004: What is "Content" and What Exactly Should We Be "Creating" as Business Owners‪?‬ The Marketing Junkie Podcast

Olivia, our Director of Content for TCG and Educator inside Digital Brand Envy, and I are taking a small step back and talk about content creation and why it matters NOW more than ever. 

Previous episodes have described content creation plans and how they fit into a sales funnel but what we haven’t gotten into much yet is what content actually means and WHY it’s such a crucial part of any business’ process.

Especially in the first half of 2019 we have seen a direct correlation between a business owner’s success and their willingness to create original content. 

What you will learn in this episode:


What qualifies as “content” and how it can impact your business
How you can repurpose content to save time and resources
Exactly what type of content you should be focusing on, depending on your industry
Which types of content WE and our clients are seeing the most success with
Where this “content” should be shared for maximum impact

Even if you're just getting started out as an influencer OR you're in network marketing-- there is something for YOU in this episode!

Find Michele on instagram here and follow Olivia on Instagram here!

To learn more about Digital Brand Envy and join us inside the membership, click here!