The Marketing Mentor Podcast Ilise Benun

How do you know how much marketing is enough? Too much? Not enough? There’s no foolproof formula but with time you will discover it for yourself. In this wide-ranging chat, Melanie the Marketer shared her “formula,” plus how she uses her hourly rate to ensure profitability. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
 

What’s the difference between getting clients via word of mouth and referrals? If you’re not sure, this episode is for you. In my chat with Michael Roderick, host of the Access to Anyone podcast, we define our terms and talk about what makes a brand or a business “referable.” See if yours is. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you struggle with the tricky client situations that come up as a self employed creative pro, this episode is for you. In Part 2 of our chat, Deidre Rienzo shared what she does (and doesn’t do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If being an “in demand” creative pro seems like a far-off pipedream, this episode is for you. In Part 1 of our chat, I talked with Deidre Rienzo about how she went from self-doubt and anxiety to mostly moments of confident action. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you suspect you’ve been leaving money “on the table” when negotiating project fees, this episode is for you. In my latest conversation with Jennifer Barrett, author of “Think Like a Breadwinner” (who will also be speaking at HOW Design Live in Nashville, Oct. 19-21), we talked about how exactly to ask for more -- money, that is. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.