76 episodes

This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/

The Marketing Guide Laura O'Mahony

    • Business
    • 5.0 • 6 Ratings

This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/

    #76 - Top New Instagram Features and Updates

    #76 - Top New Instagram Features and Updates

    We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage.

    Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app.

    Adam Mosseri, the head of the app, recently told its users and the world that Instagram is "no longer just a square-photo sharing app." and the latest updates on the app certainly reflect that.

    Join me on this episode to learn what these new features and updates are and how they will affect your account.

    Links from the show:

    Episode 1: Going Live on Instagram: A step by step guide
    http://lauraomahony.com/episode1

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    Stay up to date with creator changes: https://business.instagram.com/creators/earn-money/shopping

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 29 min
    #75 - How to Create a Cohesive Instagram Feed

    #75 - How to Create a Cohesive Instagram Feed

    We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.

    But how do you do this for a small business or brand and can you DIY it?

    In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:


    Colour Psychology and what it means for brandsHow to pick your perfect colour paletteThe different types of layouts and how to find inspirationFonts and how to find the right onesHow many fonts do you actually need?The key to creating your contentHow to visually planThe one thing that is far more important that your visuals

    Links from the show:

    Find the links to all of the services mentioned in this podcast here:
    http://lauraomahony.com/episode75

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 36 min
    #74 - 10 Ways To Invest In Yourself As An Entrepreneur

    #74 - 10 Ways To Invest In Yourself As An Entrepreneur

    Warren Buffet once famously said, "By far the best investment you can make is in yourself." 

    As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's  episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entrepreneur and shares some of the reasons why business owners are afraid to invest in themselves.

    What you will learn in this episode: 
    why is it important to invest in yourself?The Benefits of investing in yourself7 Things stop people from investing in themselves10 Ways To Invest In Yourself As An Entrepreneur
    Links from the show:

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 45 min
    #73 - 10 Ways To Use Social Proof In Your Marketing

    #73 - 10 Ways To Use Social Proof In Your Marketing

    In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it.
     
    What you will learn:
    What is social proof?Different types of social proofWhy is social proof so important?10 ways to use Social Proof in your Marketing

    Links from the show:

    Case Study Example: Lara Cake Anything TikTok
    https://www.tiktok.com/@lara_cakeanything?

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 27 min
    #72 - The Ultimate Guide To Selling In The Instagram DMs

    #72 - The Ultimate Guide To Selling In The Instagram DMs

    This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. 

    what you will learn in this episode:
    What is a DMHow to send a DMTypes of DMsWhy sell on InstagramSelling strategies for Instagram DMsHow to manage Instagram DMs for business
    Links from the show:

    Instagram Content Power Hour Sign up
    Sign up here

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar https://lauraomahony.com/episode23/

    13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business
    https://lauraomahony.com/episode13/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 27 min
    #71 - 8 Sales Psychology Hacks for Small Business Owners

    #71 - 8 Sales Psychology Hacks for Small Business Owners

    In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line. 

    What you will learn:


    The tactic that all the big stores use including AmazonThe response that you need to invoke with your marketingWhy people don't want to lose out and how to use that for your marketingThe pricing principle that will help you sell moreStudy results that will teach you how to sell more productWhy commas and full stops matter in pricingThe effect that means your customers feel indebted to youand much more...Links from the show:

    Follow me on Instagram:
    https://www.instagram.com/lauraomahonydotcom/
    https://www.instagram.com/themarketingguide.co/

    How to Leave a review & get a "shoutout for your business" :
    http://lauraomahony.com/review

    Free Ebook - One Month of Instagram Content Ideas
    Get Ebook

    Email me: hello@lauraomahony.com

    Home Store & More "The Reunion"
    https://youtu.be/4xN8ihn6LDU

    John Lewis - Christmas Ad
    https://youtu.be/3kkfYYB0Rao

    Book - Contagious: Why Things Catch On - Jonah Berger
    Link here

    __________________________________

    All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


    Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

    • 36 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

hv4321 ,

Amazing!!!

I am currently setting up a social media marketing business and I love how many free and paid resources you share! There are some really amazing tips in here to take your marketing to the next level. This was exactly the kind of podcast I was looking for. Thank you so much for all the tips!!!

Emilye1245 ,

She inspired me to be better!

Very informative and motivating!

gkflex ,

Awesome

Awesome info !!!!!!!

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