255 episodes

Welcome to “The Marketing Hygiene Podcast,” where your host, Amanda Tento, rolls up her sleeves to help you scrub away the grime of outdated marketing tactics and polish your strategies until they shine. Once known as “The Determined Mom Show,” our rebranded podcast is the essential toolkit for businesses eager to spruce up their marketing efforts.

Dive into the nitty-gritty of marketing hygiene, from ensuring your brand’s image is as spotless as a freshly cleaned window to tweaking the nuts and bolts of your SEO, ensuring everything is tightly screwed and perfectly aligned. We’ll help you dust off your digital presence, keep your data privacy spotless, and ensure your content sparkles with relevance and engagement.

Each episode features scrubbing, polishing, and refining tips to help you clear the cobwebs of ineffective marketing and maintain a gleaming business facade. Whether refreshing your creative assets or optimizing your mobile experience, I have the tools to help you do a deep clean on your marketing practices.

Tune in to “The Marketing Hygiene Podcast” to transform your marketing from cluttered and dusty to streamlined and shiny, ensuring every piece of your marketing puzzle fits just right and looks impeccable.

The Marketing Hygiene Podcast Amanda Tento

    • Business
    • 5.0 • 27 Ratings

Welcome to “The Marketing Hygiene Podcast,” where your host, Amanda Tento, rolls up her sleeves to help you scrub away the grime of outdated marketing tactics and polish your strategies until they shine. Once known as “The Determined Mom Show,” our rebranded podcast is the essential toolkit for businesses eager to spruce up their marketing efforts.

Dive into the nitty-gritty of marketing hygiene, from ensuring your brand’s image is as spotless as a freshly cleaned window to tweaking the nuts and bolts of your SEO, ensuring everything is tightly screwed and perfectly aligned. We’ll help you dust off your digital presence, keep your data privacy spotless, and ensure your content sparkles with relevance and engagement.

Each episode features scrubbing, polishing, and refining tips to help you clear the cobwebs of ineffective marketing and maintain a gleaming business facade. Whether refreshing your creative assets or optimizing your mobile experience, I have the tools to help you do a deep clean on your marketing practices.

Tune in to “The Marketing Hygiene Podcast” to transform your marketing from cluttered and dusty to streamlined and shiny, ensuring every piece of your marketing puzzle fits just right and looks impeccable.

    What is Marketing Hygiene?

    What is Marketing Hygiene?

    Welcome to Episode 2 of the Marketing Hygiene Podcast! I’m Amanda Tento, and in this episode, we dive deep into the concept of marketing hygiene. We explore how clean, well-maintained marketing practices can significantly impact your business growth. From brand guidelines and privacy compliance to social media, SEO, and email list hygiene, we cover all the crucial aspects you need to focus on to keep your marketing pristine and effective.
     
    Episode Highlights
     
    -Introduction to Marketing Hygiene: Understanding the importance of marketing hygiene and how it can transform your business.
    -Core Components of Marketing Hygiene: An overview of brand guidelines, contact information maintenance, and privacy compliance.
    -Social Media Hygiene: The critical role social media plays in your overall marketing hygiene strategy.
    -SEO and Email List Hygiene: How to maintain and optimize your SEO practices and email lists.
    -Operational Hygiene: The behind-the-scenes elements of marketing that can often get messy and how to clean them up.
    -Real-Life Examples: Insightful examples of common mistakes and how proper marketing hygiene can prevent them.
    -Introducing Brand24: A powerful AI tool for monitoring online mentions and analyzing sentiment.
    -Upcoming Episodes and Guest Experts: What to expect in future episodes and a teaser for exciting upcoming content.
     
    Links & Resources Marketing Hygiene Website: marketinghygiene.expert
    Six Marketing Musts Guide: tdm-marketing.com
    Free Trial of Brand24: Brand24 Free Trial
    Social Media Links Six Marketing Musts Guide
    Podcast Website
    Youtube
    Instagram
    LinkedIn
    Tiktok
    Book a Marketing Hygiene Call
     
    Ready to take your marketing hygiene to the next level? Book a one-on-one marketing hygiene call with Amanda Tento to get personalized insights and actionable strategies. Book a Call Now
     
    Thank you for tuning in to today's episode of the Marketing Hygiene Podcast. It’s been a pleasure helping you tidy up your marketing strategies with insights that aim for both success and significance. If you found value in our conversation today, visit our website at https://marketinghygiene.expert to dive deeper into our world of clean, effective marketing practices. Don't forget to subscribe and leave a review on your favorite podcast player. Your feedback helps us improve and helps others find us so they can benefit just as you have.
     
    Want to learn more about our services and how we can help you maintain pristine marketing hygiene? Visit us at tdm-marketing.com to get started. Until next time, keep your marketing clean and your purpose clear.

