The Marketing Layer David Perdew & Jennifer Perdew-Houlk
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- Business
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Welcome to The Marketing Layer where we talk all things marketing for online business owners specifically focused on helping new business owners to wade through all the noise and bright shiny objects found online today.
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Paul Taubman: Transitioning From Full-Time Job to Full-Time Self Employed!
One thing that prevents most people from starting their own business is the fear of making the transition from the seeming security of a full time job to the seeming insecurity of a business. In this episode, we talk to Paul Taubman who did it right!
Resources:
https://digitalmaestro.com/
https://ultimateblogchallenge.com/
https://twitter.com/wpsitehelp/
http://wpsitehelp.com/
Bio:
Paul B. Taubman, II is an international Speaker, Presenter, and Trainer focusing on website strategy and marketing online. The founder of Digital Maestro, Paul leads the team to create websites that help businesses get the visibility they need and deserve. Paul speaks internationally and teaches businesses and individuals how to make more money with their websites. -
24: C.F. Jackson: From YouTube to the Big Screen
C. F. Jackson has been a long-time NAMS Community member and we've watched her build a massive presence for herself and her clients using the Roku TV platform in unique ways to build her own network.
Resources:
Main Website: http://iDefineTV.com
Free gift: http://5Tools.iDefineTV.com
LinkedIn: http://LinkedIn.com/in/cfjackson
Facebook: http://Facebook.com/iDefineTV
Twitter: http://Twitter.com/iDefineTV
www.Support.iDefineTV.com
Bio:
C.F. Jackson has assisted entrepreneurs, authors, and startups to position their brands, products, and services for over 14 years by way of online, i.e., social media, email marketing, and search engine optimization.
In recognizing the new economy and new technology in 2013, she now helps take business coaches, experts, and entrepreneurs from the saturated world of YouTube to television. How? C.F. Jackson discovered the game-changing media distribution platform called Roku Streaming Player. Roku and the likes allow entrepreneurs to dominate their industry, expand their brand, validate their expertise, and increase sales in a way that was once only for the super-rich. With the creation of the iDefine TV Roku channel, it's her mission to rebuild television (using Roku and the likes) with content created by entrepreneurs and experts like you.
Ms. Jackson has many accolades, such as interviewing actor and film director Romany Malco, actress Regina Hall, actress and comedian Sherri Shepherd, and NFL player Demario Davis to name a few. She has also been in published Entrepreneur Magazine. It is her mission to help 5K entrepreneurs redefine TV globally on Roku. Feel free to learn more by visiting www.5K.iDefineTV.com. -
Mike Lantz: From Programmer to Million-Dollar Marketer
Mike Lantz has always looked for problems to solve. With a gift for (and a degree in) computer science, and a love for customer service, Mike's main goal was always to help people. He started with a simple button connecting PayPal to sales pages making it easier for digital product buyers to pay sellers. That became a sophisticated affiliate network called WarriorPlus driving 1000s of transactions a day for some of the biggest marketers in the world.
Resources:
https://www.facebook.com/michael.lantz
https://help.warriorplus.com
https://warriorplus.com
https://www.facebook.com/groups/wrplus
Bio:
Serial Entrepreneur | Technical Guru | Digital Marketing
My passion is creating marketplaces to help people share their knowledge and expertise with others, and earn a great living along the way. -
Laura Casselman: From Dancing Dream Job to Dream CEO of JVZoo
Laura Casselman's route to the top job at one of the largest affiliate network platforms in the world seems a little unorthodox, but it was planned. A former Radio City Rockette, Laura worked and planned two roles: Dancer and Corporate Consultant. In her role at JVZoo, she is leading the company to higher growth levels with more structure and less chaos. She's a believer in valuing family and employees, company values, advocating for women, and innovating for your customers.
Resources:
Free: JVZoo Market Place
https://nams.ws/jvzoo
Your First 1K in Affiliate Commissions
https://nams.ws/first1kPOD
Paid:
JvZoo Member
https://nams.ws/MemberSpecial
Endless Affiliate Profits
https://nams.ws/endlessPOD
Bio:
Laura Casselman is the CEO of JVZoo, an online software solution that allows sellers to create an instant affiliate program for their products on blogs, websites, and online forums.JVZoo has been ranked by Inc. Magazine for 2016, 2017, & 2020 on the Inc. 5000 - the most prestigious ranking of the nation's fastest-growing private companies. Laura has 17 years of experience in growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive markets. Laura is not only an executive but also an entrepreneur and a consultant, taking 7 and 8-digit companies to the next level. Laura has been published in major publications such as Inc Magazine, Forbes, and Entrepreneur. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.
