished he had done that he didn’t as he gained prominence in the industry. How Brent coped with the rigors of being a CRM industry thought leader. Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it’s almost useless. Why big companies like Microsoft and Amazon are partnering to tackle voice search. Why the lines between #InfluencerMarketing and PR have become muddied and why they’re not the same thing.  
    3 Key Points:
    Be organized, structured and consistent about the process of creating your content/ thought leadership. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future. The human relationship to AI is symbiotic, adversarial.  
    Get New Show Alters in Facebook Messenger!
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak!
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect!
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 1 hr 7 min
    ColderICE eCommerce with John Lawson

    ColderICE eCommerce with John Lawson

    John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs.
    Follow John on Twitter at @ColderICE. He can also be found on LinkedIn and JohnLawson.com.
     
    You’ll Learn:
    How John became a trailblazer in the eCommerce space. Why word of mouth marketing is difficult to scale online. Why John would look to the affiliate marketing space if he had to start all over again.  
    3 Key Points:
    Everyone should be enchanted with marketing. If you’re not, you’re not being heard. The Future is now. We’ve already surpassed the Jetsons. As privacy regulations like Europe’s GDP restrict advertisers boutique industries will pop up to aid companies.  
    Get New Show Alters in Facebook Messenger!
    Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!
     
    Killer Resources:
    Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.  
    Support this podcast:
    Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.
    I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.
     
    Like what you hear? Book me to speak!
    While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.
     
    Let’s Connect!
    Follow me on Twitter
    Connect on LinkedIn
    Shoot me an email: Temi at ConsultTemi.com
    (Sorry, had to break the email link to stymie the bots… damned bots.)

    • 29 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

seriously who stole my name ,

I Love Learning and he loves teaching

Seriously if you want to learn and increase your know how and knowledge then youve no choice but to tune in. Temi breaks down the real of the industry, people, and everything inbetween...if you care then youve got to be here...go listen i promise you wont regret it

WendyandBeth Williams ,

Love it!!

It's like a masterclass in marketing, business, progressive ideas and social conciousness. Thank you for the insight and great interviews. There's a voice in the savvy marketing conversation that has been missing and here it is! Keep it up King.

jacunzo ,

Temi is a great host

As a guest on his show, I found it to be more of a friendly and fun discussion than a cold or regimented Q&A. Temi does a great job getting deeper into topics than most. Highly suggest listening!

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