The Marketing Minute with Chris Jensen Audio Concepts
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- Business
When every business seems to be the same...marketing makes the difference.
This podcast series is dedicated exclusively to marketing. In it, we showcase ideas that transcend industries to help your business stand out from the crowd.
Listen as we interview successful entrepreneurs and marketing professionals from advertising, social media, profit & nonprofits enterprises. We explore the subjects of digital and traditional media, and how each contribute to marketing success.
In a world where every business seems to be the same, find out what it takes to avoid the commodity trap.
Subscribe to receive our latest episodes as soon as they're published.
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Episode 24: The Importance of Owning Your Online Presence
Do You Own Your Web Presence?
While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +.
On this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Chris Celek, owner of Celek Media. Chris is an advertising industry professional who I have had the pleasure to work with for over 10 years. In this podcast, we revisit and update the information we shared in a previous podcast when social media first became a viable option for business. In this podcast Chris explains the importance of having your own web domain and the dangers of relying exclusively on social media. -
The Importance of Music to your Brand
How important is music to your brand image and what makes one track a hit and another a miss?
Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online. -
Episode 22: The Creative Process Behind Successful Jingle Production
Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul
In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce. We also discuss the positives of original production vs using popular tracks from established artists. As with any commercial message, what we aim to create is a production that speaks to the client’s target audience. -
Episode 21: The Creative Process & the Power of Collaboration
In this edition of the Marketing Minute with Chris Jensen, I conclude my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly and I talk about the creative process and the power of collaboration. When we record in the studio we foster an environment that promotes the freedom to create which leads to engaging and inspiring productions.
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Episode 20: Media Strategies for Akron Metro RTA
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains her media strategy and media. We talk about the change in media usage by their customers and how they reach them using traditional media, print & radio as well as social and digital.
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Episode 19: The Marketing Of Akron Metro RTA
How do you market a public entity?
In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and social media to communicate with their constituency throughout the Summit County.