38 episodes

The Marketing Hero podcast is designed to help marketers become digital heroes at their companies. We discuss everything from SEO and content strategy, custom integrations, marketing tactics, social best practices, and more. We interview marketers and developers from all types of companies, from SaaS to medical device companies.

The Marketing Hero Podcast ClearPivot

    • Business
    • 4.4 • 7 Ratings

The Marketing Hero podcast is designed to help marketers become digital heroes at their companies. We discuss everything from SEO and content strategy, custom integrations, marketing tactics, social best practices, and more. We interview marketers and developers from all types of companies, from SaaS to medical device companies.

    Customer Data and Purposeful Engagement with Zack Wenthe of Treasure Data

    Customer Data and Purposeful Engagement with Zack Wenthe of Treasure Data

    On episode 38 of The Marketing Hero Podcast, we're joined by Zack Wenthe, Senior Technical Product Marketing Manager and product evangelist for Treasure Data. It's a customer data platform that aims to help businesses reclaim customer-centricity by focusing on purposeful engagement. We'll dive into what that means and how CDPs deal with questions of data privacy and tightening regulations along with some personal insights into Zack's career.

    • 34 min
    Going to Market Backwards with Dave Fink, CEO of Postie

    Going to Market Backwards with Dave Fink, CEO of Postie

    On today’s episode of The Marketing Hero podcast, I’m talking with Dave Fink, Founder and CEO of Postie. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world. Our conversation focuses on the story of how Postie developed and executed their own go-to-market strategy and marketing plans. Spoiler: They went about it backwards.

    • 29 min
    Identity Management and Giving Back with Peter Wheeler of Auth0 by Okta

    Identity Management and Giving Back with Peter Wheeler of Auth0 by Okta

    Peter Wheeler has a big title and an even bigger job as the Senior Marketing Manager for Social Impact, Startups and Self Service for Auth0.org, a corporate social impact “startup” within the Auth0 product unit of Okta. On this episode of The Marketing Hero podcast with Maia Morgan Wells, the discussion gets deep about the intricacies of trying to make a positive impact on the world through enterprise identity management. Let's dive in ... and give back.

    • 19 min
    Product-Led Growth with Nick Topping of SafetyCulture

    Product-Led Growth with Nick Topping of SafetyCulture

    Welcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing & Business Development in the Americas for SafetyCulture. It’s a SaaS company that makes the checklist & inspection app iAuditor. The conversation gets into product-led growth and the freemium model, plus sales-marketing alignment secrets you don't want to miss.

    • 19 min
    Global Field Marketing with Sejal Korenromp of Snyk

    Global Field Marketing with Sejal Korenromp of Snyk

    On this episode of The Marketing Hero Podcast, we welcome Sejal Korenromp, VP of Global Field Marketing for Snyk. Our discussion focuses on what it's like to build an international marketing team with true focus on respecting local culture. From virtual events to real-life conferences and building community among their developer audience, localizing marketing and truly connecting with ideal customers is what Sejal's team does best. Let's get into it with Sejal Korenromp.

    • 44 min
    High-Growth Leadership with Kathleen Booth, Senior VP of Marketing at Tradeswell

    High-Growth Leadership with Kathleen Booth, Senior VP of Marketing at Tradeswell

    This episode of The Marketing Hero Podcast features a conversation about high growth leadership and the power of building out a "media business" approach to B2B marketing. Kathleen Booth is the the Senior VP of Marketing at Tradeswell, a B2B SaaS solution going all-in on 'The Current' a fully-fledged media destination and daily newsletter that curates e-commerce news and resources. Kathleen is a sought-after business mentor who has advised agencies, startups and e-commerce companies

    • 29 min

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

coloradowmanintech ,

Great SaaS marketing insights from all angles

The variety of guests and topics provide a well-rounded education on SaaS marketing. I love the host’s way of guiding the conversation.

malfoxley ,

Great show!

Maia, host of the Marketing Hero Podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!