27 episodes

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

The Marketing Insider: A Claritas Podcast Claritas

    • Business
    • 5.0 • 18 Ratings

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

    Census 2020 – What’s Next?

    Census 2020 – What’s Next?

    The 2020 Census marked the 24th census in U.S. history, but now that the data collection is done, what happens next? This month on The Marketing Insider, we’ve invited two experts from Claritas on – Sr. Product Strategy Manager, Eliza Albert, and Data Science Consultant and Demographer, Ken Hodges. They managed to provide answers to (almost) all of your census and demographic questions, in this highly anticipated episode. They also walked away with some questions of their own that they look forward to getting answered as data continues to become available. Listen in as Ken, who was part of an advisory committee for Census 2010, talks about how the average American has the power to provide input into future census surveys and how the hot topic of differential privacy is playing out in real time. Eliza discusses more of the practicalities of using analyzed census data to make strategic business decisions, including sharing examples for why marketers should care, and both lay out their top tips for making the most out of your investments when working with data providers who deal in the currency of the census.

    Explore Census 2020 data: https://www.census.gov/data.html

    Connect with Eliza: https://www.linkedin.com/in/eliza-albert-a618b536/

    Connect with Ken: https://www.linkedin.com/in/ken-hodges-74489722/

    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 29 min
    Engaging the Influential Hispanic Market In 2021 and Beyond

    Engaging the Influential Hispanic Market In 2021 and Beyond

    Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research.

    Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/

    Connect with Henry Gómez: henry.gomez@zubiad.com

    Listen to Henry’s podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow

    Connect with Zubi Advertising: https://www.zubiad.com/

    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 29 min
    Dispelling Senior Population Myths

    Dispelling Senior Population Myths

    At this point, most of us know how important it is to be responsible marketers when it comes to multicultural consumers, especially in the wake of last summer’s events when brands began to look at where they needed to do better. But there’s another group of consumers that have long been plagued with exaggerated, stereotypical, misleading, and occasionally offensive marketing, and that’s the senior population. In fact, it’s estimated that only 5-10% of advertiser budgets are dedicated to reaching them, despite the fact that they account for more than half of the consumer spend in the U.S. Join Claritas Account Director, Kyle Pechak and Rain the Growth Agency Senior Research Director, Ryan D’Ambrosio as they explain why brands need to pivot their strategy in favor of the 55+ population, what they can do to connect with them online and offline, and dispel myths that have long plagued these high-value consumers.

    Sign up for Claritas’ monthly newsletter to be the first to know when Claritas’ 2021 Insurance Report is released: https://claritas.com/contact/

    Learn more about how segmentation can help you connect with the senior population: https://claritas.com/resources/why-it-pays-to-segment-your-audience/

    Connect with Rain the Growth Agency: https://www.rainforgrowth.com/

    Learn more about the senior research Rain is conducting: 55plus.rainforgrowth.com
    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 34 min
    Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream

    Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream

    Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help.

    Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/

    Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/

    Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/

    Connect with Omer Jilani: omer.jilani@claritas.com

    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 30 min
    Solving the Dilemma of Privacy vs. Personalization

    Solving the Dilemma of Privacy vs. Personalization

    Solving the dilemma of personalization vs. privacy may not be something that can be accomplished in a 30-minute podcast, but on this episode of The Marketing Insider, we attempt to do our best to at least make what is often a marketer’s biggest challenge, more manageable. The Principal of In-House Privacy, Ben Isaacson and the CTO of Claritas, Al Gadbut join host Monique Ruiz to discuss what effect current and proposed privacy laws will have on customer identity resolution and the best ways to adopt privacy as a priority across an organization, to ensure ongoing compliance.

    Read the Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers whitepaper: https://claritas.com/resources/reports-identity-graph-intelligence/

    Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/

    Read the Beyond the Episode blog: https://claritas.com/claritas-blog/

    Connect with In-House Privacy: https://www.inhouseprivacy.com/

    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 29 min
    Are You "Customer Centric" Enough?

    Are You "Customer Centric" Enough?

    What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy.

    Read the blog: https://claritas.com/claritas-blog/

    Engage with Claritas for your primary research needs: https://claritas.com/contact/

    Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/

    Connect with Lavidge: https://www.lavidge.com/

    Contact Tim Trull: ttrull@lavidge.com

    Contact Sean Rogers: srogers@lavidge.com

    Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

    Learn about Claritas and find your best customers: https://claritas.com

    Find us on Facebook: https://www.facebook.com/Claritas2.0/

    Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

    Follow us on Twitter: https://twitter.com/Claritas2_0

    • 27 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Marketing Zoe ,

Marketing Specialist

Good pace, useful information, keeps you interested

Armond Tanzarian ,

Insightful!

A great resource for marketers. Looking forward to more.

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