The Marketing Mentor Podcast Ilise Benun

Why would anyone want your content? And what’s the difference between your content marketing and your marketing content? Those are just a few of the questions I answered in my new solo Episode #464. So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

For my New Year message, I’m sharing the opening of a brand spanking new presentation I’m giving later this week on how I’ve been engineering the evolution of my business (instead of letting it happen by itself). So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Did you know content marketing could be a poem? Yup, it can, and here’s a really excellent example from the web guy, Robert Lodi. If you like what you hear, find Bob on LinkedIn and let him know. And we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

 

If you struggle with your own content marketing, aren’t sure what to write about or how to find your voice or just keep resisting the idea of doing an email newsletter, you’re in for a treat. In today’s episode, I’m talking with Ann Handley, author of the best-selling book, Everybody Writes, about everything content marketing. So if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you believe that being creative is incompatible with being a good negotiator, this episode is for you. I talked with Mori Taheripour, the author of Bring Yourself: How to harness the power of connection to negotiate fearlessly, about how to value and advocate for ourselves to ultimately get what we deserve. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

And now for something a little different: Today’s episode is a short clip from the most recent Office Hours, a monthly live and very interactive gathering that has become the centerpiece of the Simplest Marketing Plan, the framework I teach (and sell in the marketing mentor shop). Join me and my guest, copywriter, Bob Bly, for a free live event to launch the new SMP for 2023 with a one-day deal and amazing bonuses. That’s live on Cyber Monday Nov 28 at Noon ET. Sign up here: https://tinyurl.com/SMP2023