    • 10 min
    About The Marketing Hygiene Podcast

    About The Marketing Hygiene Podcast

    Welcome to the Marketing Hygiene Podcast, where we believe in cleaning up our marketing strategies as diligently as we cleanse our souls. I'm Amanda Tento, your host, guiding you through the world of marketing with a touch of divine inspiration. In this inaugural episode, we reintroduce you to the concept of marketing hygiene and how it can transform your business. We'll explore the costly mistakes businesses often make and share actionable tips to prevent them. Whether you're at home, in the office, or on the go, get ready to cleanse your marketing practices and elevate your business to new heights.
    Episode Highlights [00:00] Introduction to the Marketing Hygiene Podcast - Amanda Tento welcomes listeners to the rebranded show, focusing on the importance of marketing hygiene for business success.
    [00:01] Rebranding the Determined Mom Show - Amanda explains the reasons behind rebranding the podcast and what listeners can expect from the new format.
    [00:02] Preventative Marketing Hygiene - Discuss common, costly mistakes businesses make and how they can be prevented through good marketing hygiene practices.
    [00:03] Foundational Marketing Toolkit - Introduction to Amanda’s six marketing musts guide, available for download at tdmmarketing.com.
    [00:04] Access to Previous Episodes - Assurance that all episodes from the Determined Mom Show are still available within the same feed.
    [00:05] Subscribe and Stay Updated - Information on how to subscribe to the podcast and newsletter, ensuring you never miss an episode.
    Links & Resources Six Marketing Musts Guide
    Podcast Website
    Youtube
    Instagram
    LinkedIn
    Tiktok
    Closing Remarks Thank you for tuning in to today's episode of the Marketing Hygiene Podcast. It's been a pleasure helping you tidy up your marketing strategies with insights that aim for both success and significance. If you found value in our conversation, visit our website at marketinghygiene.expert to dive deeper into our clean, effective marketing practices. Don't forget to subscribe and leave a review on your favorite podcast player. Your feedback helps us improve and reach more listeners. For more about our services, visit tdmmarketing.com. Keep your marketing clean and your purpose clear. Goodbye for now!
     

    • 5 min
    #257: Dealing with Trauma, Health, and Owning a Business

    #257: Dealing with Trauma, Health, and Owning a Business

    In this episode of The Determined Mom Show, host Amanda Tento shares her personal journey of dealing with trauma, health challenges, and the impact it had on her business. She reflects on the difficulty of recovering from a near-death experience and the long road to physical recovery.
    Amanda also discusses the significant realization she had about making a difference in every situation, which transformed her perspective. She touches on the importance of prioritizing health, both physical and mental, and the lessons she learned from going through a traumatic experience.
    Additionally, Amanda shares her plans for the future, including focusing on her fitness and launching a new networking group for cannabis businesses. Tune in to gain valuable insights into coping with trauma while managing a business and discover how this experience has influenced Amanda’s outlook on life and entrepreneurship.
    00:00 Long recovery, loss of clients, husband support.
    05:03 Intentional change through a "make a difference" mindset.
    07:55 Sepsis survival taught valuable lessons about life.
    09:46 Addressing inherited health issues, treating oneself, seeking support.
    The Journey of Recovery: "To go from being a healthy, normal adult to relying on other people to take care of you is an extremely humbling and very traumatic experience, but I'm so happy that I have my husband who was here to support me every step of the way. He was my nurse. He was my cheerleader."
    — Amanda Tento [00:02:09 → 00:02:28]
    Grab Your Free Guide: 6 Marketing Musts Guaranteed to Get More Customers
    https://www.tdm-marketing.com/links
     
     
     

    • 14 min
    3 Keys to Creating Financial Stability in Your Business with Krista McLellan

