47 episodes

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

The Marketing Insider: A Claritas Podcast Claritas

    • Business
    • 5.0 • 16 Ratings

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

    Unleashing the Power of AI for Marketing Success

    Unleashing the Power of AI for Marketing Success

    AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.
    On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:
    What are the current common use cases for AI in marketing? How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?How are interactive personas taking segmentation solutions up a notch for marketers?Why did Claritas create an AI Beta Program and how will it make AI solutions better?What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them? When is the next big AI innovation coming?Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3
    Learn more about our AI solutions: https://claritas.com/claritas-ai/
     
    Read our AI case studies: https://claritas.com/case-studies/
    Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com
    Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom
     
    Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/
     
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on X: https://twitter.com/Claritas2_0  

    • 26 min
    The Evolution of The Digital Marketing Space

    The Evolution of The Digital Marketing Space

    Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.   Listen to the 25-minute episode to hear Caleb answer questions, like:
    Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:
    Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/ 
     
    Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253
     
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on X: https://twitter.com/Claritas2_0  

    • 24 min
    The Privacy Landscape

    The Privacy Landscape

    This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:
    What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?Learn more about In-House Privacy: https://www.inhouseprivacy.com/
    Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacson
    Connect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on X (formerly Twitter): https://twitter.com/Claritas2_0  
     

    • 40 min
    Data Science, Simplified

    Data Science, Simplified

    This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. 
    Listen to the 20(ish) minute episode to hear Sarah answer questions like:
    What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist need to meet with the clients their work serves?How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?Does data science work differently when supporting B2B solutions versus B2C?How does AI fit into data science now, and what can we expect in the future? 
    Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b 
     
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on X: https://twitter.com/Claritas2_0  
     

    • 22 min
    Don't Let The Word "Custom" Scare You

    Don't Let The Word "Custom" Scare You

    We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.   Listen to the episode to hear Omry talk about:
    What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncoverActual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluationCase studies highlighting how the Claritas strategic consulting team has helped our clients find successLearn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf
     
    Read our case studies: https://claritas.com/case-studies/ 
     
    Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5
     
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on X: https://twitter.com/Claritas2_0  
     

    • 25 min
    Audiences, Activation, and Acquisition - Part 2!

    Audiences, Activation, and Acquisition - Part 2!

    If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? 
    What can you expect to hear in part two of this interview?
    Once you've defined target audiences, how do you convert them?For companies that are going through mergers, acquisitions, and/or rebrands, what types of questions should leadership ask themselves as they transition their brand and customers?How do you ensure adoption of your go-to-market strategy or brand messaging across your entire organization?What are the top ways a brand can do now or in the future to stand out from competitors as they pursue their customer acquisition goals?Listen to part one of Audiences, Activation, and Acquisition: https://claritas.com/claritas-podcast/audiences-activation-and-acquisition/
    Learn about identity graphs: https://claritas.com/claritas-identity-graph/
    Connect with Don: https://www.linkedin.com/in/nimahunter
    Learn more about Nima Hunter, Inc.: https://nimahunter.com/
    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
     
    Learn about Claritas and find your best customers: https://claritas.com  
     
    Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
     
    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
     
    Follow us on Twitter: https://twitter.com/Claritas2_0  

    • 28 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Armond Tanzarian ,

Insightful!

A great resource for marketers. Looking forward to more.

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