The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant
  • 5.0 (104)
  • MARKETING
  • UPDATED WEEKLY
The Marketing Freelancer: Unicorns Unite

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

  1. 5D AGO

    #254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan

    Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro. This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space. Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck.  Listen to learn more about: The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbieWhy copy-paste pitch templates are killing your chances—and what to do insteadWhy genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)How to position your real, in-the-trenches experience as your strongest pitching superpowerMy favorite hacks for researching podcasts and writing standout pitches that position you as an easy YES If you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”ChatGPT for YouTube extension: https://chatgpt4youtube.com/Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network?...

    29 min

  2. JUN 3

    #253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy

    Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center. In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past). Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not. Listen to learn more about: Why your voice (not just your value) is what actually sells your servicesHow to identify and embrace your brand personality—even if you hate the spotlight!What outdated messaging from 2020 still lurks on service provider websites & how to fix itWhy your marketing content might sound like AI wrote it and how to humanize it ASAPHow brand messaging evolves with your niche, and why it’s okay to "shed" as you grow If your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Grab Jen’s The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy Join The Digital Marketer’s Workgroup: Are you already...

    1h 4m

  3. MAY 20

    #252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney

    Freelancer Visibility Series #4 One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients. In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out. Listen to learn more about: Why your origin story is a full-blown client attraction magnetHow to craft your story framework so it resonates and convertsThe real reason authenticity works (and why most people still get it wrong)What to do when you feel like your personality isn’t “professional” enoughThe difference between sharing a story that just "inspires" vs makes people buy This episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Grab Megan’s FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story. Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.A glimpse of the “booty pose” video that helped start Megan’s Pretty Awkward Brand Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting...

    57 min

  4. MAY 6

    #251 How to Make $10k from Your Next Podcast Interview with Beth Nydick

    Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue. My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients. Listen to learn more about: The real reason podcast guesting is a powerful sales tool (not just for exposure!)The 3 types of podcasts and how to use each to build your brand and credibilityThe biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interviewBeth’s signature M.I.C.S. Method to turn a podcast interview into $10K+How to confidently share your origin story (even if you’re new!) and get clients into your DMs after one episode You don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Grab Beth’s FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/ Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/ Join The Digital Marketer’s Workgroup: Are you already doing marketing work...

    51 min

  5. APR 29

    #250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito

    Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with confidence, position themselves as experts, and attract dream clients through speaking opportunities. With 25 years of experience, she's a Master Coach, a neuroscience nerd when it comes to audience behavior, a best-selling author (Rethink Leadership and Rethink Your Leadership), and host of the top 1% podcast Be In Demand. Listen to learn more about: Why public speaking is the fastest path to authority, client trust, and inbound leads (even if you're terrified right now)How to find speaking opportunities (spoiler: there are thousands happening every day!)The simple types of talks you can give even if you’re “not ready” or you think you don’t know what to sayHow to seed your services into your talk without sounding spammy or salesyWhy mastering public speaking gives you an unstoppable advantage in today’s crowded freelance world Laurie-Ann is here to show you exactly how to step out from behind the laptop and onto the “stage,” whether it’s a live room, a Zoom room, or a podcast guest spot — and use speaking as your best form of marketing. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Be in Demand Podcast Ep262– Get Booked to Speak: How to Utilize The Warm Market StrategyGrab Laurie-Ann’s FREE Be IN Demand Listener’s Guide: https://SpeakAndStandOut.com/Guide Ready to attract high-quality clients and grow your business without chasing leads? Speaking is the fastest way to position yourself as an expert. She’s handpicked the must-listen episodes just for Freelancers and VAs. This guide shows you how to sell from the stage without sounding salesy, tap your network for opportunities, and turn one gig into repeat bookings.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a...

    55 min

  6. APR 22

    #249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh

    Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform. Listen to learn more about: How to use Rob’s Authority Framework to get visible without being everywhere at onceWhy being the “best kept secret” doesn’t get you paid and what to do insteadHow to build trust and expertise (even if you’re newer or still figuring it out)The secret to borrowing authority when you don’t have a big audience (yet!)Why waiting to “feel ready” is keeping you broke If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Watch Rob’s FREE The Authority Framework™ workshop: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live.Listen to my episode on The Copywriter Club podcast about how writers can offer additional services and expertise to their clientsJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a href="https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode249&utm_content=&utm_campaign=workgroup" rel="noopener noreferrer"...

    1h 1m

  7. APR 15

    #248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan

    I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are. Listen to learn more about: Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content)My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)The trends I noticed that savvy digital marketing assistants should be paying attention to right nowWhy showing up in-person at events like Social Media Marketing World can fast-track your freelance visibilityWhat to consider if you’re dreaming of speaking on conference or event stages someday Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:a...

    32 min

  8. APR 8

    #247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan

    Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there.  In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business). Listen to learn more about: The two voices inside your head: your Inner Mentor & your Inner Critic (and how to quiet the wrong one)Why waiting to feel “ready” is actually holding you back in your freelance businessHow to reframe fear and self-doubt so they don’t sabotage your goalsTara Mohr's concepts of self-promotion vs. visibility and the importance of leaning into your purpose as a freelancerHow Playing Big is different—and more realistic—than hustle culture advice If you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you. Sponsored by AI Copywriter in a Box  Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show: Grab the book: Playing Big by Tara Mohr We recently read “Playing Big” inside our Digital Marketer’s Workgroup as part of our monthly book club, and the conversations that came out of it were next level. It sparked powerful mindset shifts and real action for so many of my members—and now I’m bringing those insights to you. Want to be part of conversations like this and grow alongside other smart, driven freelancers? Apply here! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Need to build your digital marketing skills and set up solid workflows so you can...

    20 min
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About

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

Information

  • Creator
    Emily Reagan | Digital Marketing Virtual Assistant
  • Years Active
    2020 - 2025
  • Episodes
    254
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Emily Reagan | Digital Marketing Virtual Assistant
  • Show Website
    The Marketing Freelancer: Unicorns Unite

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