The Marketing Insider: A Claritas Podcast Claritas

The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers.
On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website. 
What questions will Mike and Ron answer when it comes to the epic streaming growth battle?
How can you optimize subscriber value?Why do subscribers stay or leave various platforms, and what makes them become champions of your service?Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face? What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366a
Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624
Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall.   Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT  Learn about Claritas and find your best customers: https://claritas.com   Find us on Facebook: https://www.facebook.com/Claritas2.0/  Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/   Follow us on X: https://twitter.com/Claritas2_0  

AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.
On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:
What are the current common use cases for AI in marketing? How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?How are interactive personas taking segmentation solutions up a notch for marketers?Why did Claritas create an AI Beta Program and how will it make AI solutions better?What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them? When is the next big AI innovation coming?Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3
Learn more about our AI solutions: https://claritas.com/claritas-ai/
 
Read our AI case studies: https://claritas.com/case-studies/
Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com
Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom
 
Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/
 
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
 
Learn about Claritas and find your best customers: https://claritas.com  
 
Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
 
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
 
Follow us on X: https://twitter.com/Claritas2_0  

Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.   Listen to the 25-minute episode to hear Caleb answer questions, like:
Why is the expected ad revenue for podcasts outpacing projections year after year?What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?Are you headed to Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:
Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/ 
 
Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253
 
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
 
Learn about Claritas and find your best customers: https://claritas.com  
 
Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
 
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
 
Follow us on X: https://twitter.com/Claritas2_0  

This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to the episode to hear Al and Ben answer questions like the following, and more:
What impact did last year's legislation have on the market and which states have new laws expected to go into effect this year?As a provider who works with PII and non-PII (personally identifiable information), what steps do we take to keep sensitive data secure?How is AI currently regulated in the U.S., with regards to consumer data and where do we expect to see changes in the future that may restrict how AI is used?When thinking about global expansion for your business, what consumer privacy laws and considerations do you need to be aware of and adhere to?Learn more about In-House Privacy: https://www.inhouseprivacy.com/
Connect with Ben Isaacson: https://www.linkedin.com/in/bengisaacson
Connect with Al Gadbut: https://www.linkedin.com/in/al-gadbut-20a4a3
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
 
Learn about Claritas and find your best customers: https://claritas.com  
 
Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
 
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
 
Follow us on X (formerly Twitter): https://twitter.com/Claritas2_0  
 

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge. 
Listen to the 20(ish) minute episode to hear Sarah answer questions like:
What is data science and what qualities does a well-rounded data science team possess?In what scenarios would a data scientist need to meet with the clients their work serves?How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?Does data science work differently when supporting B2B solutions versus B2C?How does AI fit into data science now, and what can we expect in the future? 
Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b 
 
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
 
Learn about Claritas and find your best customers: https://claritas.com  
 
Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
 
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
 
Follow us on X: https://twitter.com/Claritas2_0  
 

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.   Listen to the episode to hear Omry talk about:
What a strategic consulting team does for clients and how their services may vary company by companyThe ideal candidates for an engagement with a strategic consulting team, plus the types of answers and insights they might be able to help you uncoverActual budget considerations to help you plan accordingly before you begin discussions with a strategic consulting team, plus questions you should ask during your evaluationCase studies highlighting how the Claritas strategic consulting team has helped our clients find successLearn more about our acquisition of ArtsAI: https://claritas.com/wp-content/uploads/2023/09/Claritas-ArtsAI-Acquisition-Final-9_12.docx.pdf
 
Read our case studies: https://claritas.com/case-studies/ 
 
Connect with Omry: https://www.linkedin.com/pub/omry-ravid/1a/446/2b5
 
Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT 
 
Learn about Claritas and find your best customers: https://claritas.com  
 
Find us on Facebook: https://www.facebook.com/Claritas2.0/ 
 
Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  
 
Follow us on X: https://twitter.com/Claritas2_0