36 episodes

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

The Marketing Insider: A Claritas Podcast Claritas

    • Business
    • 5.0 • 17 Ratings

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

    The Hispanic Market of Today and Tomorrow

    The Hispanic Market of Today and Tomorrow

    Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we’re delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald’s. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences.

    Learn more about INFUSION: https://www.iriworldwide.com/en-us

    Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644

    Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 32 min
    Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

    Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven

    Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices.

    Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partners who can identify the right digital audio listeners, deliver campaigns across networks, and measure and optimize their performance in near real time.

    Join us for a 25-minute conversation as we welcome Darrell Jursa, VP of Global Media Enablement at IRI and Claritas' own Aaron Klayer, who define digital audio, give insight into the advertisers seeing success through this channel, compare it to traditional forms of media, and walk through a case study we collaborated on.

    Learn more about IRI: https://www.iriworldwide.com/en-us

    Connect with Darrell: https://www.linkedin.com/in/darrelljursa

    Connect with Aaron: https://www.linkedin.com/in/aaronklayer

    Download Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/

    Watch Attribution 3.0 Fireside Chat: https://claritas.com/resources/fireside-chat-claritas-attribution-3-0/

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 23 min
    Census 2020: The Gold Standard of Demographic Data?

    Census 2020: The Gold Standard of Demographic Data?

    Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies.

    Read the blog: https://claritas.com/making-sense-of-census-2020-data/

    Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 22 min
    The Future of Advertising is Reserved for the Metaverse

    The Future of Advertising is Reserved for the Metaverse

    The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why Claritas decided to be an early adopter among data providers and help marketers identify consumers leveraging this digital marketplace for everyday activities. In addition, we welcome Joel LaMontagne, CEO of Trivver, the premiere advertising exchange for Extended Reality (XR) environments. Joel gives listeners a look at who is currently using the metaverse to place digital products in consumer homes, why the success metrics of advertising here are so high, plus how you can try your hand at creating NFTs (non-fungible tokens) and other high-tech assets in the metaverse.

    Connect with Joel: https://www.linkedin.com/in/joel-lamontagne-72b6512/

    Connect with Trivver: https://www.trivvernft.com/

    Try Trivver’s NFT/Metaverse Portal on your smartphone: https://stg.see-in-ar.com/b35a949b-e78e-4cb3-8e79-0ea60b901fc3

    Read the Beyond The Episode blog: https://claritas.com/claritas-blog/

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 23 min
    Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns

    Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns

    Show Notes
    The “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the right audience on the right (literal) channels, with the right messaging. This month on The Marketing Insider, we’re joined by Claritas VP of Measurement and Attribution, Jennifer Choromanski, who talks to us about another player in the game – CTV. She breaks down the common terminology you hear in the industry, where CTV fits in an advertiser’s strategy, how to measure the effectiveness of CTV ad campaigns, and if the demise of cookies has any effect on this industry. We also welcome Shelley Stansfield, Founder and Director of Special Ops at Centriply, a pure demand-side targeted TV platform for advertisers. Shelley shares what we can expect from the future of the TV media landscape, how network cable marketing opportunities differ from CTV, and how a retargeting campaign works in the TV landscape.

    Connect with Shelley: https://www.linkedin.com/in/shelley-stansfield/

    Connect with Centriply: https://womenleadingtravelandhospitality.com/

    Download the IAB Audio Measurement Guide: https://www.iab.com/insights/iab-digital-audio-measurement-guide-2022/

    Read the Claritas X Centriply case study: https://claritas.com/case-studies/refined-audience-targeting-for-advanced-tv-campaign/

    Read the Beyond The Episode blog: https://claritas.com/claritas-blog/

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 21 min
    The Travel & Hospitality Industry

    The Travel & Hospitality Industry

    Show Notes
    Spring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic and what the 2022 outlook shows marketers will need to focus on to ensure they’re ready and able to re-invite previously hesitant travelers back into the mix. We also have Hannah DeMaio of the Women Leading Travel and Hospitality network on to share an insider perspective for how her role as VP of Brand Strategy has become a critical lifeline of data insights for the executives she and the organization provide networking opportunities for. Listen to this episode to hear details on the campaigns the top travel companies are delivering to their customers, the hard truth about what it takes to be successful in an uber competitive industry, why prioritizing personal wellness has become a top priority, and how this community has carved out unique opportunities to collaborate and make sure there’s room for everyone to win.

    Connect with Hannah: https://www.linkedin.com/in/hannah-demaio-445a9962/

    Connect with Women Leading Travel & Hospitality: https://womenleadingtravelandhospitality.com/
    Download the 2022 Top Women in Travel & Hospitality report: https://womenleadingtravelandhospitality.com/resource/2022-top-women-in-travel-hospitality/?SRC=LI

    Download information on Claritas’ vaccine study: https://www2.claritas.com/Vaccine_Hesitancy_Study

    Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 20 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Marketing Zoe ,

Marketing Specialist

Good pace, useful information, keeps you interested

Armond Tanzarian ,

Insightful!

A great resource for marketers. Looking forward to more.

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