    3 Keys to Creating Financial Stability in Your Business with Krista McLellan

    Are you at a point in your business where you desire financial stability? This episode is for you. 
    In this episode of The Determined Mom Show, I have the pleasure of hosting Krista McLellan. We delve into the challenges she faced after the death of her husband and how she turned things around to create financial stability for herself and her family. It was a tough journey, but through determination and the right strategies, she overcame obstacles and built a thriving business.
    Here are 3 key takeaways from our conversation that I'd like to share with you:
    1️⃣ Track your deductions meticulously: To become audit-proof and maximize tax deductions, keeping careful track of your expenses is crucial. Every number on your balance sheet should have supporting documents to support your claimed expenses. Remember, credit card expenses also require proof to be claimed as business expenses. Get organized and stay on top of your financial records!
    2️⃣ Master your cash flow: Cash flow management is paramount for business success. By strategically tracking your inflows and outflows of money, you can make better decisions when timing payments, negotiating terms with vendors, and even reducing your taxable income. Timing is everything, so plan smart to keep more money in your bank account!
    3️⃣ Empower yourself with financial knowledge: Don't let guilt or shame hold you back from seeking financial education and taking control of your finances. Understanding your numbers is empowering, whether you're running your own business, supporting your spouse's business, or exploring a part-time side hustle. Learn about cash flow, profit-making strategies, and tax optimization to build financial stability and thrive in your entrepreneurial journey.
    If you want to dive deeper into these topics and gain additional insights, tune in to The Determined Mom Show episode 256. You'll find plenty of actionable steps and inspiration to create financial stability in your business.
    For more support, join Krista's Money Making Mamas community, where she offers free content, courses, group sessions, and one-on-one consultations to help you navigate the world of business finances confidently.
    Connect with Krista:
    Website: www.embookkeeping.com  
    Facebook: https://www.facebook.com/groups/empoweredmammas/?ref=share_group_link 
    Facebook Group: https://www.facebook.com/groups/empoweredmammas/     
     
     
    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts
    Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 
     

    • 29 min
    #255: Level up Your Podcasting Game with These Must-Have AI Tools: Pod Status, Cast Magic, and Descript

    #255: Level up Your Podcasting Game with These Must-Have AI Tools: Pod Status, Cast Magic, and Descript

    Are you a podcaster looking to take your content creation to the next level?
    Well, look no further because, on this week's episode of 𝑻𝒉𝒆 𝑫𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆𝒅 𝑴𝒐𝒎 𝑺𝒉𝒐𝒘, I reveal the 3 AI tools you can't afford to miss! 
    Cast Magic - This AI content creation tool is a game-changer! To engage your audience, it effortlessly extracts key assets from your podcast episode, such as transcripts, title options, keywords, and even questions. Get up to 50 different pieces of content from a single audio or video file!  
     Pod Status - Want to track your podcast's rankings and reviews? Pod Status has got you covered! Gain valuable insights into your podcast's performance, daily ranks, and even country-specific reviews. Stay on top of your podcast game with this affordable tool at just $5/month.   
    Descript - Say goodbye to tedious editing tasks with Descript! This powerful tool transcribes your podcast in real-time and lets you seamlessly remove filler words like "ums" with just one click. Save hours of editing and focus on delivering high-quality content to your audience.  Watch the Youtube Video Demo Now.
     
     
    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts
    Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 

    • 12 min
    Major Mistakes to Avoid When Networking to Grow Your Business with Carl Lucchi

    Major Mistakes to Avoid When Networking to Grow Your Business with Carl Lucchi

    I recently had the pleasure of hosting Carl on the Determined Mom Show, and we discussed major mistakes to avoid when networking to grow your business. Check out the episode titled "Major Mistakes to Avoid When Networking to Grow Your Business with Carl Lucchi" to get all the juicy details and insights!
     
    3 Key Takeaways from Our Conversation:
    1️⃣ Shift your mindset: Networking is not just about passing out business cards or giving an elevator pitch. It's about building relationships and creating a network of people you know, like, and trust.
    2️⃣ Go beyond traditional networking methods: Don't limit yourself to only attending networking events. Utilize online platforms like LinkedIn and Facebook to connect with like-minded individuals and expand your network.
    3️⃣ Focus on assisting, not selling: Instead of constantly trying to pitch your products or services, shift your focus to helping others. Be genuinely interested in their needs and find ways to assist them. By providing value, you will build trust and create opportunities for collaboration and referrals.
    I hope these insights help you avoid common networking mistakes and achieve greater success in growing your business.
    Connect with Carl:
    LinkedIn: https://www.linkedin.com/in/carl-lucchi-lion-31274b1a/
    Website: https://successbuilders-tampabay.com  
    Download your FREE guide to the 6 Marketing Musts Guaranteed to Get You More Customers! https://www.tdm-marketing.com/6-marketing-musts
    Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272 

    • 24 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Lpyle12345 ,

Great small business podcast!

Amanda provides such great insight and tips for small businesses and mom entrepreneurs. I appreciate the variety of topics and her authenticity!

rebecppeterson ,

Fun AND practical

I scrolled through and picked a random episode and listened to episode 159 about simplifying my marketing and I got soooooo many great ideas!

Mother's Quest ,

Actionable Business Advice for This Mom On a Quest

As the founder of Mother’s Quest, I’m always seeking inspiration and resources to help me, and members of my community who are business owners too, to make an impact beyond our family. I was excited to discover Amanda and the Mom Determined Show. I’ve just started to dive in, but love the array of topics from the personal, like how to care for our bodies to to the biz specific like improving our Google profiles and pricing our offerings. Thank you Amanda for your own determination. We will all benefit!

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