Learn more about Laura
https://lauracasselman.com/ -
Marlon Sanders: Affiliate Marketer Extraordinaire and Consummate Student
Marlon Sanders is one of the original online affiliate marketing pioneers. A very special and generous coach with a huge following, he studies old and new techniques from a variety of sources. New online markers, as well as seasoned pros, listen to Marlon because he drops little golden nuggets that are simple and easy to follow, just as he does in today's episode. Known as a copywriter and a prolific newsletter producer, he shares his knowledge freely... Don't miss this extraordinary episode.
Free Resource:
Your First $1k in Affiliate Commissions
https://nams.ws/first1kPOD
Marlon Sanders 7 Maxims From the Mind of Marketing Millionaire
https://nams.ws/SR030621
Paid Resource: Can be aff link or our own product
Affiliate Success Newsletter
https://nams.ws/marlonPOD
Relentless Solution Focus by Dr. Jason Selk
https://nams.ws/RelentlessFocus
Bio:
Marlon Sanders innovated a number of techniques that are now commonplace online, including the 12-step formula for writing sales letters, 2-page web site model, structure of modern download pages, and the list goes on and on. He was a major contributor to what is just accepted practice in today's Internet marketing.
Marlon has spoken at seminars with Jeff Walker, Yanik Silver, Jeff Paul, Bill Glazer, Andrew Reynolds, Russ Brunson, Armand Morin, Alexandria Brown, David Cavanaugh, Ted Ciuba – and many others.
In addition, he has spoken at over 120 seminars around the world sharing platforms with Corey Rudl, Armand Morin, Yanik Silver, E. Joseph Cossman, Dan Poynter, Ted Nicholas, Ted Ciuba, Robert Allen, Jim Edwards, Alli Brown, and dozens of others.
His products are used by thousands around the world in 72+ countries.
With the help of Paul Myers and a long list of contributors, he played a crucial role in rallying the troops to speak out to the FTC about proposed legislation concerning the Can Spam law as it influenced affiliates.
He was featured at the Next Internet Millionaire seminar produced by Joel Com and has had the honor and pleasure of speaking at Big Seminar not once but twice and most recently spoke at Frank Garon's event in London.
Marlon invented several product categories that have become popular such as Push Button Letter Generators and Dashboards of various types. He’s perhaps most known for The Amazing Formula That Sells Products Like Crazy which was one of the first digitally delivered ebooks on Internet marketing to capture the attention of the marketplace.
Click the link below to check out his fantastic Affiliate Success Newsletter
https://nams.ws/marlonPOD -
What to Do When Nothing Is Working
Whether you're a big business or a small business, you've experienced the dreaded moment when nothing seems to be working.
It happens to everyone. It's how you deal with it that's important.
9 times out of 10, you've got a bottleneck somewhere. In this episode, we'll talk about how to find the bottleneck and how to move forward successfully.
Free Resource:
Blog Post - Are You a Starter or a Finisher?
https://nams.ws/starterorfinisher
11 Questions Newbies Ask PDF Case Study
https://nams.ws/11questionsPOD
The Urgent VS Important Matrix
https://nams.ws/UVIMatrix
Paid Resources:
Six Figure Momentum Circle https://nams.ws/6figurecircle
Affiliate Swipe Email Profits - https://nams.ws/affiliateswipeprofit
The Goal - https://nams.ws/thegoal
The Tipping Point - https://nams.ws/tippingpoint
Customer Reviews
Can’t Miss An Episode!
There’s gold in every episode. Each one is solid, minus any of the fluff that is common in other podcasts. If you’re in business, you’ll want to subscribe and listen weekly like I do because you’ll take away actionable information. Most important to me is that I always come away inspired. I think you might, too.
Reday Get Set Go .... List Building
I loved hearing that size does not matter for your list. I will go back to #2 and listen. Great ideas on
lead magnets.
Really enjoyed the demo on Affiliate Suite, so I picked it up.
Thank you
Rene